Dr. Doreen Reifegerste

Vitae

  • Born 1979 in Gotha
  • 1998-2003 Master Studies at the Technical University of Dresden, Major: Mass Communication,  Minors: Psychology and Economics
  • Winter term 2000/2001 semester abroad at the University of Leeds, England
  • 2002-2003 Student Assistant at the Institute for Work, Organizational and Social Psychology at the TU Dresden
  • 2005-2013 employee at AOK PLUS as consultant for market research (amongst others)
  • 03/2012 PhD (Postgraduate Studies since 2008) at the University of Erfurt with the thesis: „Applying evolutionary motives for the increase of target-group specific effectiveness of prevention messages“
  • 2012-2014 Lecturess at the University of Applied Sciences Dresden, at the University of Appplied Sciences Erfurt, at the Saxonian Academy of Administration and at the Department of Marketing at TU Dresden
  • 01/2013-12/2013 Research Assistant and Graduate Representative at the Department of Mass Communication, TU Dresden
  • 01/2014-10/2015 Reserach Assistant at the Department of Mass Communication at the Friedrich Schiller University Jena
  • since November 2015 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Health communication (contents, use and effects for various target groups)
  • Evolutionary psychology
  • Visual communikation

Activities

  • Since 2012 member of the editorial office of the Network Media and Health Communication
  • Cooperator of the project „Neuro enhancement in the educational and working world: Societal problems and perspectives of performance-related and cognitive skills“ of the Federal Ministry of Education and Research

Publications

in press

Klenk, S., Reifegerste, D. & Renatus, R. (in press). Gender differences in gratifications from fitness app use and implications for health interventions. Mobile Media & Communication.

Reifegerste, D., Bachl, M. & Baumann, E. (in press). Wer sind die „Surrogate Seeker“? Demografische, motivationale und sozio-kontextuelle Faktoren der Suche nach Gesundheitsinformationen für andere Personen [Who are the „surrogate seekers“? Demographic, motivational and socio-contextual factors of the search for health information for other people]. In C. Lampert & M. Grimm (Eds.), Gesundheitskommunikation als transdisziplinäres Forschungsfeld [Health communication as an interdisciplinary research field]. Baden-Baden: Nomos.

Reifegerste, D. & Baumann, E. (in press). Suche von Gesundheitsinformationen im Internet [The search for health information on the internet]. In J. Pundt & V. Scherenberg (Eds.), Digitale Gesundheitskommunikation – Zwischen Meinungsbildung und Manipulation [Digital health communication – between opinion formation and manipulation]. Bremen: Appollon University Press.  

2017

Baumann, E., Czerwinski, F. & Reifegerste, D. (2017). Gender-specific determinants and patterns of online health information seeking: Results from a representative German health survey. Journal of Medical Internet Research, 19(4), e92. https://doi.org/10.2196/jmir.6668

Baumann, E. & Reifegerste, D. (2017). Gesundheit und Medien [Health and media]. In B. Schorb, A. Hartung & C. Dallmann (Hrsg.), Grundbegriffe Medienpädagogik [Basic concepts of media education] (6th, newly composed ed., pp. 125-129). Munich: kopaed.

Reifegerste, D., Bachl, M. & Baumann, E. (2017). Surrogate health information seeking in Europe: Influence of source type and social network variables. International Journal of Medical Informatics. Advance online publication. https://doi.org/10.1016/j.ijmedinf.2017.04.006

Reifegerste, D. & Link, E. (2017). Gender und Gesundheitskommunikation. Was gibt es Neues? [Gender and health communication. What's new?]. Impu!se für Gesundheitsförderung, (1), 5-6. http://www.gesundheit-nds.de/images/pdfs/impulse/LVG-Zeitschrift-Nr94-Web.pdf

Reifegerste, D. & Rossmann, C. (2017). Promoting physical activity with group pictures. Affiliation-based visual communication for high-risk populations. Health Communication, 32(2), 161-168. doi:10.1080/10410236.2015.1110007

Reifegerste, D., Wasgien, K. & Hagen, L. M. (2017). Online social support for obese adults: Exploring the role of forum activity. International Journal of Medical Informatics. doi:10.1016/j.ijmedinf.2017.02.003

Schwarz, U. & Reifegerste, D. (2017). Humorappelle in der Gesundheitskommunikation. In C. Rossmann & M. R. Hastall (Hrsg.), Handbuch Gesundheitskommunikation. Wiesbaden: Springer Fachmedien.

