Bachelor Media Management

Giving in-depth knowledge into the areas of mass communication and its’ media as well as the use of empirical social research methods. The department values practical implementation and therefore compulsory internships at broadcasting or marketing research companies, advertising or public relations agencies both in Germany and abroad are made a part of the curriculum.

Program Content:

The Bachelor Program Media Management is composed of eight learning units and a finals thesis:

• Introduction
• Media System
• Media Reception & Media Effects
• Media Products & Media Providers
• Research & Survey Methods
• Analysis of Empirical Data
• Management & Organisation Communication
• Media Management in Practice

The average duration of study is six semesters.