• Vitae
• Major teaching and research interests
• Activities
• Publications
• Papers

• 1988 born in Buchen (Odenwald)
• 2007-2013  studies of Media Management at the Department of Journalism and Communication Research, Hanover
• 2009-2012 Student Assistant for public relations at the Department of Journalism and Communication Research
• 2009 internship in the field of communication consulting and marketing at the DZ Bank AG, Frankfurt
• 2009 internship in the field of communication consulting at aserto GmbH & Co.KG
• 2009-2012 Project Employee at aserto GmbH & Co.KG
• 2012 studies abroad at the Helsinki Metropolia University of Applied Sciences
• 2012-2013 Junior Project Leader at aserto GmbH & Co.KG
• Since May 2013 Research Assistant at the Department of Journalism and Communication Research

• Health communication
• Political communication
• Methods of empirical social research
• Organizational communication

• Member of the Alumni organization KommunikationsKultur e.V. (KKeV)

2023

Schrimpff, C., Link., E., Fisse, T., Baumann, E. & Klimmt, C. (2023). Communication matters when it comes to adverse events: Associations of adverse events during implant treatment with patients’ communication quality and trust assessments. Patient education and counseling, 107675. doi.org/10.1016/j.pec.2023.107675

2022

Bachl, M. & Link, E. (2022). Vaccine-related discussions in online communities for parents. A quantitative overview, 2012-2019. SCM Studies in Communication and Media, 11(1), 73-97. doi.org/10.5771/2192-4007-2022-1-73

Leuppert, R. & Link, E. (2022). Informationsnormen und ihr Einfluss auf das Informationshandeln im Verlauf der COVID-19 Pandemie: Eine Längsschnittanalyse [Information norms and their influence on information behavior over the course of the COVID-19 pandemic: a longitudinal analysis]. In J. Vogelgesang, N. Ströbele-Benschop, M. Schäfer & D. Reifegerste (Eds.), Gesundheitskommunikation in Zeiten der COVID-19-Pandemie: Beiträge zur Jahrestagung der Fachgruppe Gesundheitskommunikation 2021 [Health communication in times of the COVID-19 pandemic: Contributions to the Annual Meeting of the Division of Health Communication 2021] (pp. 1-15). doi.org/10.21241/ssoar.85318

Link, E. (2022). Avoidance of interpersonal discussions about the COVID-19 vaccination: Applying the Theory of Motivated Information Management. Health Communication, 1–11. Advance online publication. doi.org/10.1080/10410236.2022.2124055

Link, E. (2022). Health information avoidance. In E. Ho, C. Bylund & J. van Weert (Eds.), The international encyclopedia of health communication. Wiley. doi.org/10.1002/9781119678816.iehc0947

Link, E. & Baumann, E. (2022). Explaining cancer information avoidance comparing people with and without cancer experience in the family. Psycho-Oncology, 31(3), 442–449. doi.org/10.1002/pon.5826

Link, E., Baumann, E., Czerwinski, F., Rosset, M. & Suhr, R. (2022). Of seekers and nonseekers: Characteristics of Covid‐19‐related information‐seeking behaviors. World Medical & Health Policy, 14(2), 276-294. doi.org/10.1002/wmh3.509

Link, E., Baumann, E. & Klimmt, C. (2022). Understanding the importance of trust in patients’ coping with uncertainty via health information-seeking behaviors. Communications. Advance online publication. doi.org/10.1515/commun-2021-0117

Link, E., Baumann, E., Kreps, G. L., Czerwinski, F., Rosset, M. & Suhr, R. (2022). Expanding the health information national trends survey research program internationally to examine global health communication trends: Comparing health information seeking behaviors in the U.S. and Germany. Journal of Health Communication, 27(8), 545-554. doi.org/10.1080/10810730.2022.2134522

Link, E., Rosset, M. & Freytag, A. (2022). Patterns of online information seeking and avoidance about SARS-CoV-2 and COVID-19. European Journal of Health Communication, 3(1), 53–75. doi.org/10.47368/ejhc.2022.103