2016


Kessler, S., Reifegerste, D. & Günther, L. (2016). Die Evidenzkraft von Bildern in der Wissenschaftskommunikation [The power of evidence of images in science communication]. In G. Ruhrmann, H. Kessler & L. Günther (Eds.), Wissenschaftskommunikation zwischen Risiko und (Un)Sicherheit  [Science communication between risk and (in)security] (pp. 171-192). Cologne: Halem Verlag.

Klenk, S., Reifegerste, D. & Renatus, R. (2016). Zielgruppenspezifische Gesundheitskommunikation für Männer – Apps als Praxisoption [Target group specific health communication for men - Apps as a practical option]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 286-297). Baden-Baden: Nomos.

Reifegerste, D. (2016). Soziale Appelle [Social appeals]. In C. Rossmann & M. R. Hastall (Eds.), Handbuch Gesundheitskommunikation [Handbook health communication]. Wiesbaden: Springer.

Reifegerste, D. (2016). Soziale Beziehungen und das Gesundheitsverhalten aus evolutionärer Perspektive [Social relationships and health behavior from an evolutionary perspective]. In C. Henninghausen, B. Lange & F. Schwab (Eds.), Evolution des Sozialen [The evolution of sociality] (pp. 166–176). Lengerich: Pabst science Publishers.

Reifegerste, D. & Hartleib, S. (2016). Hypoglycemia-related information seeking among informal caregivers of type 2 diabetes patients: Implications for health education. Journal of Clinical & Translational Endocrinology, 4, 7–12. doi:10.1016/j.jcte.2016.02.001

Reifegerste, D., Kessler, S. H. & Günther, L. (2016). Bewegt durch Bilder? Der Einfluss von Aufmerksamkeit und Hintergrundmotiv [Moved by images? The influence of attention and background scene]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 131-141). Baden-Baden: Nomos.

Reifegerste, D., Schiller S. & Leu, J. (2016). Krankenkassenkommunikation. In C. Rossmann & M. R. Hastall (Hrsg.), Handbuch Gesundheitskommunikation. Wiesbaden: Springer.

Schäfer, M., Reifegerste, D. & Quiring, O. (2016). Journalisten als Vermittler an der Schnittstelle zwischen Theorie und Praxis: Die mediale Diskussion zu medizinischen und ethischen Aspekten des pharmakologischen Neuroenhancements [Journalists as mediators at the interface between theory and practice: The media discussion on medical and ethical apsects of the pharmacological neuroenhancement]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 42-54). Baden-Baden: Nomos.

2015

Dobrick, F. & Reifegerste, D. (2015). Das Framing von Eigenverantwortung in der deutschen Gesundheitsberichterstattung [The framing of self-responsibility in the German news coverage on health]. In M. Schäfer, O. Quiring, C. Rossmann, M. Hastall & E. Baumann (Eds.), Gesundheitskommunikation im Spannungsfeld medialer und gesellschaftlicher Wandlungsprozesse [Health communication between the poles of media and societal change processes] (pp. 39-48). Baden-Baden: Nomos

Mummer, L., Wagner, J., Reifegerste, D. & Degen, M. (2015). Panikmache oder autonome Rezipienten. Müssen Lebensmittelskandale zwangsläufig zu Verunsicherung führen? [Panic-mongering or autonomous recipients. Do food scandals implicitly lead to insecurity?]. In M. Schäfer, O. Quiring, C. Rossmann, M. Hastall & E. Baumann (Eds.), Gesundheitskommunikation im Spannungsfeld medialer und gesellschaftlicher Wandlungsprozesse [Health communication between the poles of media and societal change processes] (pp. 223-234). Baden-Baden: Nomos.

