Dr. Brigitte Naderer (Gastprofessorin)

Vita

  • 1988 geboren in Wien
  • 2007-2012 Studium Publizistik- und Kommunikationswissenschaft, Universität Wien, Österreich
  • 2007-2014 Studium Politikwissenschaft, Universität Wien, Österreich
  • 2010-2013 studentische Hilfskraft, Institut für Publizistik- und Kommunikationswissenschaft, Universität Wien
  • 2013-2017 Universitätsassistentin prae doc, Abteilung Werbeforschung, Institut für Publizistik- und Kommunikationswissenschaft, Universität Wien
  • 2017-12/2019 Universitätsassistentin post doc, Abteilung Werbeforschung, Institut für Publizistik- und Kommunikationswissenschaft, Universität Wien
  • Seit 1/12020 Universitätsassistentin post doc, Lehrstuhl Prof. Diana Rieger, Institut für Kommunikationswissenschaft und Medienforschung Ludwig-Maximilians-Universität München
  • Im Sommersemester 2022 Gastprofessur am IJK Hannover

Interessensschwerpunkte

  • Medienwirkungsforschung
  • Medienkompetenz
  • Persuasive Kommunikation
  • Online-Radikalisierung
  • Digitale Kommunikation
  • Medienwirkungen auf das Wohlbefinden von Kindern und Jugendlichen

Aktivitäten

  • 2020-2022 Projektarbeit im EU-Projekt PRECOBIAS: Prevention of Youth Radicalisation Through Self-Awareness on Cognitive Biases
  • 2019 Förderung Hochschuljubiläumsstiftung der Stadt Wien; Förderung des Tagungs und Publikationsprojekts "Advertising literacy: Dealing with persuasive messages in a complex media environment"
  • 2018-2020 Fritz-Karmasin-Förderpreis, Österreichische Gesellschaft für Kommunikationswissenschaft (ÖGK); Award für innovative empirische medien- und kommunikationswissenschaftliche Forschung, für das Projekt: Karsay, K., Naderer, B. Peter, C.: "Perfect picture, imperfect life? Der Zusammenhang zwischen personalisierter Instagram-Nutzung und subjektiver Lebenszufriedenheit – eine Linkage-Analyse"
  • 2018 Co-Projektleiterin des Projekts: "This picture was digitally altered - Perception and effects of disclaimers about the use of image processing techniques in girls and young women" finanziert durch die Stadt Wien
  • 2018-2020 Co-Projektleiterin des Projekts: "Effects of healthy food placements on children’s eating behavior" finanziert durch den Jubiläumsfond der Österreichischen Nationalbank (124,000€)
  • 2016 Research Award für den Forschungsantrag "Long-term effects of product placement disclosures. Effects of disclosure repetition on persuasion knowledge and persuasive effects", Institut für Publizistik- und Kommunikationswissenschaft, Universität Wien (1,500€)
  • 2015-2017 Co-Projektleiterin des Projekt: "Food product placements in children's movies: Content, mechanisms and protective measures" finanziert durch den Jubiläumsfond der Österreichischen Nationalbank (109,000€)
  • Mitglied der International Communication Association (ICA)
  • Mitglied der DGPuK
  • Seit 06/2020 Mitglied des Editorial Review Board Journal of Avdertising
  • Seit 05/2020 Social Media Editor für Journal of Children and Media
  • Seit 05/2018 Fachgruppensprecherin der Fachgruppe Werbekommuniaktion der DGPuK
  • Gutachterin für Journal of Children and Media, International Journal of Advertising, Appetite, Media Psychology, Journal of Consumer Behavior, Journal of Media Business Studies, Journal of Marketing Communications, Human Communication Research, Communication Methods and Measures, Journal of Advertising, Environmental Communication Journal of Media Psychology, Pediatrics

Veröffentlichungen

Akzeptiert

Naderer, B., Rieger, D. & Schwertberger, U. (akzeptiert). An online world of bias. The mediating role of cognitive biases on extremist attitudes. Communications.

Von Sikorski, C., Naderer, B. & Brandt, D. (akzeptiert). Inappropriate? Gay characters affect adults' perceived age-appropriateness of animated cartoons. Communications.

