Teresa Naab, M.A.

• Vitae
• Major teaching and research interests
• Activities
• Publications
• Papers

• Media use and media effects research
  -  Processing strategies in media selection
  -  Acts of media use
  -  Effects of contents of new media
• Media content and communicator research
  -  Media coverage
  -  Communicators of classical and new media
• Methods of empirical social research
  -  Quantitative and qualitative methods and evaluation methods
  -  Experimental designs

• 2011: Local organization of the Annual Conference of the Expert Group "Methods of Mass Communication" of the German Society of Mass Communication, September 29-October 1, 2011, in Hanover
• since 2009: Reviews for associations (International Communication Association; Expert Group "Reception and Effects Research" of the German Society of Mass Communication)
• 2008: Cooperation with MindShare, Frankfurt/Main, for an analysis on data of an experience sampling survey on classical and mobile media use (with Prof. Dr. Helmut Scherer)
• 2007: Cooperation with Sprengel Museum, Hanover, for the conception, conduct and evaluation of a visitors' survey (with Prof. Dr. Helmut Scherer)
• 4/2007 - 4/2011: Research assistants' representative in the senate of the Hanover University of Music, Theater and Media

Memberships

• Member of the European Communication Research and Education Association and Institutional Coordinator for the membership for the Hanover University of Music, Theater and Drama
• Member of the German Society of Mass Communication
• Member of the International Communication Association (ICA)
• Member of KommunikationsKultur e.V. (KKeV)

in prep./in press

Naab, T. K., Schlütz, D., Möhring, W. & Matthes, J. (Eds.). (in prep.). Probleme der Standardisierung und Flexibilisierung – Forschungsprozesse in der Kommunikations- und Publizistikwissenschaft. Tagungsband zur Jahrestagung der DGPuK-Fachgruppe „Methoden der Publizistik- und Kommunikationswissenschaft“ in Hannover [Problems of standardization and flexibilization - Research processes in mass communication. Conference proceedings, Annual Conference of the Expert Group "Methods of Mass Communication" of the German Society of Mass Communication, Hanover]. Cologne: Herbert von Halem.

Scherer, H., Naab, T. K., Niemann, J. & Adjei, B. (in press). Macht Mediennutzung sympathisch? Eine empirische Untersuchung zur Eindrucksbildung durch Kommunikation über Genrepräferenzen [Can media use be responsible for appearing to be likeable? An emprical study on impression building by communication on genre preferences]. Medien & Kommunikationswissenschaft.

2011

Reus, G. & Naab, T. K. (2011). Notwendiger Filter. IJK-Team erforscht Rollen- und Publikumsbild von Musikjournalisten [Necessary filter. IJK does research on the image of roles and audiences of music journalists] . Pressto. Magazin der Hochschule für Musik, Theater und Medien Hannover, 1, 22-23.

2009

Naab, T. K. & Scherer, H. (2009). Möglichkeiten und Gefahren der Meinungsfreiheit. Eine inhaltsanalytische Untersuchung des Diskussion in deutschen überregionalen Tageszeitungen während des Karikaturenstreits 2006 [Opportunities and dangers of freedom of opinion. A content analysis of the discussion in German national daily newspapers during the controversy over the Muhamad cartoons in 2006]. Publizistik, 54 (3), 373-389.

Naab, T., Klimmt, C. & Beekmann, A. (2009). Die Glaubwürdigkeit von Corporate Weblogs aus der Sicht der Blogger-Community [The credibility of corporate weblogs from the perspective of the blogger community]. Medien & Kommunikationswissenschaft, 57 (3), 336-352.

Scherer, H. & Naab, T. K. (2009). Money does matter. In T. Hartmann (Ed.), Media choice. A theoretical and empirical overview (pp. 70-83). New York/London: Routledge.

2006

Scherer, H., Tiele, A. & Naab, T. (2006). Die Theorie der Schweigespirale: methodische Herausforderungen und empirische Forschungspraxis [The theory of the spiral of silence: Methodical challenges and empirical research practice]. In W. Wirth, A. Fahr & E. Lauf (Hrsg.), Forschungslogik und -design in der Kommunikationswissenschaft, Band 2: Anwendungsfelder in der Kommunikationswissenschaft [Research logic and design in mass communication, Vol. 2: Fields of use in mass communication] (pp. 107-138). Cologne: Herbert von Halem.