Reifegerste, D. (2015). Challenges of implementing an electronic receipt of health insurance payments. In S. Gurtner, K. Soyez (Eds.), Challenges in health care management (pp. 347-353). Wiesbaden: Springer Gabler.

Reifegerste, D. (2015). Kommunikation und Zielgruppenansprache – Wie gelingen sie in den Lebenswelten junger Familien? [Communication and addressing target-groups - How do both succeed in the lifeworlds of young families?]. prävention. Zeitschrift für Gesundheitsförderung, 38(4), 106-109.

Reifegerste, D. (2015). Präventionsbotschaften für Jugendliche [Prevention messages for adolescents]. Suchtmagazin, 41(2), 30-33.

Reifegerste, D. (2015). Spaß und Spiel in der Gesundheitsvermittlung [Fun and games in health communication]. Impu!se für Gesundheitsförderung, 4, 14-15.

Reifegerste, D. & Hastall, M. R. (2015). Ethische Dimensionen und Dilemmata in der Gesundheitskommunikation [Ethical dimensions and dilemmata in health communication]. In M. Schäfer, O. Quiring, C. Rossmann, M. Hastall & E. Baumann (Eds.), Gesundheitskommunikation im Spannungsfeld medialer und gesellschaftlicher Wandlungsprozesse [Health communication between the poles of media and societal change processes] (pp. 25-38). Baden-Baden: Nomos.

Reifegerste, D. & Rossmann, C. (2015). Gemeinsam aktiver? Der Einfluss von Gruppenbildern auf die körperliche Aktivität [More active together? The influence of group pictures on physical activity]. In M. Schäfer, O. Quiring, C. Rossmann, M. Hastall & E. Baumann (Eds.), Gesundheitskommunikation im Spannungsfeld medialer und gesellschaftlicher Wandlungsprozesse [Health communication between the poles of media and societal change processes] (pp. 179-188). Baden-Baden: Nomos.

Reifegerste, D., Schumacher, M.-B., Hoffmann, S., Schwarz, U. & Hagen, L. M. (2015). The influence of message framing on intentions to support healthy settings: An experimental study in preschool and the workplace. International Journal of Communication and Health, 6, 1-10.

2014

Reifegerste, D. (2014). Gesundheitskommunikation für schwer erreichbare Zielgruppen [Health communication for difficult-to-reach target groups]. In K. Hurrelmann & E. Baumann (Hrsg.), Handbuch Gesundheitskommunikation [Handbook health communication] (pp. 170-181). Bern: Verlag Hans Huber.

Reifegerste, D. & Hastall, M. R. (2014). Qualitätssicherung in der Gesundheitskommunikation: Anregungen aus Debatten in Nachbarfächern [Quality management in health communication: Suggestions from debates in neigboring disciplines]. In E. Baumann, M. R. Hastall, C. Rossmann & A. Sowka (Eds.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft [Health communication as a research field in communication and media sciences] (pp. 37-47). Baden-Baden: Nomos.

Reifegerste, D., F. Oelschlägel & M. Schumacher (2014). „Copy Factories“ im Gesundheitsjournalismus? Medienresonanzanalyse einer Krankenkasse [„Copy factories“ in health journalism? A media resonance analysis of a health insurance company]. In V. Lilienthal, D. Reineck & T. Schnedler (Eds.), Qualität im Gesundheitsjournalismus [Quality in health journalism] (pp. 159-172). Wiesbaden: Springer VS.