Memenga, P., Posselt, J., Link, E. & Baumann, E. (2022). Kompetent und informierter?! Der Zusammenhang von (digitaler) Gesundheitskompetenz und Gesundheitsinformationshandeln [Competent and more informed?! The connection between (digital) health literacy and health information action]. In J. Vogelgesang, N. Ströbele-Benschop, M. Schäfer & D. Reifegerste (Eds.), Gesundheitskommunikation in Zeiten der COVID-19-Pandemie: Beiträge zur Jahrestagung der Fachgruppe Gesundheitskommunikation 2021 [Health communication in times of the COVID-19 pandemic: Contributions to the Annual Meeting of the Division of Health Communication 2021] (pp. 1-11). doi.org/10.21241/ssoar.84522

Roehse, E.-M., Zillich, A. F., Schlütz, D., Möhring, W. & Link, E. (2023). Eine Projektwebseite als Ort der Wissenschaftskommunikation – Potenziale und Grenzen [A project website as a place for science communication - potentials and limits]. In C. Paganini, M. Prinzing & J. Serong (Eds.), Wissen kommunizieren. Ethische Anforderungen an die Kommunikation zwischen Wissenschaft und Gesellschaft [Communicating knowledge. Ethical requirements for communication between science and society]. (pp. 177–190). Baden-Baden: Nomos.

Tecklenburg, J., Vajen, B., Morlot, S., Anders, P., Memenga, P., Link, E., Baumann, E., Wölffling, S., Schröck, E., Bergmann, A. K. & Schlegelberger, B. (2022). OnkoRiskNET: a multicenter, interdisciplinary, telemedicine-based model to improve care for patients with a genetic tumor risk syndrome. BMC Health Services Research, 22, 805. doi.org/10.1186/s12913-022-08172-2

2021

Czerwinski, F., Link, E., Rosset, M., Baumann, E. & Suhr, R. (2021). Correlates of the perceived quality of patient–provider communication among German adults. European Journal of Public Health, 31(5), 979-984. doi.org/10.1093/eurpub/ckab131

Freytag, A., Link, E. & Baumann, E. (2021). „Selbst schuld!“ – Stigmatisierung von COVID-19-Erkrankten und der Einfluss des individuellen Informationshandelns [„You’re to blame!“ – Stigmatization of COVID-19 sufferers and the influence of individual information behavior]. In F. Sukalla & C. Voigt (Eds.), Risiken und Potenziale in der Gesundheitskommunikation. Beiträge zur Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation 2020 [Risks and potentials in health communication. Contributions to the Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication 2020] (pp. 43-53). doi.org/10.21241/ssoar.74284.

Link, E. (2021). Die problematische Nicht-Nutzung: Eine Charakterisierung der Vermeider*innen und Nicht-Nutzer*innen von Gesundheitsinformationen [Problematic non-use: A characterization of avoiders and non-users of health information]. In F. Sukalla & C. Voigt (Eds.), Risiken und Potenziale in der Gesundheitskommunikation. Beiträge zur Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation 2020 [Risks and potentials in health communication. Contributions to the Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication 2020] (pp. 9-20). doi.org/10.21241/ssoar.74285

Link, E. (2021). Information avoidance during health crises: Predictors of avoiding information about the covid-19 pandemic among German news consumers. Information Processing & Management, 58(6), 102714. doi.org/10.1016/j.ipm.2021.102714

Link, E. (2021). Vertrauen als Zielgröße der PR von Ärzt*innen [Trust as a target parameter of PR by physicians]. In D. Reifegerste (Ed.), PR- und Organisationskommunikation im Gesundheitswesen [PR and organizational communication in healthcare ] (pp. 47-59). Wiesbaden: Springer. doi.org/10.1007/978-3-658-32884-9_4

Link, E. & Baumann, E. (2021). Efficacy assessments as predictors of uncertainty preferences. European Journal of Health Psychology. Advance online publication. doi.org/10.1027/2512-8442/a000092

Link, E., Baumann, E. & Klimmt, C. (2021). Explaining online information seeking behaviors in people with different health statuses: German representative cross-sectional survey. Journal of Medical Internet Research, 23(12), e25963. doi.org/10.2196/25963

Link, E., Baumann, E., Linn, A., Fahr, A., Schulz, P. & Abuzahra, M. E. (2021). Influencing factors of online health information seeking in selected European countries: Analysis of country specifics. European Journal of Health Communication, 2(1), 29-55. doi.org/10.47368/ejhc.2021.002

