Dr. Daniela Schlütz

Vitae

  • 1968 born in Bremen
  • 1988-91 Advertising Management trainee at Grey, Düsseldorf
  • 1991 Assistant in Strategic Planning at Grey, Düsseldorf
  • 1991-96 Studies of Media Management, Applied Mass Communication and Philosophy at the Department of Journalism and Communication Research
  • During her studies internships at RTL Media Research, Cologne, at the Sample Institute, Mölln, and at Gruner + Jahr Marketing Research and Services, Hamburg, as well as student assistant for various research projects
  • 1996-97 MSc Media and Communications program at the London School of Economics and Political Sciences (LSE)
  • 1998-2000 Project Assistant at at the German Research Foundation's focus program "Lesesozialisation" (reading socialization) at the University of Osnabrück
  • 1999-2004 Research Assistant at the Department of Journalism and Communication Research
  • 2002 Dissertation on "Screen games and their fascination: User motives, gratifications, experiencing interactive media offerings"
  • 2004-08 Senior Project Management and Methods at aserto GmbH
  • Since 2009 Research Assistant with special lecturing tasks at the Department of Journalism and Communciation Research
  • 2015 postdoctoral lecturing qualification in "Communication Science" at the Hanover University of Music, Drama, and Media with the habilitation treatise "Quality TV as an entertainment phenomenon: Development, characteristics, use, and reception of complex tv series such as The Sopranos, Breaking Bad, or The Wire".

Major teaching and research interests

  • Methods of empirical social research
  • Reception and entertainment research
  • Advertisting communication
  • Television series

Activities

  • Member of the German Society of Mass Communication; Expert Group "Reception Research" and "Methods" as well as Expert Group Advertising Communication
  • Treasurer of the German Society of Mass Communication
  • Former speaker of the Expert Group "Advertisting Communication" of the German Society of Mass Communication
  • Member of the European Communication Research and Education Association (ECREA), Section Audience and Reception Studies
  • Member of the International Communication Association (ICA); Division Mass Communication
  • Reviewer for the journals "Medienpsychologie", "Medien & Kommunikationswissenschaft", "Communications: The European Journal of Communication Research", "Journal of Media Psychology", "Media Psychology", "Journal of Advertising" as well as for the German Society of Mass Communication, for ECREA and ICA
  • Member of the Alumni organization "Freunde der LSE e.V."
  • Member of the Alumni organization KommunikationsKultur e.V. (KKeV)
  • Member of several committees of the Hanover University of Music, Drama and Media as well as member of the Board for a Family-Friendly University
  • Member of the Lower Saxony Examination Office for Lectureship
  • Member of the joint Ethics Commission of the Ludwigs Maximilians University Munich and the Hanover University of Music, Drama and Media

Publications

in preparation/in press

Möhring, W. & Schlütz, D. (in preparation). Interview methods, quantitative. In J. Matthes, R. Potter & C. S. Davis (Eds.), International encyclopedia of communication research methods. Wiley.

Möhring, W. & Schlütz, D. (in preparation). Interviews, standardized. In Y. Y. Kim (Ed.), International encyclopedia of intercultural communication. Wiley.

Schlütz, D. (in preparation). Cognitive interview. In J. Matthes, R. Potter & C. S. Davis (Eds.), International encyclopedia of communication research methods. Wiley.

Schlütz, D. (in preparation). Reactivity. In J. Matthes, R. Potter & C. S. Davis (Eds.), International Encyclopedia of Communication Research Methods. Wiley.

2017

Emde-Lachmund, K., Schabram, N. & Schlütz, D. (2017). Geteilte Aufmerksamkeit und Erinnerungsleistung: Ein Experiment zur Verarbeitung von Audioinhalten in Multitasking-Situationen [Divided attention and memory performance: An experiment on the processing of audio contents in multitasking situations]. Medien & Kommunikationswissenschaft, 65(1), 28-44.

Possler, D., Klimmt, C., Schlütz, D. & Walkenbach, J. (2017). A mature kind of fun? Exploring silver gamers‘ motivation to play casual games – Results from a large-scale online survey. In J. Zhou & G. Salvendy (Eds.), Human aspects of IT for the aged population. Applications, services and contexts: Third International Conference, ITAP 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II (pp. 280-296). Springer: Wiesbaden.

Schlütz, D., Emde-Lachmund, K., Schneider, B. & Glanzner, B. (2017). Transnational media representations and cultural convergence – An empirical study of cultural deterritorialization. Communications. The European Journal of Communication Research, 42(1), 47-66. doi:10.1515/commun-2017-0005

2016

Czichon, M. & Schlütz, D. (2016). Die fiktionale TV-Serie als kommunikationswissenschaftlicher Forschungsgegenstand – Bestandsaufnahme und Zukunftsperspektiven [The fictional TV series as object of communication research – Stocktaking and future perspectives]. In Czichon, M., Wünsch, C. & Dohle, M. (Eds.), Rezeption und Wirkung fiktionaler Medieninhalte [Reception and impact of fictional media contents](pp. 13-37). Baden-Baden: Nomos.

Emde, K., Klimmt, C. & Schlütz, D. M. (2016). Does storytelling help adolescents to process the news? A comparison of narrative news and the inverted pyramid. Journalism Studies, 17 (5), 608-627.

Link, E., Schlütz, D., Auge, H., Gramlich, B., Meseke, J., Owsianski, S.-A., ... Wolf, A.-L. (2016). Kann man Alzheimer mit Humor nehmen? Eine Untersuchung der Reaktionen von Angehörigen von Alzheimer-Betroffenen auf den Kinofilm ‚Honig im Kopf‘ [Is it possible to have a sense of humour about Alzheimer? A study on the reactions of relatives of Alzheimer patients on the movie ‚Honig im Kopf‘]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 183-195). Baden-Baden: Nomos.