Reifegerste, D., Schwarz, U. & M.-B. Schumacher (2014). Angewandtes Motivationsmanagement. Studienheft der Apollon Hochschule für Gesundheitswirtschaft [Applied motivation management. Study notebook of the Apollon University of Health Economy].

Reifegerste, D. & Rössler, P. (2014). Soziale Appelle in der Gesundheitskommunikation: Motivkategorien als Grundlage für die theoretische Integration und die Systematisierung empirischer Befunde [Social appeals in health communication: Motive categories as a basis for theoretical integration and systematization of empirical results]. Medien & Kommunikationswissenschaft, 37(4), 606-634.

Reifegerste, D., Schumacher, M.-B., Hoffmann, S., Schwarz, U. & Hagen, L. M. (2014). Framing von Gesundheitskommunikation in Settingansätzen [Framing of health communication in setting approaches]. In E. Baumann, M. R. Hastall, C. Rossmann & A. Sowka (Eds.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft In E. Baumann, M. R. Hastall, C. Rossmann & A. Sowka (Eds.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft [Health communication as a research field in communication and media sciences] (pp. 119-134). Baden-Baden: Nomos.

2013

Reifegerste, D. (2013). Gesundheit ist das Wichtigste. Oder nicht? Die Bedeutung sozialer Motive für die Kampagnenplanung [Health is the main thing. Or is it? The significance of social motives for the planning of campaigns]. In C. Rossmann & M. Hastall (Eds.), Mediale Gesundheitskommunikation [Health communication in the media] (pp. 183-200). Baden-Baden: Nomos.

2012

Reifegerste, D. (2012). Gestaltung von jugendspezifischen Präventionsappellen [Designing prevention appeals for adolescents]. In S. Hoffmann, R. Mai & U. Schwarz (Eds.), Angewandtes Gesundheitsmarketing [Applied health marketing] (pp. 301-310). Wiesbaden: Springer Gabler.

Reifegerste, D. (2012). Zielgruppenspezifische Präventionsbotschaften. Implikationen evolutionärer Motive jugendlichen Risikoverhaltens [Target-group specific prevention messages. Implications of evolutionary motives of adolescent risk behavior]. Baden-Baden: Nomos.

Reifegerste, D., Schwarz, U. & Niemand, T. (2012). Werbeappelle und Werbetechniken im Gesundheitsmarketing [Advertising appeals and advertising techniques in health marketing]. In S. Hoffmann, R. Mai & U. Schwarz (Eds.), Angewandtes Gesundheitsmarketing [Applied health marketing] (pp. 259-268). Wiesbaden: Springer Gabler.

Reifegerste, D., Seitz, K. & Theis, A. (2012). Eventmarketing in der Gesundheitsprävention für Kinder [Event marketing in health prevention for children]. In S. Hoffmann, R. Mai & U. Schwarz (Eds.), Angewandtes Gesundheitsmarketing [Applied health marketing] (pp. 397-401). Wiesbaden: Springer Gabler.

2010

Reifegerste, D. (2010). Fallbeispiele als Instrument in Präventionskampagnen [Example cases as an instrument in prevention campaigns]. In S. Hoffmann & S. Müller (Eds.), Gesundheitsmarketing: Gesundheitspsychologie und Prävention [Health marketing: Health psychology and prevention] (pp. 215-226). Göttingen: Huber.

Reifegerste, D. & Oppat, B. (2010). "TigerKids - Kindergarten aktiv": Ein Settingprojekt der AOK PLUS in Kindertageseinrichtungen ["TigerKids - Active kindergarten": A setting project of the health insurance AOK PLUS in kindergartens]. In S. Hoffmann & S. Müller (Eds.), Gesundheitsmarketing: Gesundheitspsychologie und Prävention [Health marketing: Health psychology and prevention] (pp. 293-302). Göttingen: Huber.

Papers

2017

Reifegerste, D. & Link, E. (2017, May). „I repeatedly discussed that with my wife": Medical decision making among arthritis patients and their significant others. Paper presented at the Annual Conference of the International Communication Association (ICA), May 25-29, 2017, San Diego, USA.