Link, E., Henke, J. & Möhring, W. (2021). Credibility and enjoyment through data? Effects of statistical information and data visualizations on message credibility and reading experience. Journalism Studies, 1–20. Advance online publication doi.org/10.1080/1461670X.2021.1889398

Link, E., Rosset, M. & Freytag, A. (2021). Typen des interpersonalen und medialen Kommunikations- und Informationshandelns während der Corona-Pandemie [Types of interpersonal and media communication and information behavior during the Corona pandemic]. In F. Sukalla & C. Voigt (Eds.), Risiken und Potenziale in der Gesundheitskommunikation. Beiträge zur Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation 2020 [Risks and potentials in health communication. Contributions to the Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication 2020] (pp. 21-30). doi.org/10.21241/ssoar.74286.

Reifegerste, D. & Link, E. (2021). Public Relations und Organisationskommunikation im Gesundheitswesen [Public relations and organizational communication in healthcare]. In D. Reifegerste (Ed.), PR- und Organisationskommunikation im Gesundheitswesen [PR and organizational communication in healthcare] (pp. 3-15). Wiesbaden: Springer. doi.org/10.1007/978-3-658-32884-9_1

2020

Henke, J., Link, E. & Möhring, W. (2020). Lohnt sich der Aufwand? Die Wirkung interaktiver Grafiken auf die Erinnerung und das Leseerleben von NutzerInnen [Is it worth the effort? The effect of interactive graphics on the memorization and reading experience of users]. medien & zeit, 35(1), 52-59.

Link, E. & Baumann, E. (2020). Nutzung von Gesundheitsinformationen im Internet: personenbezogene und motivationale Einflussfaktoren [The use of health information on the internet: Person-related and motivational influence factors]. Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz, Themenheft Digitalisierung in der Prävention und Gesundheitsförderung [Federal Health Information - Health Research - Health Preservation, Special Issue Digitalization in Prevention and Health Promotion], 63(6), 681-689. doi:10.1007/s00103-020-03144-5

Link, E., Czerwinski, F. & Baumann, E. (2020). Geschlechtersensible Online-Kommunikation über Gesundheitsthemen [Gender-sensitive online communication on health issues]. In B. Miemietz (Ed.), Digitalisierung, Medizin, Geschlecht. Interdisziplinäre Zugänge [Digitalization, medicine, gender. Interdisciplinary approaches] (pp. 111-125). Leverkusen: Publishing House Barbara Budrich.

Link, E., Reifegerste, D., & Klimmt, C. (2020). Family involvement in the context of chronic diseases: The role of social support in treatment decision making for surgical procedures. Journal of Family Research, 32(1), 45-71. doi:10.20377/jfr-160

Link, E., Schmotz, E. & Baumann, E. (2020). Durch Online-Portale ins Wartezimmer? Wie Arztbewertungsportale die Arztwahl beeinflussen [Via web portal into the waiting room? The influence of review sites of doctors on the patients' choice of doctors]. In A. Kalch & A. Wagner (Eds.), Gesundheitskommunikation und Digitalisierung. Zwischen Lifestyle, Prävention und Krankheitsversorgung [Health communication and digitalization. Between lifestyle, prevention and health care] (pp. 73-87). Baden-Baden: Nomos.

Possler, D., Link, E. & Niemann-Lenz, J. (2020). Die Arztwahl online: Identifikation verschiedener Typen von Online-Bewertungen auf Arztbewertungsportalen [The patients' web-based choice of a doctor: Identification of different types of web reviews on review sites of doctors]. In A. Kalch & A. Wagner (Eds.), Gesundheitskommunikation und Digitalisierung. Zwischen Lifestyle, Prävention und Krankheitsversorgung [Health communication and digitalization. Between lifestyle, prevention and health care] (pp. 55-71). Baden-Baden: Nomos.

Prohl, J., Redmer, A. & Link, E. (2020). Informationssuche und -vermeidung als Stellschrauben klimafreundlichen Verhaltens [The search for and avoidance of information as an instrument for climate-friendly behavior]. Impu!se für Gesundheitsförderung, o. Jg. (107), 17.