2011

Teresa K. Naab (2011, July). Habitual and ritual television use – theoretical approach and empirical results of a self-report study. Paper presented at the Annual Conference of the International Association for Media and Communication Research (IAMCR), Audience Section, July 13-17, 2011, Istanbul.

Naab, T. K. (2011, June). Die Sicht der Rezipienten auf die Freiheit zur Meinungsäußerung [The recipient's view on the freedom of speech]. Paper presented at the 56th Conference of the German Society of Mass Communication "Theoretically practical!?", June 1-3, 2011, Dortmund.

2010

Naab, T. K. (2010, October). Habitual television viewing – Theoretical conception and empirical exploration. Paper presented at the 3rd European Communication Conference of the European Communication Research and Education Association (ECREA), Audience and Reception Studies Division, October 12–15, 2010, Hamburg.

Naab, T. K. (2010, September/October). Gewohnheiten und Rituale der Fernsehnutzung. Theoretische und methodische Perspektiven [Habits and rituals of television use. Theoretical and methodological perspectives]. Paper presented at the Doctoral Students' Workshop Communication and the Media, September 30-October 2, 2010, Leipzig. [Awarded the 3rd best paper in the poster competition]

Scherer, H., Naab, T. K., Adjei, B. & Niemann, J. (2010, June). Do not tell me what you watch, or you may risk being disliked: An experimental study on the effects of impression management. Paper presented at the 60th Annual Conference of the International Communication Association (ICA), Mass Communication Division, June 22-26, 2010, Singapore.

Naab, T. K., Hefner, D., Scherer, H., Schmid, H. & Hansen, M. (2010, June). Freedom of expression: Institutionalization and appreciation of the population in different countries. Paper presented at the 60th Annual Conference of the International Communication Association (ICA), Mass Communication Division, June 22-26, 2010, Singapore.

Naab, T. K. (2010, January). Habituelle und rituelle Fernsehnutzung [Habitual and ritual television use]. Paper presented at the Doctoral Students' Workshop of the Expert Group Recpetion and Effects Research of the German Society of Mass Communication, January 28, 2010, Berlin.

2009

Naab, T. K., Scherer, H. & Wüstehube, A. (2009, May). Media goes mobile – Nutzung und Nutzer mobiler Endgeräte [Media goes mobile - Use and users of mobile devices]. Paper presented at the 54th Annual Conference of the German Society of Mass Communication "Changes in Media Culture", April 29-May 1, 2009, Bremen.

Scherer, H., Naab, T. K., Adjei B. & Niemann, J. (2009, May). Sag mir lieber nicht, was du gerne im Fernsehen siehst, vielleicht riskierst du, dass ich dich nicht mag. Eine empirische Untersuchung zur Wirkung von Impression Management [Better not tell me what you watch on TV. You might risk that I'm not gonna like you. A empirical study on the effects of impression management]. Paper presented at the 54th Annual Conference of the German Society of Mass Communication "Changes in Media Culture", April 29-May 1, 2009, Bremen.

2008

Scherer, H. & Naab, T. K. (2008, November). More than just habit. Individual rationality and social relevance of ritual media use. Paper presented at the European Communication Conference (ECREA), November 25-28, 2008, Barcelona.

Naab, T. K. (2008, July). Media use routines – Methodological approaches. Paper presented at the Annual Conference of the International Association for Media and Communication Research, July 20-25, 2008, Stockholm.

2007

Naab, T. (2007, June). Die Gesichter der Meinungsfreiheit. Eine inhaltsanalytische Untersuchung der Diskussion über Meinungs- und Medienfreiheit in deutschen Medien [The faces of freedom of opinion. A content analytical study on the discussion of freedom of the press and freedom of the media in the German media]. Paper presented at the Awards Ceremony of the Hamburg Media School (HMS), June 29, 2007, Hamburg.

Naab, T., Möhring, W. & Scherer, H. (2007, May). Freedom of religion and freedom of speech – Two basic human rights in conflict. A case study on the discussion about freedom of speech in German newspapers during the Danish Muhammad cartoon controversy. Paper presented at the International Communication Association, May 2007, San Francisco.