Wulf, T. & Naderer, B. (akzeptiert). Selling stories of social justice. How consumers react to and learn from social ads. Studies in Communication Sciences.

2022

De Jans, S., Hudders, L., Naderer, B. & De Pauw, V. (2022). Impact of thin-ideals in influencer posts promoting healthy versus unhealthy foods on tweens’ healthy food choice behavior. Frontiers Psychology.

Folkvord, F., Naderer, B., Coates, A. & Boyland, E. (2022). Promoting fruit and vegetable consumption for childhood obesity prevention. Nutrients, 14(1), 157.

Naderer, B. (2022). Social media influencers as political agents? The potential of an unlikely source to motivate political action. Communications, online-first.

Wulf, T., Naderer, B., Olbermann, Z. & Hohner, J. (2022). Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing. International Journal of Advertising, online-first.

2021

Balaban, D. C., Mucundorfeanu, M. & Naderer, B. (2021). The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects. Communications, online-first.

Binder, A., Naderer, B. & Matthes, J. (2021). Shaping healthy eating habits in children with persuasive strategies: toward a typology. Frontiers in Public Health, 9.

Bouko, C., Naderer, B., Rieger, D., Van Ostaeyen, P. & Voué, P. (2021). Discourse patterns used by extremist Salafists on Facebook: identifying potential triggers to cognitive biases in radicalized content. Critical Discourse Studies, online-first, 1-22.

De Jans, S., Spielvogel, I., Naderer, B. & Hudders, L. (2021). Digital food marketing to children: How an influencer’s lifestyle can stimulate healthy food choices among children. Appetite, 105182.

Heiss, R., Naderer, B. & Matthes, J. (2021). Healthwashing in high-sugar food advertising: The effect of prior information on healthwashing perceptions in Austria. Health Promotion International, 6(4), 1029-1038.

Naderer, B. & Opree, S. (2021). Increasing advertising literacy to unveil disinformation in green advertising. Environmental Communication, online-first.

Naderer, B. (2021). Advertising unhealthy food to children: on the importance of regulations, parenting styles, and media literacy. Current Addiction Reports, 8, 12-18.

Naderer, B., Borchers, N. S., Wendt, R. & Naab, T. (2021). Advertising literacy: how can children and adolescents deal with persuasive messages in a complex media environment? MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 43, i-vi.

Naderer, B., Matthes, J. & Bintinger, S. (2021). It is just a spoof: Spoof placements and their impact on conceptual persuasion knowledge, brand memory and brand evaluation. International Journal of Advertising, 40(1), 106-123.

Naderer, B., Matthes, J. & Schäfer, S. (2021). Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising, 40(5), 686-707.

Naderer, B., Peter, C. & Karsay, K. (2021). This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. Journal of Children and Media, online-first, 1-19.

Spielvogel, I., Naderer, B., & Matthes, J. (2021). Disclosing product placement in audiovisual media services: A practical and scientific perspective on the implementation of disclosures across the European Union. International Journal of Advertising, 40(1), 5-25.

Spielvogel, I., Naderer, B., Binder, A. & Matthes, J. (2021). The forbidden reward. The emergence of parent-child conflicts about food over time and the influence of parents' communication strategies and feeding practices. Frontiers in Public Health, 8, 604702.

2020

Binder, A., Naderer, B. & Matthes, J. (2020). A "forbidden fruit effect": An eye-tracking study on children's visual attention to food marketing. International Journal of Environmental Research and Public Health, 17(6), 1859.

Binder, A., Naderer, B. & Matthes, J. (2020). Experts, peers, or celebrities? The role of different social endorsers for children's fruit choice. Appetite, 155, 104821.

Binder, A., Naderer, B. & Matthes, J. (2020). The effects of gain- and loss-framed nutritional messages on children's healthy eating behavior. Public Health Nutrition, 23(10), 1726-1734.

Binder, A., Naderer, B. Matthes, J., & Spielvogel, I. (2020). Fiction is sweet. The impact of media consumption on the development of children's nutritional knowledge and the moderating role of parental food-related mediation. A longitudinal study. Nutrients, 12(5), 1478.

