• Vitae
• Major teaching and research interests
• Activities
• Publications
• Papers

• 1993 born in Rotenburg/Wümme
• 2011-2017 studies of Media Management at the Department of Journalism and Communication Research, Hanover
• 2012-2017 Student Assistant at the Department of Journalism and Communication Research
• 2012 Internship in the communication department of the broadcasting station Radio Bremen
• 2013 Internship in the department of digital market research of Kantar TNS (formerly TNS Infratest)
• 2013 Studies abroad at the Université Stendhal III in Grenoble, France
• 2014 Assistant at the department of public relations at MTU Maintenance, Langenhagen
• 2015 Press Officer for ARTE G.E.I.E, Strasbourg
• April 2017 to August 2018 Head of the Department "Media and Business Analyses" at Meltwater, Berlin
• Since September 2018 Research Assistant at the Department of Journalism and Communication Research

• Health communication
• Media literacy and media education
• Media psychology
• Methods of empirical social research

• Member of the Alumni organization KommunikationsKultur e.V. (KKeV)
• Member of the International Communication Association (ICA)
• Member of the European Communication Research and Education Association (ECREA)
• Member of the German Society of Mass Communication (DGPuK)

2023

Freytag, A., Baumann, E., Angermeyer, M. & Schomerus, G. (2023). Self- and surrogate-seeking of information about mental health and illness in Germany. BMC Public Health, 23(1). doi.org/10.1186/s12889-023-14998-0

2022

Baumann, E., Horsfield, P., Freytag, A., & Schomerus, G. (2022). The role of media reporting for substance use stigma. In G. Schomerus & P. W. Corrigan (Eds.), The stigma of substance use disorders (pp. 213-231). New York: Cambridge University Press.

Freytag, A. & Hefner, D. (2022). Digital stress. In E. Ho, C. Bylund & J. van Weert (Eds.), The international encyclopedia of health communication. Wiley. doi.org/10.1002/9781119678816.iehc0615

Lammers, A. & Freytag, A. (2022). Die Stimme der Natur - Eine experimentelle Untersuchung zum Einfluss der moralischen Emotion Schuld bei der Rezeption von Naturdokumentationen auf umweltschützende Verhaltensintentionen [The voice of nature - An experimental investigation of the influence of the moral emotion guilt in the reception of nature documentaries on environmentally protective behavioral intentions]. In A. S. Kümpel, C. Peter, A. Schnauber-Stockmann & F. Mangold (Eds.), Reihe Rezeptionsforschung: Vol. 44. Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung: Aktuelle Studien und Befunde [Reception Research Series: Vol. 44. Sustainability as an object and target of reception and effects research: Current studies and findings] (1st ed., pp. 133-148). Baden-Baden: Nomos Verlagsgesellschaft.

Link, E., Rosset, M. & Freytag, A. (2022). Patterns of online information seeking and avoidance about SARS-CoV-2 and COVID-19. European Journal of Health Communication, 3(1), 53–75. doi.org/10.47368/ejhc.2022.103

2021

Freytag, A., Knop-Huelss, K., Meier, A., Reinecke, L., Hefner, D., Klimmt, C., & Vorderer, P. (2021). Permanently online—always stressed out? The effects of permanent connectedness on stress experiences. Human Communication Research, 47(2), 132-165. doi.org/10.1093/hcr/hqaa014

Freytag, A., Link, E. & Baumann, E. (2021). „Selbst schuld!“ – Stigmatisierung von COVID-19-Erkrankten und der Einfluss des individuellen Informationshandelns [„You’re to blame!“ – Stigmatization of COVID-19 sufferers and the influence of individual information behavior]. In F. Sukalla & C. Voigt (Eds.), Risiken und Potenziale in der Gesundheitskommunikation. Beiträge zur Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation 2020 [Risks and potentials in health communication. Contributions to the Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication 2020] (pp. 43-53). doi.org/10.21241/ssoar.74284.