Bernt, K., Freytag, A., Vortmann, K., Reifegerste, D. & Baumann, E. (2017, April). Learning from the news? Examining motivational predictors of news exposure and news knowledge in adolescence. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.

Bernt, K., Freytag, A., Vortmann, K., Reifegerste, D. & Baumann, E. (2017, April). Let’s move together! Using theory-based messages to promote family support for diabetes patients’ physical activity. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.

Reifegerste, D. & Bachl, M. (2017, April). Information (not only) for the patient. Uses and gratifications of surrogate health information seeking. Poster presented at the D.C. Health Communication Conference (DCHC), April 27-29, 2017, Fairfax, USA.

Reifegerste, D., Link, E. & Eberlein, E. (2017, April). Is patient-centered communication enough? Health professionals’ attitudes towards family involvement in depression treatment. Poster presented at the D.C. Health Communication Conference (DCHC), April 27-29, 2017, Fairfax, USA.

Reifegerste, D. & Link, E. (2017, March). Dyade, Triade oder gleich das ganze Netz? – Methodische Herausforderungen bei der Untersuchung von Vernetzungsphänomenen in der Gesundheitskommunikation [Dyad, triad or the whole net straight away? – Methodical challenges upon studying networking phenomena in health communication]. Paper presented at the 62nd Annual Conference of the German Society of Mass Communication, March 30 to April 1, 2017, Düsseldorf.

Reifegerste, D. (2017, March). Kommunikation mit Angehörigen in der klinischen Versorgung
– Potenziale für die Qualität [Communication with relatives in medical care – Potentials for quality]. Paper presented at the 10th Hospital Spokesman Day, March 9, 2017, Münster.

2016

Reifegerste, D. (2016, November). Ethische Herausforderungen in der digitalen Gesundheitskommunikation [Ethical challenges in digital health communication]. Paper presented at the 8th Apollon Symposion of Health Economy „Digital Health Communication“, November 25, 2016, Bremen.

Eberlein, E. & Reifegerste, D. (2016, November). Triadische Kommunikation im Kontext medizinischer und psychotherapeutischer Behandlung: Die Rolle der Angehörigen von Depressionspatienten [Triadic communication in the context of medical and psychotherapeutic treatment: The role of the relatives of depression patients]. Poster presentation at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Flesch, J., Reifegerste, D. & Ruhrmann, G. (2016, November). Medizin meets (and beats) Soziologie. Das Framing von Depressionserkrankungen in der deutschen Gesundheitsberichterstattung [Medicine meets (and beats) sociology. The framing of depression disorders in the German news coverage on health]. Poster presentation at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Link, E. & Reifegerste, D. (2016, November). „Mit meiner Frau habe ich immer wieder gesprochen.“ Die Rolle der Angehörigen in medizinischen Entscheidungsprozessen ["I talked to my wife over and over again." The role of relatives in the process of medical decision making]. Paper presented at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Mörgenthaler, R., Blech, S., Dechant, P. & Reifegerste, D. (2016, November). Die transdisziplinäre Modellierung der Online-Informationssuche zur Gesundheit nahestehender Personen [The transdisciplinary modelling of online information seeking regarding health of closely related persons]. Poster presentation at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Reifegerste, D., Bachl, M. & Baumann, E. (2016, November). Wer sind die „Surrogate Seeker“? Demografische, motivationale und sozio-kontextuelle Faktoren der Suche nach Gesundheitsinformationen für andere Personen [Who are the „surrogate seekers“? Demographic, motivational and socio-contextual factors of the search for health information for others]. Paper presented at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Mummer, L., Rossmann, C. & Reifegerste, D. (2016, November). Hauptsache Bio – oder doch nicht? Zielgruppenspezifische Effekte von grüner Werbung [Most important: organic – or is it? Target group specific effects of green advertising]. Paper presented at the 3rd Annual Conference of the Expert Group Advertising Communication of the German Society of Mass Communication, November 16-18, 2016, Münster.