Mayrhofer, M., Matthes, J., Einwiller, S. & Naderer, B. (2020). User generated content presenting brands on social media increases young adults' purchase intention. International Journal of Advertising, 39(1), 166-186.

Mayrhofer, M., Naderer, B. & Binder, A. (2020). Unhealthy fun: Food and beverage references in comedy series. Journalism & Mass Communication Quarterly, 97(1), 257-277.

Naderer, B., Binder, A., Matthes, J. & Mayrhofer, M. (2020). Healthy, sweet, brightly colored, and full of vitamins: Cognitive and affective persuasive cues of food placements and children's healthy eating behavior. International Journal of Advertising, 39(7), 1012-1030.

Naderer, B., Binder, A., Matthes, J., Spielvogel, I. & Forrai, M. (2020). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Pediatric Obesity, online-first.

Naderer, B., Heiss, R. & Matthes, J. (2020). The skilled and the interested: How personal curation skills increase or decrease exposure to political information on social media. Journal of Information Technology & Politics, 17(4), 452-460

Naderer, B., Seiffert-Brockmann, J., Matthes, J. & Einwiller, S. (2020). Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications, 45(3), 273-281

Spielvogel, I., Naderer, B. & Matthes, J. (2020). Again and again: Exploring the influence of disclosure repetition on children's cognitive processing of product placement. International Journal of Advertising, 39(5), 611-630.

Spielvogel, I., Naderer, B., Matthes, J. & Obereder, A. (2020). "Unterstützt durch Produktplatzierung": Die Perspektive der Eltern gegenüber Regulierungsmaßnahmen für eingebettete Werbeformen in Film und Fernsehen. Studies in Communication and Media, 9(2), 308-340.

2019

Binder, A., Naderer, B. & Matthes, J. (2019). Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice. Social Science & Medicine, 225, 42-50.

Matthes, J. & Naderer, B. (2019). Sugary, fatty, & prominent: Food & beverage appearances in children's movies from 1991 to 2015. Pediatric Obesity, 14(4).

Mayrhofer, M. & Naderer, B. (2019). Mass media as alcohol educator for everyone? Effects of portrayed alcohol consequences and the influence of viewers' characteristics. Media Psychology, 22(2), 217-243.

Naderer, B. & Matthes, J. (2019). Der Involvementbegriff in der Werbeforschung: Zum überfälligen Ende eines schwer greifbaren Konzeptes. In H. Schramm, J. Matthes & C. Schemer (Hrsg.), Emotions meet cognitions. Zum Zusammenspiel von emotionalen und kognitiven Prozessen in der Medienrezeptions- und Medienwirkungsforschung (S. 21-34). Wiesbaden: Springer VS.

Naderer, B., Matthes, J. & Spielvogel, I. (2019). How brands appear in children's movies. A systematic content analysis of the past 25 years. International Journal of Advertising, 38(2), 237-257.

2018

Naderer, B. & Karsay, K. (2018). Detecting the persuasive intent of product placement in photographic love stories: Consequences for brand recall and brand evaluation. In R. Kühne, S. Baumgartner, T. Koch, & M. Hofer (Hrsg.), Youth and media: Current perspectives on media use & effects (S. 115-131). Baden-Baden: Nomos.

Naderer, B., Matthes, J. & Zeller, P. (2018). Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. International Journal of Advertising, 37(6), 852-870.

Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A. & Spielvogel, I. (2018). Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, children's BMI, food-related parental mediation strategies, and food choice. Appetite, 120, 644-653.

Naderer, B., Matthes, J., Marquart, F. & Mayrhofer, M. (2018). Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation. International Journal of Advertising, 37(2), 236-255.

2017

Naderer, B. (2017). Types of hypotheses. In J. Matthes, R. Potter & C. S. Davis (Hrsg.), International Encyclopaedia of Communication Research Methods. Hoboken, NJ: Wiley-Blackwell.

Naderer, B., Schmuck, D. & Matthes, J. (2017). Greenwashing: Disinformation through green advertising. In G. Siegert, M. B. Rimscha & S. Grubenmann (Hrsg.), Commercial Communication in the Digital Age – Information or Disinformation? Berlin: De Gruyter Mouton.