Link, E., Schlütz, D. M. & Brauer, S. (2016). Opportunities and challenges of entertainment-education: Learning about Parkinson’s disease via The Michael J. Fox Show. Communication & Medicine, 13(2), 203-214. https://doi.org/10.1558/cam.28981

Schlütz, D. M. (2016). Contemporary quality TV: The entertainment experience of complex serial narratives. Annals of the International Communication Association, 40 (1), 95-124. doi:10.1080/23808985.2015.11735257

Schlütz, D. (2016). Quality-TV als Unterhaltungsphänomen: Entwicklung, Charakteristika, Nutzung und Rezeption von Fernsehserien wie The Sopranos, The Wire oder Breaking Bad [Quality TV as entertainment phenomenon: Development, characteristics, usage and reception of TV series such as The Sopranos, The Wire or Breaking Bad]. Wiesbaden: Springer.
Available http://link.springer.com/book/10.1007/978-3-658-11436-7

Schlütz, D., Emde-Lachmund, K., Schneider, B. & Glanzner, B. (2017). Transnational media representations and cultural convergence – An empirical study of cultural deterritorialization. Communications. The European Journal of Communication Research, 42(1), 47-66. doi:10.1515/commun-2017-0005

Schlütz, D., Krietsch, C. & Schomaker, L. (2016). Native Advertising oder Schleichwerbung?: Eine experimentelle Studie zur Wahrnehmung und Wirkung von Advertorials [Native advertising or surreptitious advertising? An experimental study examining the perception and impact of advertorials]. In G. Zurstiege & D. Schlütz (Eds.), Sozialität und Werbung [Sociality and advertising] (pp. 83-95). Cologne: von Halem.

Schlütz, D., Lindner, D. Scheunert, L. (2016). Parasoziale Beziehungen im Web 2.0 – Blogs und Facebook-Fanpages als Beziehungsstifter und Marketinginstrumente [Parasocial relationships in the Web 2.0 – Blogs and Facebook fan pages as relationship builders and marketing instruments]. In G. Zurstiege & D. Schlütz (Eds.), Sozialität und Werbung [Sociality and advertising] (pp. 147-171). Cologne: von Halem.

Schlütz, D. & Möhring, W. (2016). Kommunikationswissenschaftliche Forschungsethik – Sonntagsworte, Selbstzweck, Notwendigkeit? [Research ethics for communication science – Sermon, end in itself, necessity?]. Medien & Kommunikationswissenschaft, 64 (4), 483-496.

Zurstiege, G. & Schlütz, D. (Eds.). (2016). Sozialität und Werbung [Sociality and advertising]. Cologne: von Halem.

2015

Möhring, W. & Schlütz, D. (2015). Keyword: Interview, standardized. In W. Donsbach (Ed.), The concise encyclopedia of communication (pp. 303-304). Malden, MA: Blackwell.

Naab, T. K. & Schlütz, D. (2015). Nutzung von Werbung: Selektion und Vermeidung persuasiver Inhalte [Usage of advertisement: Selection and avoidance of persuasive contents]. In G. Siegert, W. Wirth, P. Weber & J. Lischka (Ed.), Handbuch Werbeforschung [Handbook Advertising Research] (pp. 223-242). Wiesbaden: VS. Available http://www.springer.com/de/book/9783531174266

Schlütz, D. (2015). „From Flow to Files“: Serielles Qualitätsfernsehen unter den Bedingungen kultureller Konvergenz [„From Flow to Files“: Serial quality TV under the conditions of cultural convergence]. Medien Journal, 39 (3), 5-15.

Schlütz, D. (2015). Klassische Methoden der Werbewirkungsforschung [Classical methods of advertising impact research]. In G. Siegert, W. Wirth, P. Weber & J. Lischka (Ed.), Handbuch Werbeforschung [Handbook Advertising Research] (pp. 547-572). Wiesbaden: VS. Available http://www.springer.com/de/book/9783531174266

Schlütz, D. & Möhring, W. (2015). Keyword: Interview, qualitative. In W. Donsbach (Ed.), The concise encyclopedia of communication (pp. 301-302). Malden, MA: Blackwell.

2014

Link, E., Scherer, H. & Schlütz, D. (2014). Unsicherheit behandeln: Kommunikation über Therapieentscheidungen in Onlineforen [Treating insecurity. Communication on therapy decisions in online forums]. In E. Baumann, M. R. Hastall, C. Rossmann & A. Sowka (Eds.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft [Health communication as a research field of cmass ommunication and media sciences] (pp. 209-223). Baden-Baden: Nomos.

Schlütz, D. & Schneider, B. (2014). Does cultural capital compensate for cultural discount? Why German students prefer US-American TV series. In V. Marinescu, S. Branea & B. Mitu (Eds.), Critical reflections on audience and narrativity: New connections, new perspectives (pp. 7-26). Stuttgart: ibidem.

Schlütz, D., Drabner, K. & Scherer, H. (2014). 50 Jahre Kinder in der Werbung – Eine Inhaltsanalyse der Darstellung von Mädchen und Jungen in Anzeigen der Brigitte [50 years of advertising with children - A content analysis of the presentation of girls and boys in advertisments in the women's journal Brigitte]. In C. Schwender, D. Schlütz & G. Zurstiege (Eds.), Werbung im sozialen Wandel [The social change of advertising] (pp. 18-33). Cologne: von Halem.

Schlütz, D., Meseke, J. & Vortmann, K. (2014). Das Berufsfeld Werbung im Wandel der Zeit – Eine Stellenanzeigenanalyse der w&v von 1994 bis 2012 [The professional field of advertising in the course of time - An analysis of employment ads in the journal w&v, 1994-2012]. In C. Schwender, D. Schlütz & G. Zurstiege (Eds.), Werbung im sozialen Wandel [The social change of advertising] (pp. 54-65). Cologne: von Halem. 

Schlütz, D., Schneider, B. & Zehrfeld, M. (2014). America's favorite serial killer: Enjoyment of the TV serial 'Dexter'. In V. Marinescu, S. Branea & B. Mitu (Eds.), Contemporary television series: Narrative structures and audience perception (pp. 115-132). Newcastle upon Tyne: Cambridge Scholars Publishing.

Schwender, C., Schlütz, D. & Zurstiege, G. (Eds.). (2014). Werbung im sozialen Wandel [The social change of advertising]. Cologne: von Halem. 

2013

Jöckel, S., Blake, C. & Schlütz, D. (2013). The influence of age rating label salience on perception and evaluation of media. An eye tracking study. Journal of Media Psychology, 25 (2), 83-94.

Möhring, W. & Schlütz, D. (Eds.). (2013). Handbuch standardisierte Erhebungsmethoden in der Kommunikationswissenschaft [Handbook of standardized survey methods in mass communication]. Wiesbaden: Springer VS.

