Dr. Eva Baumann

• Vitae
• Major teaching and research interests
• Activities
• Publications
• Papers

• Born 1974 in Krefeld
• 1993–1996 training for a Management Assistant in Publishing at the publishing house Rheinische Post, Düsseldorf; advanced training for an Advertising Consultant (Chamber of Industry and Commerce)
• 1996-1997 Specialist for Desk-Top Publishing at the Rheinisch-Bergische Druckerei- und Verlagsgesellschaft mbH, Düsseldorf
• 1997-2002 studies of Media Management (Applied Communication Research) and Economy (thematic priority Marketing) at the Department of Journalism and Communication Research (IJK)
• 2002-2006 Research Assistant at the IJK
• 2006-2007 Project Manager/Project Leader in the field of PR and Marketing at the European Center of Media Competence (ecmc GmbH), Marl (now: Grimme-Institut)
• 2008 Ph.D. at the University of Music, Theater and Media, Hannover, on "The symptomatology of the media's actions. On the role of the media in the context of the development , the course and the overcoming of a dysfunctional eating behavior"
• 2007-2010 fixed-term contract as Lecturer ("Akademische Rätin") at the Institute of Mass Communication at the Westfälische Wilhelms-Universität Münster
• Since April 2010 self-employed consultant for strategic health communication 
• Since March 2011 Research Assistant at the IJK (on leave for the Summer Semester 2012)
• Since April 2012 Stand-In Professor for "Mass Communication with the focus on Child and Adolescent Media Research" at the University of Erfurt

• Media socialization and media reception
• Health communication
• Combining qualitative and quantitative methods

• Member of the German Society of Mass Communication (Expert Groups "Reception Research" and "Methods")
• Founding member and newsletter editor of the "Network Media and Health Communication" (www.netzwerk-gesundheitskommunikation.de)
• Member of the Association "Patients' Academy Germany"
• Member of the IJK-Alumni Organization „Kommunikationskultur e.V.“
• Member of the Association "Center for Applied Communication" in Münster
• Reviewer for the journals  „Medien und Kommunikationswissenschaft“, „Journal of Media Psychology“, „Communications: The European Journal of Communication Research“, „Vaccine“

in prep./in press

Baumann, E. & Scherer, H. (in prep.). Offenheit organisieren: Zu den Vorteilen von Mixed-Model-Designs in der sozialwissenschaftlichen Forschungspraxis [Organizing sincerity: On the advantages of Mixed-Model Designs in socio-scientific research]. In T. K. Naab, D. Schlütz, W. Möhring & J. Matthes (Eds.), Probleme der Standardisierung und Flexibilisierung – Forschungsprozesse in der Kommunikations- und Publizistikwissenschaft [Problems of standardization and flexibilization in mass communication]. Cologne: von Halem.

2012

Baumann, E. (2012). Mixed Model Studien in der Praxis: Zur Integration qualitativer und quantitativer Verfahren innerhalb eines Forschungsdesigns [Mixed model studies in practice: On the integration of qualiative and quantitative methods within a research design]. In W. Loosen & A. Scholl (Eds.), Methodenkombinationen in der Kommunikationswissenschaft. Methodologische Herausforderungen und empirische Praxis [Method combinations in mass communication. Methodological challenges and empirical practice] (pp. 168-194). Cologne: von Halem.

Baumann, E. & Scherer, H. (2012). Wider das Ideologische – Plädoyer für den Pragmatismus in der Kombination qualitativer und quantitativer Methoden in der Kommunikationswissenschaft [Against the ideological - A pleading for pragmatism in the combining qualitative and quantitative methods in mass communication]. In W. Loosen & A. Scholl (Eds.), Methodenkombinationen in der Kommunikationswissenschaft. Methodologische Herausforderungen und empirische Praxis [Method combinations in mass communication. Methodological challenges and empirical practice] (pp. 26-49). Cologne: von Halem.

Baumann, E., Lampert, C. & Fromm, B. (2012). Gesundheitskommunikation [Health communication]. In K. Hurrelmann & O. Razum (Eds.), Handbuch Gesundheitswissenschaften [Handbook on Health Sciences] (5th., completely revised ed., pp. 461-489). Weinheim u. a.: Beltz Juventa.

2011

Baumann, E. (2011). Medien-Macht? – Macht Medien! Potenziale von aktiver Medienarbeit bei der Bewältigung von Essstörungen [Media power - Power the media! Potentials of active media work to overcome eating disorders]. merzWissenschaft (Special Issue "Media and Health Promotion"), 55 (6), 81-96.

