Anna Freytag, M.A.

Vitae

  • 1993 born in Rotenburg/Wümme
  • 2011-2017 studies of Media Management at the Department of Journalism and Communication Research, Hanover
  • 2012-2017 Student Assistant at the Department of Journalism and Communication Research
  • 2012 Internship in the communication department of the broadcasting station Radio Bremen
  • 2013 Internship in the department of digital market research of Kantar TNS (formerly TNS Infratest)
  • 2013 Studies abroad at the Université Stendhal III in Grenoble, France
  • 2014 Assistant at the department of public relations at MTU Maintenance, Langenhagen
  • 2015 Press Officer for ARTE G.E.I.E, Strasbourg
  • April 2017 to August 2018 Head of the Department "Media and Business Analyses" at Meltwater, Berlin
  • Since September 2018 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Media literacy and media education
  • Health communication
  • Media psychology
  • Methods of empirical social research

Activities

  • Member of the Alumni organization KommunikationsKultur e.V. (KKeV)
  • Member of the International Communication Association (ICA)
  • Member of the European Communication Research and Education Association (ECREA)
  • Member of the German Society of Mass Communication (DGPuK)

Publications

2018

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2018). Nur Empfehlung oder doch schon Werbung? Eine empirische Untersuchung der Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Just a recommendation or already advertising? An empirical study on adolescents' perception of product placement on Instagram]. Kinder- und Jugendschutz in Wissenschaft und Praxis (KJug), 63, 156–158.

Papers

2019

Freytag, A., Baumann, E., Hahm, S., Angemeyer, M. & Schomerus, G. (2019, November). Stigmatization of mental health: The role of social contexts. Paper presented at the European Conference on Health Communication, November 13-15, 2019, Zurich, Switzerland.

Freytag, A., Baumann, E., Hahm, S., Angermeyer, M. & Schomerus, G. (2019, September). Of dangerous criminals and burned-out top managers: Public perception of media coverage on mental illness. Paper presented at the International Symposium on Anti-Stigma-Communication: “Communication and Stigmatization: Theory, Research, and Applications”, 19.-20. September 2019, Dortmund, Germany.

Freytag, A., Knop-Hülß, K., Hefner, D., Klimmt, C., Reinecke, L., Meier, A. & Vorderer, P. (2019, May). Permanently online – Always stressed out? The effects of online vigilance on digital stress experiences. Paper presented at the 69th Annual Conference of the International Communication Association, May 24-28, 2019, Washington, D.C., USA.

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2019, May). Product Placements on Instagram: An Experiment on the Activation of Persuasion Knowledge. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 24-28, 2019, Washington D.C., USA.

Baumann, E. & Freytag, A. (2019, March). Stigmatisierung forensischer Patient*innen [Stigmatization of forensic female and male patients]. Paper presented at the Symposium „Forensic Commitment and Civil Society – A New Perspective on Communication and Trialog“, March 21, 2019, Klingenmünster.

2018

Schlütz, D., Emde-Lachmund, K. & Freytag, A. (2018, May). Nur Empfehlung oder doch schon Werbung? Ein Experiment zur Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Only recommendation or already advertising? An experiment on adolescents' perception of product placements on Instagram]. Paper presented at the 63rd Annual Conference of the German Society of Mass Communication, May 9-11, 2018, Mannheim.


2017
Bernt, K., Freytag, A., Vortmann, K., Reifegerste, D. & Baumann, E. (2017, April). Learning from the news? Examining motivational predictors of news exposure and news knowledge in adolescence. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.

 

Contact

Anna Freytag, M.A.
Telephone: 0511-3100-473

Last modified: 2019-11-19

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