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Thorsten Naab, M.A.

Vitae

  • 1981 born in Braunschweig
  • 2001-2006 studies of both the bachelor and master programs of Media Media Management at the Department of Journalism and Communication Research
  • During the studies internships and Student Assistant in the field of corporate communication (infinitas GmbH and hannoverimpuls GmbH)
  • 2004/2005 Student Assistant at the Department of Journalism and Communication Research
  • 2005/2006 visit abroad in Bangalore/India, working for the internal and external communication of a non-governmental organization
  • 2006-2010 Research Assistant at the Department of Mass Communication, Mainz
  • since August 2010 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Laymen's perceptions of media effects
  • Third-person effect
  • Media socialization
  • Journalistic co-orientation

Activities

  • Member of KommunikationsKultur e. V. (KKeV)
  • Mitglied of the International Communication Association (ICA)
  • Mitglied of the European Communication Research and Education Association (ECREA)
  • Member of the Reserach Group Advertising

Publications

2009

Krämer, B., Schroll, T., & Daschmann, G. (2009). Die Funktion der Koorientierung für den Journalismus [The function of co-orientation for journalism]. In D. Müller, A. Ligensa & P. Gendolla (Eds.), Leitmedien. Konzepte - Relevanz - Geschichte [Key media. Concepts - relevance - history] (Vol. 1, pp. 93-111). Bielefeld: transcript.

Krämer, B., Schroll, T. & Daschmann, G. (2009). Die Anwendung künstlicher neuronaler Netze in der Kommunikationswissenschaft [The use of artificial neuronal nets in mass communication]. In P. J. Schulz, U. Hartung & S. Keller (Eds.), Identität und Vielfalt der Kommunikationswissenschaft [Identity and diversity of mass communication] (pp. 179-193). Konstanz: UVK.

2008

Schroll, T., Gonser, N. & Scherer, H. (2008). „Generation Volksempfänger“ – Die Radionutzung älterer Hörer längsschnittlich betrachtet ["Generation Volksempfänger" - The radio use of elderly listeners from a longitudinal perspective]. In J. Hagenah & H. Meulemann (Eds.), Alte und neue Medien. Zum Wandel der Medienpublika in Deutschland seit den 1950er Jahren [Old and new media. On the change of media audiences in Germany since the 1950s] (pp. 181-200). Berlin: LIT-Verlag.

Papers

2010

Naab, T. & Daschmann, G. (2010, July). Measuring the influence of social distance on the third-person effect. Paper presented at the IAMCR Conference 2010, July 18-20, 2010, Braga.

2009

Schroll, T., Gonser, N. & Scherer, H. (2009, July). „Generation Volksempfänger“ – A longitudinal study of elderly radio use. Paper presented at the Radio Conference 09, July 27-30, 2009, Toronto.

Schroll, T., Gonser, N. & Scherer, H. (2009, May). „[…] Es ist Teil meines Lebens: Fernsehen, Rundfunk.“ Eine qualitative Analyse der Mediennutzung im Lebensverlauf [„[...] It's part of my life: TV, broadcasting.“ A qualitative analysis of the media use during the course of life]. Paper presented at the 54th Annual Conference of the German Society of Mass Communication „The Change of Media Culture“, April 29-May 1, 2009, Bremen.

Scherer, H., Krämer, B. & Schroll, T. (2009, February). Die Stunde der Experten. Politische Berater in der Berichterstattung zur Gesundheitsreform 2004 [The experts' hour. Political consultants in the news coverage on the health reform 2004]. Paper presented at the Conference "Expertise. Decision. Public" of the DVPW workshops "Politics and Communication" and "Political Consulting" and the Expert Group Communication and Politics of the German Society of Mass Communication, February 14, 2009, Düsseldorf.

2008

Krämer, B., Schroll, T. & Daschmann, G. (2008, May). The effect of journalistic co-orientation on press coverage: A time series analysis. Paper presented at the Annual Conference of the International Communication Association, May 24, 2008, Montréal.

Krämer, B., Schroll, T. & Daschmann, G. (2008, May). Die Anwendung künstlicher neuronaler Netze in der Kommunikationswissenschaft [The use of artificial neuronal nets in mass communication]. Paper presented at the Annual Conference of the German Society of Mass Communication, May 1, 2008, Lugano.

Spang, C., Daschmann, G. & Schroll, T. (2008, May). Gibt es eine europäische Kommunikationskultur? Ergebnisse einer Inhaltsanalyse deutscher und französischer Printmedien zum Thema der Europäischen Verfassung [Is there a European communication culture? Results of a content analysis of German and French print media on the subject of the European Constitution]. Paper presented at the Annual Conference of the German Society of Mass Communication, May 2, 2008, Lugano.

2007

Schroll, T., Gonser, N. & Scherer, H. (2007, October). „Generation Volksempfänger" – Eine längsschnittliche Untersuchung zu älteren Hörern mit Media-Analyse-Daten von 1980 bis 2005 ["Generation Volksempfänger" - A longitudinal study on elderly radio listeners with media analysis data from 1980 to 2005]. Paper presented at the 2nd Workshop of the Media Scientific Teaching and Research Center „The Old and the New Media - On the Change of Media Users in Germany since the 1950s", October 5-6, 2007, Cologne.

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