Fromm, B., Baumann, E. & Lampert, C. (2011). Medien und Gesundheitskommunikation. Ein Lehrbuch. (Reihe Medienpsychologie) [Media and health communication. A textbook (Series: Media Psychology)]. Stuttgart: Kohlhammer.

2010

Fromm, B. & Baumann, E. (2010). Dumm und krank oder schlau und gesund durch die Flimmerkiste? [Dumb and ill or clever and healthy by watching television?]. Public Health Forum 18 (68), 2.e1-2.e4.

Baumann, E. (2010, 29. January). Mediale Körperbilder – Bilder mit Gewicht? Dossier zur Medienbildung des Medienkompetenz-Netzwerkes NRW (mekonet) [Body images in the media - Weighty images? Paper on media studies of the Media Competence Network North Rhine-Westfalia] [Online]. www.mekonet.de/t3/index.php [April 27, 2010].

2009

Baumann, E. (2009). Die Symptomatik des Medienhandelns. Zur Rolle der Medien im Kontext der Entstehung, des Verlaufs und der Bewältigung eines gestörten Essverhaltens [The symptomatology of the media's actions. On the role of the media in the context of the development, the course and the overcoming of a eating disorders]. Cologne: von Halem.

2008

Baumann, E. & Jahnke, J. (2008). Ballungsraum Medienkompetenz – Pulsierendes Medienland NRW [Agglomeration media competence -  The federal state North Rhine-Westfalia as a pulsating media state]. In C. Kirk (Ed.), Wirtschaftsstandort Nordrhein-Westfalen [Industrial location North Rhine-Westfalia] (pp. 128-138). Darmstadt: Europäischer Wirtschaftsverlag.

2007

Baumann, E. (2007). Über den Zusammenhang zwischen Essstörungen und Medien – Plädoyer für eine rezipientenorientierte Perspektive [On the correlation between eating disorders and the media - A pleading for a recipient-oriented perspective]. In M. Große-Loheide & N. Neuß (Eds.), Körper Kult Medien – Inszenierungen im Alltag und in der Medienbildung (Band 40 der GMK-Schriften zur Medienpädagogik) [Body Cult Media - Enactments in everyday life and in media studies [Vol. 40 of the GMK publications on Media Education] (pp. 62-67). Bielefeld: Gesellschaft für Medienpädagogik und Kommunikationskultur in der Bundesrepublik.

Lücke, S. & Baumann, E. (2007). Die Praxis der Gesundheitsberichterstattung und Surveillance: Öffentlichkeitsarbeit [The practice of the health reporting system and surveillance: Public relations]. In R. Reintjes & S. Klein (Eds.), Gesundheitsberichterstattung und Surveillance – Messen, Entscheiden, Handeln. Das Hand- und Lehrbuch für Praktiker und Studierende [The health reporting system and surveillance - Measuring, deciding, acting. The handbook and textbook for practitioners and students] (pp. 92-103). Bern: Hans Huber.

2006

Baumann, E. (2006). Auf der Suche nach der Zielgruppe – Das Informationsverhalten über Gesundheit und Krankheit als Grundlage erfolgreicher Gesundheitskommunikation [The search for the target group - The information behavior on health and illness as a basis of successful health communication]. In J. Böcken, B. Braun, R. Amhof & M. Schnee (Eds.), Gesundheitsmonitor 2006. Gesundheitsversorgung und Gestaltungsoptionen aus der Perspektive von Bevölkerung und Ärzten [Health monitor 2006. Health care and options of organization from the population's and the doctors' perspectives] (pp. 117-153). Gütersloh: Bertelsmann Stiftung.

Baumann, E. (2006). Einstellung/Einstellungswandel [Attitude/change of attitude]. In G. Bentele, H.-B. Brosius & O. Jarren (Eds.), Lexikon Kommunikations- und Medienwissenschaft [Encyclopaedia of mass communication and media sciences] (pp. 51-52). Wiesbaden: VS-Verlag.

2005

Baumann, E. & Möhring, W. (2005). Strategien medialer Gesundheitskommunikation in der Primärprävention [Strategies of health communication in primary prevention in the mass media]. prävention. Zeitschrift für Gesundheitsförderung, 28 (4), 101-104.

