Anna Freytag, M.A.


  • 1993 born in Rotenburg/Wümme
  • 2011-2017 studies of Media Management at the Department of Journalism and Communication Research, Hanover
  • 2012-2017 Student Assistant at the Department of Journalism and Communication Research
  • 2012 internship in the field of business communication of the broadcasting station Radio Bremen
  • 2013 internship in the field of digital market research of Kantar TNS (formerly TNS Infratest)
  • 2013 studies abroad at the Université Stendhal III in Grenoble, France
  • 2014 Assistant at the department of public relations at MTU Maintenance, Langenhagen
  • 2015 Press Secretary for ARTE G.E.I.E, Strasbourg
  • April 2017 to August 2018 Head of the Department "Media and Business Analyses" at Meltwater, Berlin
  • Since September 2018 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Media literacy and media education
  • Health communication
  • Media psychology
  • Methods of empirical social research


  • Member of the Alumni organization KommunikationsKultur e.V. (KKeV)



Schlütz, D., Emde-Lachmund, K. & Freytag, A. (2018, May). Nur Empfehlung oder doch schon Werbung? Ein Experiment zur Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Only recommendation or already advertising? An experiment on adolescents' perception of product placements on Instagram]. Paper presented at the 63rd Annual Conference of the German Society of Mass Communication, May 9-11, 2018, Mannheim.


Bernt, K., Freytag, A., Vortmann, K., Reifegerste, D. & Baumann, E. (2017, April). Learning from the news? Examining motivational predictors of news exposure and news knowledge in adolescence. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.



Anna Freytag, M.A.
Telephone: 0511-3100-473

Last modified: 2018-10-02

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