Reifegerste, D. (2016, November). Genderspezifische Aspekte der Kommunikation von Angehörigen in der Gesundheitsversorgung [Gender specific aspects of communication of relatives in health care]. Paper presented at the Lecture Series „Gender in Research and Teaching“, November 15, 2016, Hannover.

Reifegerste, D., Bachl, M. & Baumann, E. (2016, November). The relationship between cultural individualism and online health information seeking in 27 European countries. Paper presented at the European Communication Conference (ECREA), November 9-12, 2016, Prague, Czech Republic.

Reifegerste, D. (2016, October). Kommunikationsstrategien zur Stärkung der Gesundheitskompetenz [Communication strategies on the improvement of health literacy]. Paper presented at the Expert Working Group Health, October 5, 2016, Bonn.

Fischer, J. & Reifegerste, D. (2016, September). Körper und Kondome. Sexualität und Krankheit in HIV/Aids-Präventionsplakaten in Deutschland und Südamerika [Body and condoms. Sexuality and disease on HIV/Aids prevention posters in Germany and South America]. Poster presentation at the Conference Body Images, Body Practices, September 28-30, 2016, Hamburg.

Reifegerste, D., Bachl, M. & Baumann, E. (2016, July). Surrogate health information seeking as social support. Paper presented at the COMET, Communication, Medicine and ethics conferecence, July 4-6, 2016, Aalborg, Denmark.

Reifegerste, D. & Wasgien, K. (2016, June). The more active the better. The benefits of forum activity in online social support groups for obese adults. Paper presented at the Annual Conference of the International Communication Association (ICA), June 9-13, 2016, Fukuoka, Japan.

Klenk, S., Reifegerste, D. & Renatus, R. (2016, June). Targeting men with mHealth: Genderspecific health interventions with fitness apps. Paper presented at the Preconference of the Annual Conference of the International Communication Association (ICA), June 8, 2016, Fukuoka, Japan.

Reifegerste, D. & Baumann, E. (2016, April). „Was-hat-er.de“. Gesundheitsinformationen im Internet für andere suchen [„Was-hat-er.de“. Seeking health information for other on the Internet]. Paper presented at the Practice Forum Health Communication of the Institute of Media and Communication, April 27, 2016, Dresden.

Baumann, E., Czerwinski, F. & Reifegerste, D. (2016, April). Determinants of health information seeking and sharing online in Germany with special regard to gender differences. Paper presented at the Kentucky Conference on Health Communication, April 14-16, 2016, Lexington, Kentucky, USA.

2015

Reifegerste, D. (2015, December). Versorgungskommunikation in DMP-Programmen [Health care communication in DMP programs]. Paper presented at the Federal Association of Local Helath Insurance Funds and at the KomPartVerlag, Dezember 2, 2015, Berlin.

Reifegerste, D., Rossmann, C., Kessler, S. & Günther, L. (2015, November). Prävention mit Bildern. Die Anwendung gesundheitspsychologischer Theorien in der visuellen Kommunikation [Prevention with images. Applying health psychological theories in visual communication]. Paper presented at the Conference of the Expert Group Visual Communication, November 19-21, 2015, Erfurt.