Trepte, S., Baumann, E., Hautzinger, N. & Siegert, G. (2005). Qualität gesundheitsbezogener Online-Angebote aus Sicht von Usern und Experten [The quality of health-related online offers from the users' and experts' perspectives]. Medien und Kommunikationswissenschaft, 53 (4), 523-543.

Scherer, H., Baumann, E. & Schlütz, D. (2005). Wenn zwei das Gleiche fernsehen, tun sie noch lange nicht dasselbe. Eine Analyse von Rezeptionsmodalitäten am Beispiel der Nutzung von Krankenhausserien durch Krankenhauspersonal [Even though two people watch the same thing on TV, it doesn't mean they do it in the same way. An analysis of reception modalities exemplified by hospital staff's use of hospital series]. In V. Gehrau, H. Bilandzic & J. Woelke (Eds.), Rezeptionsstrategien und Rezeptionsmodalitäten [Reception strategies and reception modalities] (pp. 219-234). Munich: R. Fischer.

2004

Baumann, E. & Möhring, W. (2004). Effektive und effiziente Informationswege zur Prävention von Rückenschmerzen [Effective and efficient ways of information to prevent backache]. Expertise for the Bertelsmann Foundation and for the Academy of Manual Medicine, Ltd.

Trepte, S. & Baumann, E. (2004). "More and More" oder Kannibalisierung? Eine empirische Analyse der Nutzungskonvergenz von Nachrichten- und Unterhaltungsangeboten in TV und WWW ["More and more" or cannibilization? An empirical analysis of the convergence of use of news and entertainment on the television and the WWW]. In U. Hasebrink, L. Mikos & E. Prommer (Eds.), Mediennutzung und Medienrezeption in konvergierenden Medienumgebungen [Media use and media reception in converging media environments] (pp. 173-197). Munich: R. Fischer.

2003

Baumann, E., Harden, L. & Scherer, H. (2003). Zwischen Promi-Tick und Gen-Defekt. Zur Darstellung von Essstörungen in der Presse [Between star quirk and gene defect. On the presentation of eating disorders in print media]. Medien und Kommunikationswissenschaft, 51 (3/4), 431-454.

Scherer, H., Schlütz, D. & Baumann, E. (2003). Berichterstattenswerte Berichte: Die medial erschaffene Wirklichkeit [Newsworthy reports: Reality created by the media]. In H. Scherer & D. Schlütz (Eds.) Das inszenierte Medienereignis: Die verschiedenen Wirklichkeiten der Vorausscheidung zum Eurovision Song Contest in Hannover 2001 [The directed media event: The different realities of the preliminary decision of the Eurovision Song Contest in Hannover 2001]. Cologne: von Halem.

2002

Scherer, H. & Baumann, E. (2002). Medien in der parlamentarischen Debatte. Eine empirische Analyse von Medienverweisen in den Debatten des Niedersächsischen Landtags [Media in the parlamentary debate. An empirical analysis of media references in the debates of the Lower Saxony State Parliament]. In K. Imhof, O. Jarren & R. Blum (Eds.), Integration und Medien (Reihe Mediensymposium Luzern, Bd. 7) [Integration and the media] (Series Mediensymposium Luzern, Vol. 7] (pp. 201-218). Opladen: Westdeutscher Verlag.

2001

Baumann, E. (2001). Graduell oder grundsätzlich? Unterschiede der inhaltsanalytischen Grundlagenliteratur von K. Merten und W. Früh [Gradually or principally? Differences in the basic literature on content analysis by K. Merten and W. Früh]. In W. Wirth & E. Lauf (Eds.), Inhaltsanalyse. Perspektiven, Probleme, Potentiale [Content analysis. Perspectives, problems, potentials] (pp. 362-373). Cologne: von Halem.

2000

Trepte, S., Baumann, E. & Borges, K. (2000). "Big Brother": Unterschiedliche Nutzungsmotive des Fernseh- und Webangebots? Ergebnisse einer Studie zu Substitutions- und Komplementärbeziehungen der Fernseh- und Onlinenutzung ["Big Brother": Different motives of use of television and the Internet? Results of a study on substitution and complimentary relationships of the use of television and the Internet]. Media Perspektiven, o. Jg. (12), 550-561.