Möhring, W. & Schlütz, D. (2013). Kann man Umfragen glauben? [Are surveys to be believed?]. In Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (Ed.), 50 Jahre DGPuK – 50 Fragen und Antworten [50 years German Society of Mass Communication – 50 questions and answers] (pp. 30-31). Eichstätt and Hamburg: DGPuK.

Möhring, W. & Schlütz, D. (2013). Standardisierte Befragung: Grundprinzipien, Einsatz und Anwendung [Standardized survey: Basic principles, usage and application]. In W. Möhring & D. Schlütz (Eds.), Handbuch standardisierte Erhebungsmethoden in der Kommunikationswissenschaft [Handbook of standardized survey methods in mass communication] (pp. 183-200). Wiesbaden: Springer VS.

Möhring, W. & Schlütz, D. (2013). Standardisierte Befragung: Messmethodik und Designs in der Medienwirkungsforschung [Standardized surveys: Methodology of measurement and designs in media effects research]. In W. Schweiger & A. Fahr (Eds.), Handbuch Medienwirkungsforschung [Handbook of media effects research] (pp. 564-579). Wiesbaden: VS-Verlag.

Naab, T. K. & Schlütz, D., Möhring, W. & Matthes, J. (2013). Standardisierung und Flexibilisierung in der Kommunikationswissenschaft: Ein notwendiger Diskurs [Standardization and flexibilization in mass communication: A necessary discourse]. In T. K. Naab, D. Schlütz, W. Möhring & J. Matthes (Eds.), Standardisierung und Flexibilisierung als Herausforderungen der kommunikations- und publizistikwissenschaftlichen Forschung (Bd. 9 Methoden und Forschungslogik der Kommunikationswissenschaft) [Standardization and flexibilization as a challenge in mass communication and journalism research (Vol. 9 Methods and research logic in mass communication)] (pp. 9-17). Cologne: von Halem.

Naab, T. K., Schlütz, D., Möhring, W. & Matthes, J. (Eds.). (2013). Probleme der Standardisierung und Flexibilisierung – Forschungsprozesse in der Kommunikations- und Publizistikwissenschaft (Bd. 9 Methoden und Forschungslogik der Kommunikationswissenschaft) [Problems of standardization and flexibilization - Research processes in mass communication (Vol. 9 Methods and research logic in mass communication)]. Cologne: von Halem.

Schlütz, D. (2013). Was ist eine gute Fernsehserie? [What is a good TV series?]. In Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (Ed.), 50 Jahre DGPuK – 50 Fragen und Antworten [50 years German Society of Mass Communication – 50 questions and answers] (pp. 92-93). Eichstätt and Hamburg: DGPuK.

Schlütz, D. & Möhring, W. (2013). Standardisierte Erhebungsverfahren in der Kommunikationswissenschaft: Einführung und forschungsethische Grundlagen [Standardized survey methods in mass communication: Introduction and basic aspects of research ethics]. In W. Möhring & D. Schlütz (Eds.), Handbuch standardisierte Erhebungsmethoden in der Kommunikationswissenschaft [Handbook of standardized survey methods in mass communication] (pp. 9-19). Wiesbaden: Springer VS.

Schlütz, D. & Zurstiege, G. (2013). Wie wirkt Werbung? [How does advertising affect the audience?]. In Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (Ed.), 50 Jahre DGPuK – 50 Fragen und Antworten [50 years German Society of Mass Communication – 50 questions and answers] (pp. 50-51). Eichstätt and Hamburg: DGPuK.

Schlütz, D., Stock, Y., Walkenbach, J. & Zehrfeld, M. (2013). Mein Freund, der Serienkiller: Fan-Beziehungen zum Hauptcharakter der FernsehsSerie Dexter [My friend, the serial killer: Parasocial relationships with the protagonist of the television series Dexter]. In S. Eichner, L. Mikos & R.Winter (Eds.), Transnationale Serienkultur: Theorie, Ästhetik, Narration und Rezeption neuer Fernsehserien [Transnational series culture: Theory, aesthetics, narration and reception of new TV series] (pp. 367-380). Wiesbaden: VS Verlag für Sozialwissenschaften.

Schlütz, D., Blake, C., Charrier, D., Dyszy, A., Emde, K., Hirt, F., Keldenich, F., Link, E. & Sponer, J. (2013). Werbung in Bildschirmspielen: Eine Eye-Tracking-Studie zur Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising [Advertising in video games: An eye-tracking study on the role of brand awareness and advertising intensity for perceiving and memorizing in-game advertising]. In T. Schierl & J. Tropp (Eds.), Wert und Werte der Marketing-Kommunikation [Quality and values of marketing communication] (pp. 281-298). Cologne: von Halem.

2012

Blake, C., Schlütz, D. & Herbst, B. (2012). Die Wahrnehmung von Online-Werbung: Eine Eye-Tracking-Studie [The perception of online advertising: An eye-tracking study]. In K. Lobinger & H. Haas (Eds.), Qualitäten der Werbung - Qualitäten der Werbeforschung [Qualities of advertising - Qualities of advertising research] (pp. 265-282). Cologne: von Halem.

Scherer, H., Schlütz, D., Schmid-Petri, H. & Trommershausen, A. (2012). Marken im Web 2.0: Theoretische Einordnung und empirische Erkenntnisse zur Markenkommunikation im Web 2.0 aus kommunikationswissenschaftlicher Sicht [Brands in Web 2.0: Theoretical classification and empirical knowledge on brand communication in Web 2.0. A mass communication perspective]. Cologne: von Halem.

Schlütz, D. (2012). Der Prozess grenzüberschreitender Medienwirkungen: Das Susceptibility to Imported Media (SIM)-Modell am Beispiel US-amerikanischer Fernsehserien [The process of transnational media effects: The Susceptibility to Imported Media (SIM) Model using the example of US-American television series]. In H. Wessler & S. Averbeck-Lietz (Eds.), Grenzüberschreitende Medienkommunikation [Transnational media communication] (Special Issue No. 2 of Medien & Kommunikationswissenschaft, pp. 183-202). Baden-Baden: Nomos.