Link, E., Rosset, M. & Freytag, A. (2021). Typen des interpersonalen und medialen Kommunikations- und Informationshandelns während der Corona-Pandemie [Types of interpersonal and media communication and information behavior during the Corona pandemic]. In F. Sukalla & C. Voigt (Eds.), Risiken und Potenziale in der Gesundheitskommunikation. Beiträge zur Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation 2020 [Risks and potentials in health communication. Contributions to the Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication 2020] (pp. 21-30). doi.org/10.21241/ssoar.74286.

2020

Rosset, M., Freytag, A., Dittrich, A., Jaspersen, M. & Baumann, E. (2020). Psychische Erkrankungen in Medienberichten. Befunde zur Darstellung und Wahrnehmung [Mental diseases in the media coverage. Results on presentation and perception]. ComSoc Communicatio Socialis, 53(3), 324-336. doi.org/10.5771/0010-3497-2020-3-324

2018

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2018). Nur Empfehlung oder doch schon Werbung? Eine empirische Untersuchung der Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Just a recommendation or already advertising? An empirical study on adolescents' perception of product placement on Instagram]. Kinder- und Jugendschutz in Wissenschaft und Praxis (KJug), 63, 156–158.

2022

Freytag, A., Baumann, E., Angermeyer, M. & Schomerus, G. (2022, November). Selbst schuld und gefährlich noch dazu: Kognitive Frames zum Krankheitsbild Depression und deren Bedeutung für das individuelle Kommunikationsinteresse [One's own fault, and a dangerous one at that: Cognitive frames on the clinical picture of depression and their significance for the individual communication interest]. Paper presented at the 7th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 16-18, 2022, Bielefeld. [Best Paper Award]

Freytag, A., Rosset, M., Baumann, E. & Schomerus, G. (2022, November). Ursachen, Lösungen und Folgen: Kausale Zusammenhänge und Verantwortungszuschreibung im Kontext von Alkoholabhängigkeit in deutschen Tageszeitungen und Zeitschriften [Causes, solutions and consequences: Causal correlations and attribution of responsibility in the context of alcohol addiction in German daily newspapers and magazines]. Poster presented at the 7th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 16-18, 2022, Bielefeld.

Freytag, A. & Possler, D. (2022, October). Beyond the myth of pristine nature: how dual-message nature documentaries affect pro-environmental intentions. Paper presented at the 9th European Conference for Mass Communication (ECREA), October 19-22, 2022, Aarhus, Denmark.

Freytag, A. & Possler, D. (2022, September). Beyond the myth of pristine nature: how dual-message nature documentaries affect pro-environmental intentions. Paper presented at the Conference of the German Society of Psychology (DGPs Conference), September 10-15, Hildesheim.

Hefner, D. & Freytag, A. (2022, September). Mindful connectedness – De-automatizing effects of mindfulness training on mental and behavioral mobile phone connectedness. Paper presented at the Conference of the German Society of Psychology (DGPs Conference), September 10-15, Hildesheim.

Freytag, A., Kittmann, S. & Hefner, D. (2022, June). Achtsamkeit per App: Ein Widerspruch in sich? Eine quasi-experimentelle Untersuchung zum Einfluss der Meditationsapp 7Mind auf den Umgang mit dem Smartphone [Mindfulness via app: A contradiction in terms? A quasi-experimental investigation of the influence of the meditation app 7Mind on smartphone use]. Paper presented at the Annual Conference of the German Society of Mass Communication’s Expert Group Media Effects, June 7-9, 2022, Düsseldorf.

Hefner, D. & Freytag, A. (2022, June). Stresspuffer oder -katalysator? Moderierende Effekte von Social Support und Achtsamkeitspraktiken auf durch Stress ausgelöste automatisierte Verbundenheit mit dem Smartphone [Stress buffer or catalyst? Moderating effects of social support and mindfulness practices on stress-triggered automated connectedness to the smartphone]. Paper presented at the Annual Conference of the German Society of Mass Communication’s Expert Group Media Effects, June 7-9, 2022, Düsseldorf.

