• Vitae
• Major teaching and research interests
• Activities
• Publications
• Papers

• 1993 born in Rotenburg/Wümme
• 2011-2017 studies of Media Management at the Department of Journalism and Communication Research, Hanover
• 2012-2017 Student Assistant at the Department of Journalism and Communication Research
• 2012 Internship in the communication department of the broadcasting station Radio Bremen
• 2013 Internship in the department of digital market research of Kantar TNS (formerly TNS Infratest)
• 2013 Studies abroad at the Université Stendhal III in Grenoble, France
• 2014 Assistant at the department of public relations at MTU Maintenance, Langenhagen
• 2015 Press Officer for ARTE G.E.I.E, Strasbourg
• April 2017 to August 2018 Head of the Department "Media and Business Analyses" at Meltwater, Berlin
• Since September 2018 Research Assistant at the Department of Journalism and Communication Research

• Media literacy and media education
• Health communication
• Media psychology
• Methods of empirical social research

• Member of the Alumni organization KommunikationsKultur e.V. (KKeV)
• Member of the International Communication Association (ICA)
• Member of the European Communication Research and Education Association (ECREA)
• Member of the German Society of Mass Communication (DGPuK)

2021

Freytag, A., Knop-Huelss, K., Meier, A., Reinecke, L., Hefner, D., Klimmt, C., & Vorderer, P. (2021). Permanently online—always stressed out? The effects of permanent connectedness on stress experiences. Human Communication Research, 47(2), 132-165. doi.org/10.1093/hcr/hqaa014

2020

Rosset, M., Freytag, A., Dittrich, A., Jaspersen, M. & Baumann, E. (2020). Psychische Erkrankungen in Medienberichten. Befunde zur Darstellung und Wahrnehmung [Mental diseases in the media coverage. Results on presentation and perception]. ComSoc Communicatio Socialis, 53(3), 324-336. doi.org/10.5771/0010-3497-2020-3-324

2018

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2018). Nur Empfehlung oder doch schon Werbung? Eine empirische Untersuchung der Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Just a recommendation or already advertising? An empirical study on adolescents' perception of product placement on Instagram]. Kinder- und Jugendschutz in Wissenschaft und Praxis (KJug), 63, 156–158.

2021

Hefner D. & Freytag, A. (2021, April). Einfach achtsam? Ein Quasi-Experiment zum Einfluss von Achtsamkeitstraining (MBSR) auf den Umgang mit dem Smartphone [Simply mindful? A quasi-experiment on the influence of mindfulness training (MBSR) on smartphone use]. Presentation at the Tri-national Conference on Communication Science "#Communication #(R)Evolution: On the Transformation of Communication in the Digital Society", April 7-9, 2021, Zurich, Switzerland (virtual).

Lammers, A. & Freytag, A. (2021, January). Die Stimme der Natur – Eine experimentelle Untersuchung zum Einfluss von moralischen Emotionen bei der Rezeption von Naturdokumentationen auf umweltschützende Verhaltensintentionen [The voice of nature - An experimental study on the influence of moral emotions during the reception of nature documentaries on pro environmental behavior]. Paper presented at the Annual Conference of the German Society of Mass Communication's Expert Group Reception and Effects Research, January 20-22, 2021, Munich (virtual).

2020

Freytag, A., Klimmt, C., Possler, D., Spreen, N. & Goslar, J. (2020, January). Naturetainment: Hedonisches und eudaimonisches Unterhaltungserleben von Naturdokumentationen als medial-simulierte Naturerfahrung [Naturetainment: Hedonic and eudaimonic entertainment experience of nature documentaries as media-simulated nature experience]. Paper presented at the Annual Conference of the German Society of Mass Communication's Expert Group Reception and Effects Research, January 24, Würzburg.

Freytag, A., Link, E. & Baumann, E. (2020, November). "Selbst schuld!" - Stigmatisierung den COVID-19 Erkrankten und der Einfluss des individuellen Informationshandelns ["It's your own fault!" - Stigmatization of COVID-19 patients and the influence of individual information behavior]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Link, E., Rosset, M. & Freytag, A. (2020, November). Typen des interpersonalen und medialen Kommunikations- und Informationshandelns während der Corona-Pandemie [Types of interpersonal and media communication and information behavior during the corona pandemic]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Freytag, A., Baumann, E., Hahm, S., Angemeyer, M. & Schomerus, G. (2020, April). Counselling, Gossiping, or Silence – Interpersonal Communication about Mental Illnesses and its Role for Stigmatization. Paper presented at the Kentucky Conference on Health Communication, April 1-3, 2020, Lexington, Kentucky, USA.

2019

Freytag, A., Wertz, K. & Scherer, H. (2019, November). Benefits and functions of influencer marketing – a young user’s perspective. Paper presented at the joint Annual Conference of the Media Education and Advertising Communication divisions of the German Society of Mass Communication, November 27-29, 2019, Vienna, Austria.

Freytag, A., Baumann, E., Hahm, S., Angemeyer, M. & Schomerus, G. (2019, November). Stigmatization of mental health: The role of social contexts. Paper presented at the European Conference on Health Communication, November 13-15, 2019, Zurich, Switzerland.

Freytag, A., Baumann, E., Hahm, S., Angermeyer, M. & Schomerus, G. (2019, September). Of dangerous criminals and burned-out top managers: Public perception of media coverage on mental illness. Paper presented at the International Symposium on Anti-Stigma-Communication: “Communication and Stigmatization: Theory, Research, and Applications”, September 19-20, 2019, Dortmund, Germany.

Freytag, A., Knop-Hülß, K., Hefner, D., Klimmt, C., Reinecke, L., Meier, A. & Vorderer, P. (2019, May). Permanently online – Always stressed out? The effects of online vigilance on digital stress experiences. Paper presented at the 69th Annual Conference of the International Communication Association, May 24-28, 2019, Washington, D.C., USA.

Freytag, A., Schlütz, D., & Emde-Lachmund, K. (2019, May). Product Placements on Instagram: An Experiment on the Activation of Persuasion Knowledge. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 24-28, 2019, Washington D.C., USA.

Baumann, E. & Freytag, A. (2019, March). Stigmatisierung forensischer Patient*innen [Stigmatization of forensic female and male patients]. Paper presented at the Symposium „Forensic Commitment and Civil Society – A New Perspective on Communication and Trialog“, March 21, 2019, Klingenmünster.

2018

Schlütz, D., Emde-Lachmund, K. & Freytag, A. (2018, May). Nur Empfehlung oder doch schon Werbung? Ein Experiment zur Wahrnehmung von Produktplatzierungen auf Instagram bei Jugendlichen [Only recommendation or already advertising? An experiment on adolescents' perception of product placements on Instagram]. Paper presented at the 63rd Annual Conference of the German Society of Mass Communication, May 9-11, 2018, Mannheim.

2017
Bernt, K., Freytag, A., Vortmann, K., Reifegerste, D. & Baumann, E. (2017, April). Learning from the news? Examining motivational predictors of news exposure and news knowledge in adolescence. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.