Schlütz, D. & Hartmann, L. (2012). Geminderter Nutzen: Reaktanz bei Facebook [Reduced value: Reactance at Facebook]. In H. Scherer, D. Schlütz, H. Schmid-Petri & A. Trommershausen (Eds.), Marken im Web 2.0: Theoretische Einordnung und empirische Erkenntnisse zur Markenkommunikation im Web 2.0 aus kommunikationswissenschaftlicher Sicht [Brands in Web 2.0: Theoretical classification and empirical knowledge on brand communication in Web 2.0. A mass communication perspective] (pp. 183-197). Colonge: von Halem.

Schlütz, D. & Zurstiege, G. (2012). Warum die Kommunikations- und Medienwissenschaft Werbeforschung braucht: Ziele der Ad-hoc-Gruppe Werbekommunikation der DGPuK [Why communication and media science need advertising research: Aims of the Ad Hoc Group Advertising Research of the German Society of Mass Communication]. In H. Haas & K. Lobinger (Eds.), Qualitäten der Werbung - Qualitäten der Werbeforschung [Qualities of advertising - Qualities of advertising research] (pp. 18-20). Cologne: von Halem.

Schlütz, D., Bartel, H. & Klimmt, C. (2012). Bezahlen per klick: Mit Micro-Payment-Modellen für Online-Beiträge sammelt die taz bei ihren Lesern Geld [Paying by klick: The newspaper taz collects money for online articles from its readers via micro-payment models]. Message – Internationale Zeitschrift für Journalismus, (3), 36-37.

Schlütz, D., Scherer, H., Schmid-Petri, H. & Trommershausen, A. (2012). Markenkommunikation 2.0 [Brand communication 2.0]. In H. Scherer, D. Schlütz, H. Schmid-Petri & A. Trommershausen (Eds.), Marken im Web 2.0: Theoretische Einordnung und empirische Erkenntnisse zur Markenkommunikation im Web 2.0 aus kommunikationswissenschaftlicher Sicht [Brands in Web 2.0: Theoretical classification and empirical knowledge on brand communication in Web 2.0. A mass communication perspective] (pp. 13-57). Cologne: von Halem.

Trommershausen, A., Scherer, H., Schlütz, D. & Schmid-Petri, H. (2012). Nutzen hoch drei [Value to the third]. In: H. Scherer, D. Schlütz, H. Schmid-Petri & A. Trommershausen (Eds.), Marken im Web 2.0: Theoretische Einordnung und empirische Erkenntnisse zur Markenkommunikation im Web 2.0 aus kommunikationswissenschaftlicher Sicht [Brands in Web 2.0: Theoretical classification and empirical knowledge on brand communication in Web 2.0. A mass communication perspective] (pp. 198-206). Cologne: von Halem.

2010

Möhring, W. & Schlütz, D. (2010). Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung [Surveys in media and communication sciences. A practical introduction] (2nd, revised ed.). Wiesbaden: VS-Verlag.

Schlütz, D., Stock, Y., Walkenbach, J. & Zehrfeld, M. (2010). Mein Freund, der Serienkiller: Zuschauerbeziehung zum Hauptcharakter der TV-Serie Dexter [My friend, the serial killer: Parasocial relationships between viewers and the main character of the TV series Dexter]. tv diskurs, 14 (4), 73-77.

2008

Möhring, W. & Schlütz, D. (2008). Keyword: Interview. In W. Donsbach (Ed.), The international encyclopedia of communication (Vol. VI, pp. 2504-2509). Malden, MA: Blackwell.

Möhring, W. & Schlütz, D. (2008). Keyword: Interview, Qualitative. In W. Donsbach (Ed.), The international encyclopedia of communication (Vol. VI, pp. 2513-2517). Malden, MA: Blackwell.

Möhring, W. & Schlütz, D. (2008). Keyword: Interview, Standardized. In W. Donsbach (Ed.), The international encyclopedia of communication (Vol. VI, pp. 2517-2520). Malden, MA: Blackwell.

2007

Harden, L. & Schlütz, D. (2007). Begrenzte Marktchancen: Das Potenzial einer neuen entwicklungspolitischen Zeitschrift [Limited market chances: The potential for a new magazine concerning development policy]. eins Entwicklungspolitik, 5, 6.

Harden, L. & Schlütz, D. (2007). Journal Global. Bewertung und Lesepotenzial einer neuen entwicklungspolitischen Zeitschrift [Journal global. Evaluation and reading potential for a new magazine concerning development policy]. eins Entwicklungspolitik, 19-20, 44-47.

2006

Harden, L. & Schlütz, D. (2006). TV in der internen Kommunikation: Eine empirische Studie [TV in internal communication: An empirical study]. In T. Mickeleit & B. Ziesche (Eds.), Corporate TV: Die Zukunft des Unternehmensfernsehens [Corporate TV: The future of business company television] (pp. 67-83). Berlin: Helios.

Harden, L. & Schlütz, D. (2006). Unternehmens-TV: Teuer oder Trend? [Business company television: Expensive or trendy?] pressesprecher, 2, 39-41.

2005

Scherer, H., Baumann, E. & Schlütz, D. (2005). Wenn zwei das Gleiche fernsehen, tun sie noch lange nicht dasselbe. Eine Analyse von Rezeptionsmodalitäten am Beispiel der Nutzung von Krankenhausserien durch Krankenhauspersonal [Even though two people watch the same thing on TV, it doesn't mean they do it in the same way. An analysis of reception modalities exemplified by hospital staff's use of hospital series]. In V. Gehrau, H. Bilandzic & J. Woelke (Eds.), Rezeptionsstrategien und Rezeptionsmodalitäten [Reception strategies and reception modalities] (pp. 219-234). Munich: Reinhard Fischer.

2004

Baumann, E., Scherer, H. & Schlütz, D. (2004). "Der Arzt, dem die Frauen vertrauen". Mitarbeiterbefragung: Krankenhausserien und Realität ["The doctor women have trust in". Survey among staff members: TV hospital series and reality]. Impuls. Die Zeitung für MitarbeiterInnen im Klinikum Hannover, 23, 20-22.

Rössler, P., Scherer, H. & Schlütz D. (Eds.). (2004). Nutzung von Medienspielen - Spiele der Mediennutzer [The use of media games - the games of media users]. Munich: Reinhard Fischer.

Scherer H. & Schlütz, D. (2004). Das neue Medien-Menü: Fernsehen und WWW als funktionale Alternativen [The new media menu: TV and WWW as functional alternatives]. Publizistik, 49, 6-24.