Klenk, S., Reifegerste, D., Renatus, R. & Hagen, L. M. (2015, November). Zielgruppenspezifische Gesundheitskommunikation für Männer. Apps als Praxisoption? [Target-group specific health communication for men. Apps as an option in practice?]. Paper presented at the 3rd Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Reifegerste, D., Kessler, S. & Günther, L. (2015, November). Bewegt durch Bilder? Der Einfluss von Aufmerksamkeit und Hintergrundmotiv [Moved by images? The influence of attention and backgroud motive]. Paper presented at the 3rd Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Schäfer, M., Reifegerste, D. & Quiring, O. (2015, November). Journalisten als Vermittler an der Schnittstelle zwischen Theorie und Praxis: Die mediale Diskussion zu medizinischen und ethischen Aspekten des pharmakologischen Neuroenhancements [Journalists as mediators at the interface between theory and practice: The media discussion on medical and ethical aspects of the pharmacological neuro-enhancement]. Paper presented at the 3rd Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Reifegerste, D. & Schäfer, M. (2015, October). Medienhype Hirndoping? Journalistische Berichterstattung über Neuroenhancement und die Rolle der Ethik [Media Hype brain doping? Journalistic news coverage on neuroenhancement and the role of ethics]. Paper presented at the Discourse Symposion „Neuro-Enhancement in the Education and Working World“, October 30, 2015, Darmstadt.

Quiring, O., Schäfer, M. & Reifegerste, D. (2015, July). On the way to the optimised brain? Media reporting on pharmacological cognitive enhancement. Paper presented at the Annual Conference of the International Association for Media and Communication Research IAMCR, July 12-16, 2015, Montreal, Canada.

Reifegerste, D. & Dobrick, F. (2015, June). A question of interpretation: Attribution of responsibility in the German health system. Paper presented at the 68th Conference of WAPOR, June 16-19, 2015, Bueonos Aires, Argentinia.

Rossmann, C. & Reifegerste, D. (2015, March). More active together. Wie Bindungsmotive in Gesundheitskampagnen die körperliche Aktivität unterstützen [More active together. How relationship motives in health campaigns foster physical activity]. Paper presented at the MVE Conference, March 17-19, 2015, Würzburg.

Reifegerste, D. & T Hennighausen, C. (2015, March). Priming procedures in online experiments. Poster presentation at the 57th Conference of Experimentally Working Psychologists, March 8-10, 2015, Hildesheim.

Kessler, S., Reifegerste, D. & Günther, L. (2015, January). Die Evidenzkraft von Bildern in der Wissenschaftskommunikation [The power of evidence of images in science communication]. Paper presented at the 3rd Conference of the Ad Hoc Group Science Communication, January 29-31, 2015, Jena.

2014

Reifegerste, D. & Rossmann, C. (2014, November). Gemeinsam aktiver? Der Einfluss von Gruppenbildern auf die körperliche Aktivität [More active together? The influence of group images on physical activity]. Paper presented at the 2nd Conference of the Ad Hoc Group Health Communication, November 20-22, 2014, Mainz.

Reifegerste, D. & Hastall, M. R. (2014, November). Ethische Dimensionen und Dilemmata in der Gesundheitskommunikation [Ethical dimensions and dilemmata in health communication]. Paper presented at the 2nd Conference of the Ad Hoc Group Health Communication, November 20-22, 2014, Mainz.

Dobrick, F., Reifegerste, D. & Scheufele, D. (2014, November). Eine Frage der Auslegung. Der Begriff „Eigenverantwortung“ in der deutschen Gesundheitsberichterstattung [A question of interpretation. The term „self-responsibility“ in the German news coverage on health]. Paper presented at the 2nd Conference of the Ad Hoc Group Health Communication, November 20-22, 2014, Mainz.

Mummer, L., Wagner, J., Reifegerste, D., Donsbach, W. & Degen, M. (2014, November). Panikmache oder autonome Rezipienten. Müssen Lebensmittelskandale zwangsläufig zu Verunsicherung führen? [Panic-mongering or autonomous recipients. Do food scandals implicitly lead to insecurity?]. Paper presented at the 2nd Conference of the Ad Hoc Group Health Communication, November 20-22, 2014, Mainz.

Reifegerste, D. (2014, November). Kommunikation und Zielgruppenansprache – Wie gelingen sie in den Lebenswelten junger Familien? [Communication and addressing the target group – How can both be successful in the lifeworld of young families?]. Paper presented at the Conference Prevention of Children's Accidents in Practice – Communicating Messages of Security Vividly and Effectively, November 19, 2014, Berlin.