Freytag, A., Kittmann, S. & Hefner, D. (2022, May). Effects of mindfulness training via app on cognitive and behavioral connectedness to the mobile phone. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Freytag, A., Possler, D., Spreen, N., Raney, A. A. & Klimmt, C. (2022, May). Explaining the rich entertainment appeal of nature documentaries and its (partially) pro-environmental consequences. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Hefner, D. & Freytag, A. (2022, May). Mindful mobile phone use: A structural equation model of mindfulness, mobile phone connectedness, and stress. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Freytag, A., Hefner, D., Halfmann, A., Lutz, S. & Schneider, F. (2022, February). Selbstbestimmt verbunden sein: Definition, Dimensionalisierung und Messbarmachung einer achtsamen Smartphone- und Internet-Nutzung im Spannungsfeld zwischen Autonomie und Verbundenheit [Being self-determinedly connected: Defining, dimensionalizing, and measuring mindful smartphone and internet use in the tension between autonomy and connectedness]. Workshop organization in the context of the Annual Conference of the German Society of Mass Communication, February 22-24, 2022, Hanover [digitally].

2021

Freytag, A., Link, E. & Baumann, E. (2021, November). Effects of information behavior on stigmatization of COVID-19 patients. Paper presented at the European Conference on Health Communication (ECHC), November 4-5, 2021, Amsterdam, The Netherlands [digitally].

Link, E., Rosset, M. & Freytag, A. (2021, November). Patterns of online information seeking and avoidance about the COVID-19 pandemic. Paper presented at the European Conference on Health Communication (ECHC), November 4-5, 2021, Amsterdam, The Netherlands [digitally].

Freytag, A., Possler, D., Klimmt, C. & Raney, A. (2021, September). Naturetainment: Exploring the role of connectedness to nature for nature documentary entertainment. Poster presented at the 12th Conference of the German Society of Mass Communication’s Expert Group Media Psychology (MediaPsychology 2021), September 8-10, 2021, Aachen.

Freytag, A., Possler, D. & Lammers, A. (2021, September). When feeling guilty does good – the effect of guilt appeals in nature documentaries for entertainment experiences and pro-environmental intentions. Paper presented at the 8th European Conference for Mass Communication (ECREA) September 6-9, 2021 [digitally].

Hefner, D. & Freytag, A. (2021, May). Mindful Mobile Phone Use: Effects of MBSR on Online Vigilance, Multitasking, and Habitual Smartphone Use. Presentation at the 71st Annual International Communication Association Conference (ICA), 27-31 May 2021 [digitally].

Freytag, A., Link, E. & Rosset, M. (2021, April). Cohesion despite social distance? Interpersonal communication during the coronavirus pandemic. Poster presented at the D.C. Conference on Health Communication (DCHC), April 23-24, 2020, Fairfax, Virginia, USA [digitally].

Hefner D. & Freytag, A. (2021, April). Einfach achtsam? Ein Quasi-Experiment zum Einfluss von Achtsamkeitstraining (MBSR) auf den Umgang mit dem Smartphone [Simply mindful? A quasi-experiment on the influence of mindfulness training (MBSR) on smartphone use]. Presentation at the Tri-national Conference on Communication Science "#Communication #(R)Evolution: On the Transformation of Communication in the Digital Society", April 7-9, 2021, Zurich, Switzerland [digitally].

Lammers, A. & Freytag, A. (2021, January). Die Stimme der Natur – Eine experimentelle Untersuchung zum Einfluss von moralischen Emotionen bei der Rezeption von Naturdokumentationen auf umweltschützende Verhaltensintentionen [The voice of nature - An experimental study on the influence of moral emotions during the reception of nature documentaries on pro environmental behavior]. Paper presented at the Annual Conference of the German Society of Mass Communication's Expert Group Reception and Effects Research, January 20-22, 2021, Munich [digitally].