2012

Baumann, E. & Klimmt, C. (2012, March). Empirische Fundierung von Verkehrssicherheitskommunikation. Umfragebefunde zur Prävention von Fahrten unter Alkohol- und Drogeneinfluss bei jungen Fahrern [Empirical foundation of communication in traffic saftey. Results of a survey on prevention of young drivers' driving under the influence]. Paper presented at the 6th conference of the Network Media and Health Communication "Media Health Communication: Results, Developments and Challenges of an Interdisciplinary Field of Research", March 22-23, Munich.

2011

Baumann, E. (2011, September/October). Offenheit systematisieren: Entwurf einer integrativen Strategie zur computergestützten Analyse qualitativer Daten [Systematizing sincerity: A design for an integrative strategy on a computer-based analysis of qualitative data]. Paper presented at the 13th Annual Conference of the German Society of Mass Communication's Expert Group Methods of Mass Communication "Problems of Standardization and Flexibilization - Research Processes in Mass Communication", September 29-October 1, Hannover.

Lampert, C., Baumann, E. & Fromm, B. (2011, June). Einander wahrnehmen – voneinander profitieren: Potenziale der Kommunikationswissenschaft für die Gesundheitsförderung [Perceiving each other - profit from each other: Potentials of mass communication for health promotion]. Paper presented at the 56th Annual Conference of the German Society of Mass Communication "Theoretically Practical!? Options of Use and Social Relevance of Mass Communication and Media Research", June 1-3, Dortmund.

2010

Baumann, E. (2010, September). Employer Branding – Wettbewerb um den Nachwuchs [Employer branding - Competition for the young talents]. Impulse presentation at the 4th Clinic Speaker Day, September 23, 2010, Münster.

Baumann, E. (2010, September). Medienbilder – Bilder mit Gewicht? Zur Rolle von Medien im Kontext eines gestörten Essverhaltens [Media images - Weighty images? On the role of the media in the context of eating disorders]. Paper presented at the 25th Anniversary of the Klinik am Korso, Center for Eating Disorders, September 17, 2010, Bad Oeynhausen.

2009

Baumann, E. (2009, March). Worauf kommt es an, damit was ankommt? Verbraucherorientierung als Erfolgsfaktor medialer Gesundheitskommunikation [What's important to get things hitting home? Consumer orientation as a factor of success of health communication in the media]. Paper presented at the 8th Bremen Forum of Consumer Protection on Health, March 16, 2009, Bremen.

2008

Baumann, E. (2008, September). Erfolgreiche Gesundheitskommunikation muss ankommen! Zum Informationsverhalten über Gesundheit und Krankheit [Successful health communication has to hit home! On the information behavior on health and illness]. Paper presented at the conference "Health Insurance Communication 2009", organized by LexisNexis Germany and the Institute for Mass Communication at the University of Münster, September 26, 2008, Münster.

2006

Baumann, E. (2006, June). Vorsicht Nebenwirkungen? Bedeutung der Medien bei gesundheitlichen Störungen [Beware of side effects? The significance of the media regarding health disorder]. Paper presented at the conference "Media - Education - Health. From Artificial Perfection to Healthy Body Feeling", organized by "Multiline – Network for Education, Equal Opportunities and Media Competence", June 22, 2006, Freiburg.

Baumann, E. (2006, May). Computereinsatz in der qualitativen Datenanalyse [Computer use in qualitative data analysis]. Paper presented at the Method Colloquium at the Institute of Mass Communication of the Westfälische Wilhelms-Universität Münster, May 24, 2006, Münster.

2005

Baumann, E. & Möhring, W. (2005, December). Effektive Informationswege zur Prävention von Rückenschmerzen [Effective ways of information on the prevention of backache]. Paper presented at the Conference of the Bertelsmann Foundation "Prevention of Backache", December 7, 2006, Gütersloh.

Baumann, E. (2005, September). Computergestützte Analyse qualitativer Daten mit ATLAS.ti [Computerized analysis of qualitative data with ATLAS.ti]. Workshop during the 7th Conference of the Expert Group Methods of the German Society of Mass Communication "Content Analysis Considering Non-Verbal Media Contents", September 22-24, 2005, Düsseldorf.

Baumann, E. (2005, May). The mass media’s role in causing eating disorders: Complex interdependencies instead of direct media effects. Paper presented at the 55th Annual Conference of the International Communication Association, May 26-30, 2005, New York.

Baumann, E. (2005, April). Gestörtes Essverhalten als Medienthema und wie Patienten mit der Berichterstattung umgehen [Eating disorders as a subject in the media and how patients deal with the coverage]. Paper presented at the Conference "Hunger, Body and Soul" at the Klinik am Korso, April 29-30, 2005, Bad Oeynhausen.