Schmuck, D., Matthes, J. & Naderer, B. (2018). Misleading consumers with green advertising? An affect-reason-involvement account of greenwashing effects in environmental advertising. Journal of Advertising, 47(2), 127-145.

Schmuck, D., Matthes, J., Naderer, B. & Beaufort, M. (2018). The effects of environmental brand attributes and nature imagery in green advertising. Environmental Communication, 12(3), 414-429.

Spielvogel, I., Matthes, J., Naderer, B. & Karsay, K. (2018). A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content. Appetite, 125, 63-71.

2016

Marquart, F., & Naderer, B. (2016). Petty, R.E. & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. In M. Potthoff (Hrsg.), Schlüsselwerke der Medienwirkungsforschung (S. 231-242). Wiesbaden: Springer.

Matthes, J. & Naderer, B. (2016). Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising, 35(2), 185-199.

Naderer, B. & Matthes, J. (2016). Kinder und Werbung: Inhalte, Mechanismen und Wirkungen. In G. Siegert, W. Wirth, P. Weber, & J. A. Lischka (Hrsg.), Handbuch Werbeforschung (S. 689-712). Wiesbaden: Springer VS.

Naderer, B. & Matthes, J. (2016). Verfahren zur Messung der Werbewirkung und Werbeeffizienz. In F. Esch, T. Langner & M. Bruhn (Hrsg.), Handbuchreihe der Kommunikation – Controlling der Kommunikation (S. 363-383). Wiesbaden: Springer/Gabler.

Naderer, B., Matthes, J. & Mestas, M. (2016). Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children. Journal of Consumer Behaviour, 15(6), 580-588.

2015

Arendt, F., Naderer, B., Abdollahi, M., Mittelberger, A., Surzhyk, O. & Zhou, L. (2015). Television commercials and fading behavioral brand choice effects in Austrian children. Journal of Children and Media, 9(4), 435-452.

Matthes, J. & Naderer, B. (2015). Children's consumption behavior in response to food product placements in movies. Journal of Consumer Behaviour, 14(2), 127-136.

Matthes, J., Marquart, F., Naderer, B., Arendt, F., Schmuck, D. & Adam, K. (2015). Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013. Communication Methods & Measures, 9(4), 193-207.

2013

Matthes, J. & Naderer, B. (2013). Zum Einfluss von Nahrungsmittelplatzierungen in Kinderfilmen. In H. Schramm, J. Knoll & D. Schlütz (Hrsg.), Innovation der Persuasion. Die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten (pp. 59-74). Köln: Halem Verlag.

Vorträge

Eingeladene Präsentationen

2022


Naderer, B. (2022, Februar). Verzerrt-Extrem-Digital. Über Online-Radikalisierung und wie sie funktioniert. Presented at the Online Conference: Radikalisierung im transnationalen Raum. Kritische Ansätze zu Umgang und Sicherheit. 5. Februar 2022, Online-Conference.

Naderer, B. (2022, Januar). Zahlen, Daten, Fakten zum Werbemarkt in TV und digitalen Medien: Wofür wird geworben? Vortrag im Rahmen des 47. Internationalen Symposiums Obergurgel, ÖGKJ, 20. Januar 2022, Obergurgl, Österreich.

2021

Naderer, B. (2021, Januar). Making fruit desirable for children: The role of conscious message processing. Presented at the Webinar: The place of fruit and vegetable in childhood obesity prevention. European Childhood Obesity Group, 15. Januar 2021, Webinar.

2019

Naderer, B. (2019, Januar). Fast Food, Süßigkeiten und Knabbereien: Die Spitze der Ernährungspyramide in Werbung und Kinderfernsehen. Vortrag im Rahmen von f.eh (forum. ernährung heute) im Dialog, 15. Januar 2019, Wien, Österreich.

2016

Naderer, B. (2016, Mai). Essen wie Kung Fu Panda. Welchen Einfluss haben Medien auf das Essverhalten. Vortrag im Rahmen des VEÖ (Verband der Ernährungwissenschafter Österreich) Convention, 19. Mai 2016, Wien, Österreich.

