• Vitae
• Major teaching and research interests
• Activities
• Publications
• Papers

• 1993 born in Rotenburg/Wümme
• 2011-2017 studies of Media Management at the Department of Journalism and Communication Research, Hanover
• 2012-2017 Student Assistant at the Department of Journalism and Communication Research
• 2012 Internship in the communication department of the broadcasting station Radio Bremen
• 2013 Internship in the department of digital market research of Kantar TNS (formerly TNS Infratest)
• 2013 Studies abroad at the Université Stendhal III in Grenoble, France
• 2014 Assistant at the department of public relations at MTU Maintenance, Langenhagen
• 2015 Press Officer for ARTE G.E.I.E, Strasbourg
• April 2017 to August 2018 Head of the Department "Media and Business Analyses" at Meltwater, Berlin
• Since September 2018 Research Assistant at the Department of Journalism and Communication Research

• Media literacy and media education
• Health communication
• Media psychology
• Methods of empirical social research

• Member of the Alumni organization KommunikationsKultur e.V. (KKeV)
• Member of the International Communication Association (ICA)
• Member of the European Communication Research and Education Association (ECREA)
• Member of the German Society of Mass Communication (DGPuK)

2018

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2018). Nur Empfehlung oder doch schon Werbung? Eine empirische Untersuchung der Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Just a recommendation or already advertising? An empirical study on adolescents' perception of product placement on Instagram]. Kinder- und Jugendschutz in Wissenschaft und Praxis (KJug), 63, 156–158.

2019

Freytag, A., Wertz, K. & Scherer, H. (2019, November). Benefits and functions of influencer marketing – a young user’s perspective. Paper presented at the joint Annual Conference of the Media Education and Advertising Communication divisions of the German Society of Mass Communication, November 27-29, 2019, Vienna, Austria.

Freytag, A., Baumann, E., Hahm, S., Angemeyer, M. & Schomerus, G. (2019, November). Stigmatization of mental health: The role of social contexts. Paper presented at the European Conference on Health Communication, November 13-15, 2019, Zurich, Switzerland.

Freytag, A., Baumann, E., Hahm, S., Angermeyer, M. & Schomerus, G. (2019, September). Of dangerous criminals and burned-out top managers: Public perception of media coverage on mental illness. Paper presented at the International Symposium on Anti-Stigma-Communication: “Communication and Stigmatization: Theory, Research, and Applications”, 19.-20. September 2019, Dortmund, Germany.

Freytag, A., Knop-Hülß, K., Hefner, D., Klimmt, C., Reinecke, L., Meier, A. & Vorderer, P. (2019, May). Permanently online – Always stressed out? The effects of online vigilance on digital stress experiences. Paper presented at the 69th Annual Conference of the International Communication Association, May 24-28, 2019, Washington, D.C., USA.

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2019, May). Product Placements on Instagram: An Experiment on the Activation of Persuasion Knowledge. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 24-28, 2019, Washington D.C., USA.

Baumann, E. & Freytag, A. (2019, March). Stigmatisierung forensischer Patient*innen [Stigmatization of forensic female and male patients]. Paper presented at the Symposium „Forensic Commitment and Civil Society – A New Perspective on Communication and Trialog“, March 21, 2019, Klingenmünster.

2018

Schlütz, D., Emde-Lachmund, K. & Freytag, A. (2018, May). Nur Empfehlung oder doch schon Werbung? Ein Experiment zur Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Only recommendation or already advertising? An experiment on adolescents' perception of product placements on Instagram]. Paper presented at the 63rd Annual Conference of the German Society of Mass Communication, May 9-11, 2018, Mannheim.

2017
Bernt, K., Freytag, A., Vortmann, K., Reifegerste, D. & Baumann, E. (2017, April). Learning from the news? Examining motivational predictors of news exposure and news knowledge in adolescence. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.