Scherer, H., Schlütz, D. & Rössler, P. (2004). Medienspiele als Forschungsfeld [Media games as a field of research]. In P. Rössler, H. Scherer & D. Schlütz (Eds.), Nutzung von Medienspielen – Spiele der Mediennutzer [The use of media games - the games of media users] (pp. 9-39). Munich: Reinhard Fischer.

2003

Möhring, W. & Schlütz, D. (2003). Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung [Surveys in media and communication sciences. A practical introduction]. Wiesbaden: Westdeutscher Verlag.

Scherer, H. & Schlütz, D. (2003). Das inszenierte Medienereignis: Die verschiedenen Wirklichkeiten der Vorausscheidung zum Eurovision Song Contest in Hannover 2001 [The directed media event: The different realities of the preliminary decision of the Eurovision Song Contest in Hannover 2001]. Cologne: Herbert von Halem Verlag.

Scherer, H., Schlütz, D. & Baumann, E. (2003). Berichterstattenswerte Berichte: Die medial erschaffene Wirklichkeit [Newsworthy reports: Reality created by the media]. In H. Scherer & D. Schlütz (Eds.) Das inszenierte Medienereignis: Die verschiedenen Wirklichkeiten der Vorausscheidung zum Eurovision Song Contest in Hannover 2001 [The directed media event: The different realities of the preliminary decision of the Eurovision Song Contest in Hannover 2001]. Cologne: von Halem.

Schlütz, D. (2003). Frauen und Medien [Women and the media]. In K. Beyer & A. Kreuziger-Herr (Eds.), Musik, Frau, Sprache. Interdisziplinäre Frauen- und Genderforschung an der Hochschule für Musik und Theater Hannover [Music, woman, language. Interdisciplinary research on women and gender] (pp. 87-105). Herbolzheim: Centaurus Verlag.

2002

Scherer, H. & Schlütz, D. (2002). Gratifikation à la minute: Die zeitnahe Erfassung von Gratifikationen [Gratification à la minute: The situational approach to gratifications]. In P. Rössler, S. Kubisch & V. Gehrau (Eds.), Empirische Perspektiven der Rezeptionsforschung [Empirical perspectives on reception research] (pp. 133-151). Munich: Reinhard Fischer

Schlütz, D. (2002). Bildschirmspiele und ihre Faszination: Zuwendungsmotive, Gratifikationen und Erleben interaktiver Medienangebote [Video and computer games and their fascination: User motives, gratifications and the experience of interactive media offerings]. Munich: Reinhard Fischer.

2001

Schlütz, D. & Scherer, H. (2001). Der Einsatz der 'Experience Sampling Method' in der Medienwissenschaft [Using the 'Experience Sampling Method' in media research]. Zeitschrift für Medienpsychologie, 13(N.F.1), (3), 146-149.

2000

Schlütz, D. (2000). [Review of] Julia Spanier: Werbewirkungsforschung und Mediaentscheidung: Förderung des Informationstransfers zwischen Wissenschaft und Praxis [Advertising effects research and media decision: Supporting the information transfer between science and practice]. Medien & Kommunikationswissenschaft, 48, 585-587.

Schlütz, D. (2000). PC im Kinderzimmer? [PCs in the children's room?]. Kinder 2000. Jahresheft des deutschen Kinderschutzbundes, 87-90.

Papers

2017

Possler, D., Klimmt, C., Schlütz, D. & Walkenbach, J. (2017, July). A mature kind of fun? Exploring silver gamers' motivation to play casual games – Results from a large- scale online survey. Paper presented at the 3rd International Conference on Human Aspects of IT for the Aged Population, ITAP 2017, held as part of HCI International 2017, July 12-14, 2017, Vancouver, Canada.

Buchwald, J. M., Baumann, E. & Schlütz, D. M. (2017, May). Collaborations between health and media professionals in television entertainment productions in Germany. Paper presented at the Preconference „Innovations in Narrative-Based Intervention Design, Development, and Evaluation“ at the 67th Annual Conference of the International Communication Association, May 25, San Diego, USA.

Emde-Lachmund, K. & Schlütz, D. (2017, May). Learning from the news? Examining motivational predictors of news exposure and news knowledge in adolescence. Paper presented at the 67th Annual Conference of the International Communication Association, May 25, San Diego, USA.

Link, E., Baumann, E., Schlütz, D. M., Heine, K. & John, S. (2017, May). The challenges of labeling entertainment education Messages. Paper presented at the Preconference „Innovations in Narrative-Based Intervention Design, Development, and Evaluation“ at the 67th Annual Conference of the International Communication Association, May 25, San Diego, USA.

Possler, D., Schlütz, D., & Golombek, L. (2017, May). “Is he talking to me?” How breaking the fourth wall influences enjoyment. Paper presented at the 67th Annual Conference of the International Communication Association, May 25, San Diego, USA.

Schlütz, D., Possler, D., Eckhardt, A., Heuer, M., & Schwarze, H. (2017, May). Disengage to enjoy: Investigating the state-trait distinction of moral disengagement. Paper presented at the 67th Annual Conference of the International Communication Association, May 25, San Diego, USA.

Emde-Lachmund, K., Schabram, N. & Schlütz, D. (2017, January). Das Radio als Begleitmedium? Ein Experiment zur Verarbeitung von Audioinhalten in Multitasking-Situationen [The radio as accompanying medium? An experiment on the processing of audio contents in multitasking situations]. Paper presented at the Annual Conference of the Expert Group Reception Research, January 26-28, 2017, Erfurt.

Possler, D., Schlütz, D., Eckhardt, A., Heuer, M. & Schwarze, H. (2017, January). Moral Disengagement als Moderator und Mediator im Rezeptionsprozess [Moral Disengagement as moderator and mediator in the reception process]. Paper presented at the Annual Conference of the Expert Group Reception Research, January 26-28, 2017, Erfurt.

2016

Karnowski, V., Naab, T. K. & Schlütz, D. (2016, September). Measuring media use: Comparing retrospective survey measures and mobile experience sampling measures. Paper presented at the Annual Conference of the Expert Group Methods, September 21-23, 2016, Amsterdam, The Netherlands.