2004

Baumann, E. (2004, October). Strategien medialer Gesundheitskommunikation – ein Überblick [Strategies of health communication in the media - An overview]. Paper presented at the Conference "Health in the Media. Impulses for Health Communication" of the "Association for Health Lower Saxony" and the "Network Media and Health Communication", October 19, 2004,  Hannover.

Scherer, H., Baumann, E. & Schlütz, D. (2004, January). Wenn zwei das Gleiche fernsehen, tun sie noch lange nicht dasselbe. Eine Analyse von Rezeptionsmodalitäten am Beispiel der Nutzung von Krankenhausserien durch das Krankenhauspersonal [Even though two people watch the same thing on TV, it doesn't mean they do it in the same way. An analysis of reception modalities exemplified by hospital staff's use of hospital series]. Conference of the German Society of Mass Communication's Expert Group "Reception Research": "Reception Strategies and Reception Modalities: Forms of Use, Adoption and Handling of Media Offers", January 22-24, 2004, University of Salzburg.

2003

von der Kall, N., Scherer, H. & Baumann, E. (2003, October). Diagnose: Unzureichend informiert? Die Rolle der Medien und anderer Informationsquellen im Berufsalltag von Ärzten [Diagnosis: Lack of information? The role of the media and other sources of information in the professional everyday life of doctors]. Paper presented at the Conference "Media and Health Communication" of the "Network Media and Health Communication", Ocober 24-25, 2003, Loccum.

Baumann, E., Scherer, H., Schlütz, D. & Vesper, S. (2003, October). Kollision zweier Welten - Krankenhausserien aus Sicht des medizinischen Personals [Collision of two worlds - Hospital TV series from the perspective of the medical staff]. Paper presented at the Conference "Media and Health Communication" of the "Network Media and Health Communication", Ocober 25, 2003, Loccum.

Scherer, H., Baumann, E., Schlütz, D. & von der Kall, Nils (2003, September). Offenheit statt dogmatischer Beschränktheit - Über die Integration quantitativer und qualitativer Methoden in der Kommunikationsforschung [Openess instead of dogmatic narrowness - On the integration of quantitative and qualitative methods in communication research]. Paper presented at the 5th Conference of the German Society of Mass Communication's Expert Group "Methods of Mass Communication": "Contrast, Congruency, Complement: 'Qualitative' and 'quantitative' methods in Mass Communication", September 25-27, 2003, Münster.

Wirth, W. & Baumann, E. (2003, May). Tendenzen in der kommunikations- und medienwissenschaftlichen Methodenausbildung. Ergebnisse einer Panelstudie [Tendencies of method eduction in mass communication and in media sciences. Results of a panel study]. Paper presented at the Annual Conference of the German Society of Mass Communication "The Future of Jobs in Communication - Education, Fields of Profession, Procedures", April 30-May 2, 2003, Hannover.

Baumann, E., Harden, L. & Scherer, H. (2003, March). Portrayal of eating disorders in the press with special regard to its adequacy. Paper presented at the European Communication Congress of the ECA, March 24-26, 2003, Munich.

Baumann, E. (2003, January). Gewalt in den Medien – eine Gefahr für Kinder und Jugendliche? [Violence in the media - Dangerous for children and adolescents?]. Paper presented at the Association of Country Women, January 6, 2003, Mariensee (Neustadt).

2002

Baumann, E. (2002, December). Zwischen Promi-Tick und Gen-Defekt. Darstellung von Essstörungen in der Presse [Between star quirk and gene defect. The presentation of eating disorders in print media]. Paper presented at the University of Hannover, Institute of Sociology and Social Psychology, December 19, 2002, Hannover.

2001

Wirth, W. & Baumann, E. (2001, June). Enquete zur Methodenausbildung in kommunikations- und medienwissenschaftlichen Vollstudiengängen [Survey on method education in mass communication and media sciences programs]. Paper presented at the Conference "Practice-Oriented Method Education", June 6-7, 2001, Bremen.

2000

Wirth, W. & Baumann, E. (2000, June). Ergebnisse einer Enquete zur kommunikations- und medienwissenschaftlichen Methodenausbildung [Results of a survey on method education in mass communication and media scienes]. Paper presented at the Annual Conference of the Society of Mass Communication, May 30-June 2, 2000, Vienna.