Master Media Management

How is the master program "Media Management"
structured?

The master program "Media Management" is composed of six study modules and a master thesis.

• Media companies
• Media markets
• Media and communication science
• The methods of media and communication science
• Focusing on economics
• Projects and teamwork

As a rule, the studies require 4 semesters. However, the studies can be reduced to two semesters when the applicant fulfills certain qualification levels (see application procedures - in German). The studies will be completed with a master examination upon which you are awarded the title of 'Master of Arts in Media Management'.

 
What will I learn?

The master program provides you with in-depth knowledge into the structure of the communication process and media economy. For example:

• the organizational, legal and economic fundaments of the mass media,
• the structure of information, entertainment and advertising offerings of the media,
• the effects of media content and structures on individuals and the society,
• the structure, organization and self-image of careers in the media (for example Journalists, Producers and PR specialists),
• the social scientific survey and evaluation methods,
  practical application through project and workshop seminars.
• The major aim of the program is to combine theory with an intensive practical implementation.

Great value is placed on the study of methods. The social scientific methods and procedures, with which knowledge about communication and the mass media can be realized, are reflected and practiced upon within the theoretical framework. Equally important is the ability to competently interpret research results and present them in a comprehensible and convincing manner, as well as to derive recommendations for action from them. You are taught both how to work scientifically and to be able to use these results in the workplace.

The study modules for the 4 semester program have the following educational aims:

Media Companies: Understanding the specifications of the media economy and working through a selection of sub-areas of media marketing. The aim is to put you in the position of being able to single handedly deal with the tasks set in the areas of media economy and media marketing.
Media markets: In depth analysis of a range of media markets. A special emphasis is placed on the "new media" as well as on "international media politics". This knowledge enables you to accurately analyze developments in the media markets from which you can then derive strategies.
Media and communication science: Knowledge into the theoretical approaches of media and communication science. Here you will develop the ability to take part in the fields current scientific debates.
The methods of media and communication science: Getting a grasp on the most up-to-date methods of data analysis. The aim being to provide you with the necessary tools to competently and single handedly perform multi-variations of data analysis methods.
Focusing on economics: Introduces you to the basic principles of corporate finance and management in both the traditional company form as well as for e-business.
Projects and teamwork: Practical application of scientific knowledge either single handedly or in teams through projects and workshop seminars. Addressing current questions of media companies, media markets or the media and communication sciences through the development of research projects.
Master Thesis: Through the master thesis you should prove that you have a sound knowledge base upon which you can autonomously treat a media scientific field relevant theme.

 
Career Perspectives

Master of Arts in Media Management - and what then?
Which careers are possible after graduation?

The master program provides you with all the skills necessary to work scientifically and independently in management positions within the media arena.

The program primarily aims at the following four careers:

• Media marketing research involving the usage, functions and effects of (media) communication.
• Planning and execution of public relations, advertising and other communication activities from media companies such as radio or television stations, newspapers or magazines, publishing houses, advertising agencies etc.
• Managing or as consultant for communication companies or for departments of organizations and institutions that deal with communication or the media.
• Organizing and planning within media companies.