Schlütz, D., Scherer, H., Emde, K., & Wedemeyer, J. (2016, June). Quality TV and social distinction: An experiment on how quality TV series distinguish their users. Paper presented at the 66th Annual Conference of the International Communication Association, June 8-13, 2016, Fukuoka, Japan.

Schlütz, D. (2016, June). Neues Fernsehen: Streaming, Binge-Watching, Social TV & Co [The new Television: Streaming, binge watching, social TV, & Co.]. Inaugural lecture within the habilitation procedure, June 6, 2016, Hanover.

Drabner, K., Schlütz, D. & Scherer, H. (2016, January). Du, ich und dein Smartphone: Ein Experiment zur Untersuchung der Effekte von Smartphone-Crosstalk [You, me and your smartphone: An experimental study on the effects of smartphone crosstalk]. Paper presented at the Annual Conference of the Expert Group Reception Research, January 28-30, 2016, Amsterdam, The Netherlands.

2015

Werner, J., Scherer, H. & Schlütz, D. (2015, November). Musik und Bilder des Konsums: Praxis und Potentiale des Product Placements in Musikvideos [Music and images of consumption: Practice and potentials of product placement in music videos]. Paper presented at the 2nd Annual Conference of the Expert Group Advertising Communication, November 26-27, 2015, Hanover.

Link, E., Schlütz, D. et al. (2015, November). Kann man Alzheimer mit Humor nehmen? Eine  Untersuchung von Bewertung und Wirkung des Kinofilmes ‚Honig im Kopf‘ durch bzw. auf Angehörige von Alzheimerpatienten [Can you have a sense of humour about Alzheimer? A study on the evaluation of and the effects on families of Alzheimer patients with regard to the movie ‚Honig im Kopf]. Paper presented at the 3rd Annual Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Schlütz, D. & Czichon, M. (2015, October). From Flow to Files: Streaming, Binge-Watching, Social-TV und Audience Engagement als neue Nutzungsformen seriellen Fernsehens [From flow to files: Streaming, binge watching, social TV and audience engagement as new forms of use of serial television watching]. Paper presented at Series Camp - International Festival for Series and Television Culture, October 16-18, 2015 Munich.

Schlütz, D. (2015, July). Forschungsethik als Notwendigkeit in der Kommunikationswissenschaft. [Research ethics as a necessity in communication science]. Paper presented within the oral habilitation performance, July 7, 2015, Hannover.

Link, E., Schlütz, D. & Brauer, S. (2015, June). Opportunities and challenges of entertainment-education: Understanding and evaluating Parkinson’s disease via the Michael J. Fox Show. Paper presented at the 13th International Conference on Communication, Medicine, and Ethics (COMET), June 25-27, 2015, Hongkong.

Emde, K., Klimmt, C. & Schlütz, D. (2015, May). Beyond sociodemographics: Explaining adolescents’ news exposure from a social cognitive perspective. Paper presented at the 65th Annual Conference of the International Communication Association, May 21-26, 2015, San Juan, Puerto Rico.

Döveling, K., Sommer, D., Schlütz, D., Möhring, W., Podschuweit, N., Geise, S. & Rössing, T. (2015, May). Ethische Herausforderungen der Kommunikationswissenschaftlichen Forschung – Anwendungsfelder, Anwendungsrelevanz und Perspektiven [Ethical Challenges of research in communication sciences – Application fields, application relevance, and perspectives]. Paper presented at the 60th Annual Conference of the German Society of Mass Communication, May 13-15, 2015, Darmstadt.

Link, E., Scherer, H. & Schlütz, D. (2015, May). Online-Kommunikation als Mehrwert: Wie Frauen und Männer Krebsforen als Therapiebegleiter nutzen [Online communication as added value: How women and men use cancer forums as therapy accompaniment]. Paper presented at the 60th Annual Conference of the German Society of Mass Communication, May 13-15, 2015, Darmstadt.

2014

Schlütz, D., Krietsch, C. & Schomaker, L. (2014, November). Native Advertising oder Schleichwerbung? Eine experimentelle Studie zu Wahrnehmung und Wirkung von Advertorials. [Native advertising or camouflaged adverdising? An experimental study on the perception and the impact of advertorials]. Paper presented at the 1st Annual Conference of the Expert Group Advertising Communication, November 21-22, 2014, Mainz.

Schlütz, D.,  Lindner, D. &  Scheunert, L. (2014, November). Parasoziale Beziehungen im Web 2.0 – Fanpages und Blogs als Beziehungsstifter und Marketinginstrumente. [Parasocial relationships on Web 2.0 - How fan pages and blogs bring about relationships and function as marketing instruments]. Paper presented at the 1st Annual Conference of the Expert Group Advertising Communication, November 21-22, 2014, Mainz.

Gusmag, J., Schlütz, D. & Scherer, H. (2014, November). I think I'm definitely a Carrie at heart: SATC, Girls and identity formation. Paper presented at the 5th Annual Conference of the European Communication Research and Education Association (ECREA), November 12-15, 2014, Lisabon, Portugal.

Elson, M., Schlütz, D. & Ivory J. (2014, June). Verfahrensnützlichkeit und -gerechtigkeit bei peer reviews: Eine Analyse von Erfahrungsberichten auf JournalReviewer.org [Process utility and process equity regarding peer reviews: An analysis of experience reports on JournalReviewer.org]. Paper presented at the 9th Annual Conference of the Society of University Research on "Taboos at the University", June 25-27, 2014.

Schlütz, D., Fritzen, B. & Fisse, T. (2014, June). Sexualisierte Gewalt an der Hochschule: Genderspezifische Einstellungen und Meinungen [Sexualized Violence at the University: Gender-specific attitudes and opinions]. Paper presented at the 9th Annual Conference of the Society of University Research on "Taboos at the University", June 25-27, 2014.

Emde, K., Schlütz, D. & Klimmt, C. (2014, May). Does storytelling help adolescents to process the news? Comparing narrative news and inverted pyramid. Paper presented at the 64th Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, WA, USA. (Top Paper Journalism Studies Division)

Jöckel, S., Früh, H. H. & Schlütz, D. (2014, May). Crime scenes in your neighborhood. Explaining German television audiences’ preferences by cultural proximity in crime series. Paper presented at the 64th Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, WA, USA.

Schlütz, D. (2014, May). Dexter - Our favorite serial killer. Paper presented at the lecture series 'Serial Success – Season 2' of the German-American Institute Saarbrücken, May 15, 2014, Saarbrücken.