Reifegerste, D. & Rössler, P. (2014, November). Partnerwahl, Gruppennormen, Fürsorge – Soziale Appelle in Präventionskampagnen [Choice of partner, group norms, welfare – Social appeal in prevention campaigns]. Paper presented at the Network Day GENIA Health Research – Erfurt Network for Interdisciplinary Exchange, November 7, 2014, Erfurt.

Reifegerste, D. & Hartleib, S. (2014, October). Health literacy of family and caregivers: Gesundheitskompetenz bei Angehörigen von Diabetes-Patienten über Hypoglykämien und adäquate Hilfemaßnahmen [Health literacy of family and caregivers: Health literacy of diabetes patients’ relatives concerning hypoglycemia and adequate rescue actions]. Poster presentation at the International Symposium: „Health Literacy: Strengthening User Literacy and Self-Management in Case of Chronical Illness“, October 30-31, 2014, Bielefeld.

Reifegerste, D. (2014, May). Healthy choices. Picture sort studies and the analysis of health communication messages. Paper presented at the Annual Conference of the International Communication Association (ICA), May 22-26, 2014, Seattle, USA.

Reifegerste, D. (2014, March). Healthy motives. Evolutionäre Motive als Basis der Bildmotivselektion in Präventionskampagnen [Healthy motives. Evolutionary motives as a basis of image selection in prevention campaigns]. Paper presented at the MVE Conference, March 26-28, 2014, Wuppertal.

Reifegerste, D. & Hastall, M. (2014, February). Great power, great responsibility? Ethical challenges and dilemmas of effective health communication. Paper presented at the Conference Medical Power and Ethics. Media and Media Convergence, February 12-14, 2014, Mainz.

2013

Reifegerste, D. & Hastell, M. (2013, November). Qualitätssicherung in der Gesundheitskommunikation: Anregungen aus Debatten in Nachbardisziplinen [Quality management in health communication: Suggestions from debates in neighboring disciplines]. Paper presented at the Conference of the Ad Hoc Group Health Communication: „Health Communication as a Research Field in Communication and Media Sciences“, November 21-23, 2013, Hanover.

Reifegerste, D., Schumacher, M.-B., Hoffmann, S., Schwarz, U. & Hagen, L. (2013, November). Framing von Gesundheitskommunikation in Settingansätzen [Framing of health communication in setting approaches]. Paper presented at the Conference of the Ad Hoc Group Health Communication: „Health Communication as a Research Field in Communication and Media Sciences“, November 21-23, 2013, Hanover.

Reifegerste, D. (2013, September). The need to look back: Evolutionary media psychology for communication campaigns. Poster presentation at the Conference of the Expert Group Media Psychology, September 5, 2013, Würzburg.

Reifegerste, D. (2013, June). How evolutionary theory improves health (communication). Paper presented at the ICA Preconference Communication Science: „Evolution, Biology and Brains“, June 16, 2013, London, Great Britain.

Reifegerste, D. (2013, March). Wie man mit Evolutionspsychologie Gesundheit-(skommunikation) verbessern kann [How to improve health (communication) by evolutional psychology]. Paper presented at the MVE Conference, March 16-18, 2013, Nuremberg.

2012

Reifegerste, D. (2012, March). Das Funktionalmodell für Präventionsbotschaften: Gesundheitskommunikation gegen jugendliches Risikoverhalten [The functional model for prevention messages: Health communication vs. adolescent risk behavior]. Paper presented at the Conference of the Network Media and Health Communication on „Health Communication in the Media: Medical Fings, Developments and Challenges of an Interdisciplinary Research Field“, March 21-23, 2012, Munich.

 

Contact

Dr. Doreen Reifegerste
Telephone: 0511-3100-448 (by appointment only)

Last modified: 2017-07-31

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