2020

Freytag, A., Klimmt, C., Possler, D., Spreen, N. & Goslar, J. (2020, January). Naturetainment: Hedonisches und eudaimonisches Unterhaltungserleben von Naturdokumentationen als medial-simulierte Naturerfahrung [Naturetainment: Hedonic and eudaimonic entertainment experience of nature documentaries as media-simulated nature experience]. Paper presented at the Annual Conference of the German Society of Mass Communication's Expert Group Reception and Effects Research, January 24, Würzburg.

Freytag, A., Link, E. & Baumann, E. (2020, November). "Selbst schuld!" - Stigmatisierung den COVID-19 Erkrankten und der Einfluss des individuellen Informationshandelns ["It's your own fault!" - Stigmatization of COVID-19 patients and the influence of individual information behavior]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Link, E., Rosset, M. & Freytag, A. (2020, November). Typen des interpersonalen und medialen Kommunikations- und Informationshandelns während der Corona-Pandemie [Types of interpersonal and media communication and information behavior during the corona pandemic]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Freytag, A., Baumann, E., Hahm, S., Angemeyer, M. & Schomerus, G. (2020, April). Counselling, Gossiping, or Silence – Interpersonal Communication about Mental Illnesses and its Role for Stigmatization. Paper presented at the Kentucky Conference on Health Communication, April 1-3, 2020, Lexington, Kentucky, USA.

2019

Freytag, A., Wertz, K. & Scherer, H. (2019, November). Benefits and functions of influencer marketing – a young user’s perspective. Paper presented at the joint Annual Conference of the Media Education and Advertising Communication divisions of the German Society of Mass Communication, November 27-29, 2019, Vienna, Austria.

Freytag, A., Baumann, E., Hahm, S., Angemeyer, M. & Schomerus, G. (2019, November). Stigmatization of mental health: The role of social contexts. Paper presented at the European Conference on Health Communication, November 13-15, 2019, Zurich, Switzerland.

Freytag, A., Baumann, E., Hahm, S., Angermeyer, M. & Schomerus, G. (2019, September). Of dangerous criminals and burned-out top managers: Public perception of media coverage on mental illness. Paper presented at the International Symposium on Anti-Stigma-Communication: “Communication and Stigmatization: Theory, Research, and Applications”, September 19-20, 2019, Dortmund, Germany.

Freytag, A., Knop-Hülß, K., Hefner, D., Klimmt, C., Reinecke, L., Meier, A. & Vorderer, P. (2019, May). Permanently online – Always stressed out? The effects of online vigilance on digital stress experiences. Paper presented at the 69th Annual Conference of the International Communication Association, May 24-28, 2019, Washington, D.C., USA.

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2019, May). Product Placements on Instagram: An Experiment on the Activation of Persuasion Knowledge. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 24-28, 2019, Washington D.C., USA.

Baumann, E. & Freytag, A. (2019, March). Stigmatisierung forensischer Patient*innen [Stigmatization of forensic female and male patients]. Paper presented at the Symposium „Forensic Commitment and Civil Society – A New Perspective on Communication and Trialog“, March 21, 2019, Klingenmünster.

2018

Schlütz, D., Emde-Lachmund, K. & Freytag, A. (2018, May). Nur Empfehlung oder doch schon Werbung? Ein Experiment zur Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Only recommendation or already advertising? An experiment on adolescents' perception of product placements on Instagram]. Paper presented at the 63rd Annual Conference of the German Society of Mass Communication, May 9-11, 2018, Mannheim.

2017
Bernt, K., Freytag, A., Vortmann, K., Reifegerste, D. & Baumann, E. (2017, April). Learning from the news? Examining motivational predictors of news exposure and news knowledge in adolescence. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.