Emde, K., Schlütz, D. & Klimmt, C. (2014, January). Verstehen statt Vergessen? Ein Experiment zur Vermittlungsleistung narrativer Nachrichten in jugendlichen Zielgruppen [Understanding instead of forgetting? An experiment on the communication effeciency of narrative news in adolescent target groups]. Paper presented at the Annual Conference of the Expert Group Reception Research, January 23-25, 2014, Hannover.

2013

Schlütz, D., Drabner, K. & Scherer, H. (2013, November). 50 Jahre Kinder in der Werbung: Eine Inhaltsanalyse der Darstellung von Mädchen und Jungen in Anzeigen der Brigitte [50 years children in advertising: A content analysis of the presentation of girls and boys in advertisements in the woman's journal Brigitte]. Paper presented at the Annual Conference of the Ad Hoc Group Advertising Communication, November 28-30, 2013, Berlin.

Schlütz, D., Klimmt, C. & Terek, D. (2013, November). Hauptsache lustig: Der Einfluss von (schwarzem) Humor und Markenfit auf die Weiterleitungsbereitschaft von viraler Werbung [As long as it's funny: The influence of (black) humour and brand fit on the willingness to forward viral advertising]. Paper presented at the Annual Conference of the Ad Hoc Group Advertising Communication, November 28-30, 2013, Berlin.

Schlütz, D., Meseke, J. & Vortmann, K. (2013, November). Das Berufsfeld Werbung im Wandel der Zeit: Eine Stellenzeigenanalyse der w&v von 1994 bis 2012 [The professional field of advertising in the course of time: An Analysis of employment ads of the journal w&v from 1994-2012]. Paper presented at the Annual Conference of the Ad Hoc Group Advertising Communication, November 28-30, 2013, Berlin. 

Link, E., Scherer, H. & Schlütz, D. (2013, November). Emanzipation von der Krankheit: Foren als Kompass der Therapieentscheidung [Emancipation from illness: Forums as a compass for therapy decisions]. Paper presented at the Annual Conference of the Ad Hoc Group Health Communication, November 21-23, 2013, Hanover.

Schlütz, D. (2013, October). Die Wirkung von Werbung aus wissenschaftlicher Perspektive [The effect of advertising from a scientific perspective]. Impulse lecture at the 3rd Conference 'Advertising and Society: The Image of Women in Advertising' of the German Advertising Council], October 16, 2013, Berlin.

Schlütz, D., Mohr, F. & Klimmt, C. (2013, June). The smartphone as daily hassle: Exploring communication workers‘ stress experience and coping strategies. Paper presented at the 63rd Annual Conference of the International Communication Association, June 17-21, London, UK.

Scherer, H., Schlütz, D. & Tiemeyer, N. (2013, May). Macht oder Coolness? Der Einfluss von Partizipations- und Selbstdarstellungsmotiven auf politische Facebook-Aktivitäten [Power or coolness? The influence of participation motives and self-expression motives on political facebook activities]. Paper presented at the 58th Annual Conference of the German Society of Mass Communication, May 8-10, 2013, Mainz.

2012

Schlütz, D. (2012, November). Innovative Werbung: Von Interaktion zu Gamification [Innovative advertising: From interaction to gamification]. Paper presented at the Annual Conference of the Ad Hoc Group Advertising Communication, November 21-23, 2012, Würzburg.

Schlütz, D., Klimmt, C. & Culemann, I. (2012, November). „iNews“: Zeitungs-Apps als innovatives Geschäftsmodell im Urteil der User [„iNews“: Newspaper apps as an innovative business model evaluated by users]. Paper presented at the Annual Conference of the Expert Group Media Economy of the German Society of Mass Communication, November 8-10, 2012, Dortmund.

Dyszy, A., Schlütz, D. & Schneider, B. (2012, October). Being German in the virtual World War II. Paper presented at the Games-Pre-Conference of the 4th Conference of the European Communication Research and Education Association (ECREA), October 24-27, 2012, Istanbul.

Emde, K., Charrier, D., Dyszy, A., Link, E. & Schlütz, D. (2012, October). Youths and news: A qualitative study in young people's news habits. Paper presented at the Games-Pre-Conference of the 4th Conference of the European Communication Research and Education Association (ECREA), October 24-27, 2012, Istanbul.

Schlütz, D., Schneider, B. & Zehrfeld, M. (2012, October). Moral judgment and entertainment: Enjoyment of the TV series 'Dexter'. Paper presented at the Games-Pre-Conference of the 4th Conference of the European Communication Research and Education Association (ECREA), October 24-27, 2012, Istanbul.

Schlütz, D. (2012, July). Spielend werben – In-Game Advertising, Advergames und Casual Games als interaktive Kommunikationsangebote [Easy advertising in games - In-game advertising, advergames and casual games as interactive offers of communication]. Paper presented at the Lecture Series at the University of Tübingen 'New Advertising: How Seduction Works in the Digital Age', July 19, 2012, Tübingen.

Blake, C. & Schlütz, D. (2012, May). Applying the limited capacity model of motivated mediated message processing (LC4MP) to online advertising: An eye tracking study. Paper and poster presentation at the 62nd Annual Conference of the International Communication Association, May 24-28, 2012, Phoenix, Arizona, USA.

Glanzner, B., Schlütz, D. & Schneider, B. (2012, May). The self-reinforcing process of cultural deterritorialization: Intercultural capital, transnational media representations and cultural vicinity: An empirical study. Paper presented at the 62nd Annual Conference of the International Communication Association, May 24-28, 2012, Phoenix, Arizona, USA.

Bartel, H., Schlütz, D. & Klimmt, C. (2012, May). "taz zahl ich" - Eine empirische Exploration von Social Payments als innovatives Finanzierungsmodell für (urbanen) Journalismus ["I'm paying for taz" - An empirical exploration of social payments as an innovative financing model for (urban) journalism]. Paper presented at the 57th Annual Meeting of the German Society of Mass Communication, May 16-18, 2012, Berlin.

2011

Jöckel, S., Blake, C. & Schlütz, D. (2011, May). Seeing what you should not see: Evaluating the new age rating labels of audio-visual media in Germany using eye-tracking technology. Poster presentation at the 61st Conference of the International Communication Association, May 26-30, 2011, Boston, Massachusetts, USA.