Full Paper Presentations, peer-reviewed

2021


Naderer, B., Rieger, D. & Schwertberger, U. (2021, Mai). An online world of bias. The mediating role of cognitive biases on extremist attitudes. Vortrag im Rahmen der 71. Annual Conference of the ICA, Virtuelle Konferenz (ursprünglich in Denver, CO, USA).

Binder, A., Naderer, B. & Matthes, J. (2021, Mai). Shaping healthy eating habits in children with persuasive strategies: Toward a typology. Vortrag im Rahmen der 71. Annual Conference of the ICA, Virtuelle Konferenz (ursprünglich in Denver, CO, USA).

Evans, N., Balaban, D., Mucundorfeanu, M. & Naderer, B. (2021, März). Time heals all wounds: how discounting cues and multiple exposures impact the effectiveness of influencer advertising over time. Vortrag im Rahmen der American Academy of Advertising Annual.

2020

Naderer, B., Peter, C., & Karsay, K. (2020, Mai). This picture does not portray reality: Developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for tweens and teens. Vortrag im Rahmen der (virtuellen) 70. Annual Conference of the International Communication Association (ICA), 20.-26. Mai 2020.

Neureiter, A., Hirsch, M., Matthes, J., & Naderer, B. (2020, Mai). Sustainable flying? The effects of greenwashed claims in airline advertising on perceived greenwashing, brand outcomes, and flying attitudes. Vortrag im Rahmen der (virtuellen) 70. Annual Conference of the International Communication Association (ICA), 20.-26. Mai 2020.

Spielvogel, I., Naderer, B., Binder, A. & Matthes, J. (2020, Mai). The forbidden reward. The emergence of parent-child conflicts about food over time and the role of parents' communication strategies and feeding practices. Vortrag im Rahmen der (virtuellen) 70. Annual Conference of the International Communication Association (ICA), 20.-26. Mai 2020.

Binder, A., Naderer, B., & Matthes, J. (2020, Mai). Experts, peers, or celebrities? Increasing children’s fruit choice using different social endorsers. Vortrag im Rahmen der (virtuellen) 70. Annual Conference of the International Communication Association (ICA), 20.-26. Mai 2020.

Binder, A., Naderer, B., Matthes, J., & Spielvogel, I. (2020, Mai). Fiction is sweet: The impact of media consumption on the development of children’s nutritional knowledge and the moderating role of parental food-related mediation. A longitudinal study. Vortrag im Rahmen der (virtuellen) 70. Annual Conference of the International Communication Association (ICA), 20.-26. Mai 2020.

2019

Binder, A. & Naderer, B. (2019, Mai). "It’s not what you say, but how you say it!": Affecting children’s healthy dietary choices with gain- versus loss-framed nutritional messages in children’s cartoon movies. Vortrag im Rahmen der 69. Annual Conference of the International Communication Association (ICA), 24.-28. Mai 2019, Washington, D.C., USA.

Heiss, R. & Naderer, B. (2019, Mai). "Healthwashing" uncovered: Health knowledge enables the detection of inappropriate health claims in food advertising. Vortrag im Rahmen der 69. Annual Conference of the International Communication Association (ICA), 24.-28. Mai 2019, Washington, D.C., USA.

Naderer, B., Binder, A., Spielvogel, I. & Forrai, M. (2019, Mai). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Vortrag im Rahmen der 69. Annual Conference of the International Communication Association (ICA), 24.-28. Mai 2019, Washington, D.C., USA.

Spielvogel, I., Matthes, J. & Naderer, B. (2019, May). Again and again: Exploring the influence of disclosure repetition on children's cognitive processing of brand placements. Vortrag im Rahmen der 69. Annual Conference of the International Communication Association (ICA), 24.-28. Mai 2019, Washington, D.C., USA.

2018

Matthes, J., Marquart, F., Naderer, B., Schmuck, D. & Arendt, F. (2018, August). Cause and effect: Development and state of the art of experimental communication research. Vortrag im Rahmen der  Communication Theory and Methodology Division der AEJMC Annual Convention, 6.-9. August 2018, Washington D.C., USA.