Schlütz, D., Schneider, B. & Stipp, H. (2011, Mai). Cultural proximity from an audience point of view. Why German students prefer US-American TV-series. Paper presented at the 61st Conference of the International Communication Association, May 26-30, 2011, Boston, Massachusetts, USA. (Top Paper)

Blake, C., Schlütz, D., Charrier, D.,  Dyszy, A., Emde, K., Hirt, F., Keldenich, F., Link, E., Sponer, J.,  Heiden, C. (2011, October). Die Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising: Eine Eye-Tracking-Studie [The role of brand awareness and intensity of advertising for the perception and the memory of In-Game Advertising: An eye-tracking study]. Paper presented at the 6th Workshop of the Ad Hoc Group Communication in Advertising of the German Society of Mass Communication, October 27-29, 2011, Pforzheim.

2010

Hartmann, L., Scherer, H. & Schlütz, D. (2010, October). Qualität von Werbemaßnahmen in Online-Communities: Eine Entscheidung der Rezipienten [The quality of advertising measures in online communities: A decision of the recipients]. Paper presented at the 5th Workshop of the Research Group Advertisting, October 1-2, 2010, Vienna.

Schlütz, D., Blake, C. & Herbst, B. (2010, October). Die Wahrnehmung von Online-Werbung – Eine Eye-Tracking-Studie [The perception of online advertising - An eye tracking study]. Paper presented at the 5th Workshop of the Research Group Advertisting, October 1-2, 2010, Vienna.

Niemann, J., Scherer, H. & Schlütz, D. (2010, May). PROFILierungssüchtig? Der Einfluss von Persönlichkeitsmerkmalen auf das Impression-Management von Jugendlichen im Social-Web [Addicted to PROFILisation? The influence of personality characteristics on the impression management of adolescents on the social web]. Paper presented at the 55th Annual Conference of the German Society of Mass Communication "Media Innovations. How Media Developments Change Communication in a Society", May 12-14, 2010, Ilmenau.

Schlütz, D., Stock, Y., Walkenbach, J. & Zehrfeld, M. (2010, January). Getting attached to a serial killer:  Audience relations to the main character of TV-show ‘Dexter’. Paper presented at the In
ternational Conference Contemporary Serial Culture: Quality TV Series in a New Media Environment, January 14-16, 2010, Potsdam-Babelsberg.

2008

Schlütz, D. (2008, May). Wenn Zahlen Beine kriegen: Empirische Ergebnisse und ihre Kommunikation [When numbers get legs: Empirical results and their communication]. Paper presented at the 42th Annual Conference of the Project Group Public Relations, May 5-7, 2008, Lutherstadt Wittenberg.

2005

Scherer, H., Schlütz, D. & Arnold, A.-K. (2005, May). Media's creating reality: Construction as a social process. Paper presented at the 55th Annual Conference of the International Communication Association (ICA), May 28, 2005, New York.

2004

Scherer, H. & Schlütz, D. (2004, May). Immediate gratification: The close capture of gratifications. Paper presented at the 54th Annual Conference of the International Communication Association (ICA), May 27-31, 2004, New Orleans.

Baumann, E., Scherer, H. & Schlütz, D. (2004, January). Wenn zwei das Gleiche fernsehen, tun sie noch lange nicht dasselbe. Eine Analyse von Rezeptionsmodalitäten am Beispiel der Nutzung von Krankenhausserien durch das Krankenhauspersonal [Even though two people watch the same thing on TV, it doesn't mean they do it in the same way. An analysis of reception modalities exemplified by hospital staff's use of hospital series]. Conference of the German Society of Mass Communication's Expert Group "Reception Research", January 23 and 24, 2004, Salzburg.

2003

Baumann, E., Scherer, H., Schlütz, D. & Vesper, S. (2003, October). Kollision zweier Welten: Krankenhausserien aus Sicht des medizinischen Personals [Collision of two worlds: Hospital TV series from the perspective of the medical staff]. Paper presented at the Conference "Network Health Communication", October 25, 2003.

Baumann, E., Scherer, H., Schlütz, D. & von der Kall, Nils (2003, September). Offenheit statt dogmatischer Beschränktheit: Über die Integration quantitativer und qualitativer Methoden in der Kommunikationsforschung [Openess instead of dogmatic narrowness - On the integration of quantitative and qualitative methods in communication research]. Paper presented at the Conference of the German Society of Mass Communication's Expert Group "Methods", September 25-27, Münster.

2002

Möhring, W. & Schlütz, D. (2002, September). Soziale Erwünschtheit und Mediennutzung: Einflüsse in einem standardisierten Interview [Social desirability and media use: Influences in a standardized interview]. Paper presented at the German Society of Mass Communication's Expert Group "Methods", September, 26-28, 2002, Mainz.

Schlütz, D. & Trepte, S. (2002, September). Die Operationalisierung des uses-and-gratifications-Ansatzes in standardisierten Befragungen [The operationalization of the uses and gratifications approach in standardized surveys]. Paper presented at the German Society of Mass Communication's Expert Group "Methods", September, 26-28, 2002, Mainz.

Scherer, H. & Schlütz, D. (2002, January). Spiele der Mediennutzer – Nutzer der Medienspiele [The Use of Media Games - Games of Media Users]. Conception and Organization of the Conference of the German Society of Mass Communication's Expert Group "Reception Research", January 25-26, 2002, Hannover.

2001

Schlütz, D. (2001, November). Frauen und Medien [Women and the media]. Paper presented at the lecture series "Gender Studies" at the Hanover University of Music and Drama, November 21, 2001, Hannover.

Schramm, H. & Schlütz, D. (2001, July). Parasocial interactions with film characters in interactive TV-drama. Paper presented at the IGEL Conference, July 31, 2001, Toronto.

Schlütz, D. & Scherer, H. (2001, January). Gratifikation à la Minute: Die zeitnahe Erfassung von Gratifikationen [Gratification à la minute: The situational approach to gratifications]. Paper presented at the German Society of Mass Communication's Expert Group "Reception Research", January 26-27, 2001, Berlin.

 

Contact

Dr. Daniela Schlütz (deputy equal opportunities officer of the Hanover University of Music, Drama and Media)

Telephone: 0511-3100-483

Last modified: 2017-07-31

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