Mayrhofer, M., Naderer, B. & Matthes, J. (2018, August). Placing brands on Facebook: How the source and context of brand posts affect brand likeability. Vortrag im Rahmen der Advertising Division der AEJMC Annual Convention, 6.-9. August 2018, Washington D.C., USA.

Naderer, B., Matthes, J., Binder, A. & Mayrhofer, M (2018, März). Healthy, sweet, brightly colored, and full of vitamins: Affective and cognitive persuasive strategies of food placements and children’s healthy eating behavior. Vortrag im Rahmen der American Academy of Advertising (AAA), 22.-25. März 2018, New York, USA.

2017

Mayrhofer, M., Naderer, B. & Binder, A. (2017, August). Unhealthy fun: Food references in comedy series. Vortrag im Rahmen der ComSHER Division der AEJMC Annual Convention, 9.-12. August 2017, Chicago, USA.

Mayrhofer, M. & Naderer, B. (2017, Mai). Can mass media be an alcohol educator for everyone? Investigating the effects of portrayed alcohol consequences on alcohol expectancies and attitudes and the influence of viewers' characteristics. Vortrag im Rahmen der 67. Annual Conference der International Communication Association (ICA), 25.-29. Mai 2017, San Diego, USA.

Naderer, B., Matthes, J., Binder, A., Marquart, F., Mayrhofer, M., Obereder, A. & Spielvogel, I. (2017, Mai). Shaping children's healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children's BMI, food-related parental mediation strategies, and food choice. Vortrag im Rahmen der 67. Annual Conference der International Communication Association (ICA), 25.-29. Mai 2017, San Diego, USA.

Naderer, B., Matthes, J. & Spielvogel, I. (2017, Mai). How brands appear in children’s movies. A systematic content analysis of the past 25 years. Vortrag im Rahmen der 67. Annual Conference der International Communication Association (ICA), 25.-29. Mai 2017, San Diego, USA.

2016

Naderer, B., Matthes, J. & Zeller, P. (2016, August). Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. Vortrag im Rahmen der Advertising Division at the AEJMC Annual Convention, 4.-7. August 2016, Minneapolis, USA.

Naderer, B., Marquart, F., Mayrhofer, M. & Spielvogel, I. (2016, Juni). Children's attitudinal and behavioral reactions to product placements: Do parental mediations and family conversations matter? Vortrag im Rahmen der 66. Annual Conference der International Communication Association (ICA), 9.-13. Juni 2016, Fukuoka, Japan.

Schmuck, D. &, Naderer, B. (2016, June). Misleading consumers with green advertising? Comparing the effects of false and vague greenwashing claims. Vortrag im Rahmen der 66. Annual Conference der International Communication Association (ICA), 9.-13. Juni 2016, Fukuoka, Japan.

2015

Schmuck, D., & Matthes, J., Naderer, B. & Beaufort, M. (2015, Mai). Effects of environmental brand attributes and nature imagery in green advertising on brand attitude and purchase intention. Vortrag im Rahmen der 65. Annual Conference derInternational Communication Association (ICA), 21.-15. Mai 2015, San Juan, Puerto Rico.  

Matthes, J., Marquart, F., Naderer, B., Arendt, F., Schmuck, D. & Adam, K. (2015, Mai). Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013. Vortrag im Rahmen der 65. Annual Conference derInternational Communication Association (ICA), 21.-15. Mai 2015, San Juan, Puerto Rico. 

Arendt, F., Naderer, B., Abdollahi, M., Mittelberger, A., Surzhyk, O., & Zhou, L. (2015, Mai). Food choice in children: Television commercials and fading behavioral effects. Vortrag im Rahmen der 65. Annual Conference derInternational Communication Association (ICA), 21.-15. Mai 2015, San Juan, Puerto Rico. 

2014

Matthes, J., & Naderer, B. (2014, August). The "Boomerang Effect" of disclosures: How placement disclosures affect brand memory, persuasion knowledge, and brand attitude. Vortrag im Rahmen der Advertising Division der AEJMC Annual Convention, 5.-9. August 2014, Montréal, Canada.

 

Kontakt

Dr. Brigitte Naderer

Telefon: 0511-3100-459

Meldungen Alle

Zuletzt bearbeitet: 05.05.2022

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