2019

Fisse, T., Link, E., Schlütz, D. & Reich, S. (2019). Powerfrau und Vorbild? Die Wirkung differenzierter Seriencharaktere auf das Selbstkonzept und die Zukunftsvorstellungen von Rezipientinnen [Power woman and good example? The effect of differentiated serial characters on female recipients' self concept and vision of the future]. Publizistik, 64(4), 427-445. doi: 10.1007/s11616-019-00534-x

Link, E. (2019). Vertrauen und die Suche nach Gesundheitsinformationen: Eine empirische Untersuchung des Informationshandelns von Gesunden und Erkrankten [Trust and the search for health information: An empirical study on the information behavior of healthy and ill persons]. Berlin: Springer Verlag.

Link, E., Haverich, A., Klimmt, C. & Schilling, T. (2019). Zwischen Wollen und Müssen: Motivation und Engagement für die Kommunikation in lebenswissenschaftlichen Forschungsverbünden [Between wanting and being made to: Motivation for and commitment to communication in life science research associations]. M & K Medien & Kommunikationswissenschaft, 67(4), 375-395. doi:10.5771/1615-634X-2019-4-375

Link, E. & Klimmt, C. (2019). Kognitive Verarbeitung von Gesundheitsinformationen [Cognitive processing of health information]. In C. Rossmann & M. Hastall (Eds.), Handbook of health communication - perspectives of mass communication] (pp. 233-243). Berlin: Springer VS. doi:10.1007/978-3-658-10948-6_19-1

2018

Baumann, E., Scherer, H., Link, E., Wiltfang, J., Wenz, H.-J., Koller, M. & Hertrampf, K. (2018). Exploratory research focusing on oral cancer prevention: Challenges of dealing with informational and cognitive barriers. Qualitative Health Research, 1-12. Advance online publication. doi:10.1177/1049732318802263

Link, E. (2018). Vorteile und Herausforderungen von Mixed-Model-Designs am Beispiel einer qualitativen Inhaltsanalyse zum Informationshandeln von Krebspatienten [Advantages and challenges of mixed-model designs using the example of a qualitative content analysis on information behavior of cancer patients]. In A. Scheu (Ed.), Auswertung qualitativer Daten in der Kommunikationswissenschaft [Evaluation of qualitative data in mass communication] (pp. 261-274). Berlin: Springer.

Link, E., Albrecht, M. & Baumann, E. (2018). Formative Evaluation als Grundstein evidenzbasierter Gesundheitskommunikation am Beispiel Kniearthrose [Formative evaluation as a cornerstone of evidence-based health communication using the example of knee arthrosis]. In P. Stehr, D. Heinemeier & C. Rossmann (Eds.), Evidenzbasierte | evidenzinformierte Gesundheitskommunikation [Evidence-based | evidence-informed health communciation] (pp. 155-166). Baden-Baden: Nomos.

Link, E. & Stehr, P. (2018). Evidenzbasierte Gesundheitsinformationen und informierte Patientenentscheidung am Beispiel des Mammographie-Screenings [Evidence-based health information and informed patient decision using the example of mammography screenings]. In P. Stehr, D. Heinemeier & C. Rossmann (Hrsg.), Evidenzbasierte | evidenzinformierte Gesundheitskommunikation [Evidence-based | evidence-informed health communciation] (pp. 167-179). Baden-Baden: Nomos.  

Scheunert, L., Schlütz, D., Link, E. & Emde-Lachmund, K. (2018). Inspiration oder Störung? Ein Experiment zur Wirkung von Influencer-Werbung auf Instagram [Inspiration or nuisance? An experiment on the effects of influencer advertising on Instagram]. In A. Schach & T. Lommatzsch (Eds.), Influencer Relations: Marketing und PR mit digitalen Meinungsführern [Influencer Relations: Marketing and public relations with digital opinion leaders] (pp. 75-88). Wiesbaden: Springer VS.

2017

Eberlein, E., Reifegerste, D. & Link, E. (2017). Triadische Kommunikation in medizinischer und psychotherapeutischer Behandlung am Beispiel der Einbeziehung von Angehörigen von Depressionspatienten [Triadic communication in medical and psychotherapeutical treatment using the example of involving relatives of depression patients]. In C. Lampert & M. Grimm (Eds.), Gesundheitskommunikation als transdisziplinäres Forschungsfeld [Health communication as a transdisciplinary research field] (pp. 237-248). Baden-Baden: Nomos.

Link, E., Baumann, E., Dittrich, A. & Früh, H. (2017). Schlüsselfaktor Vertrauen: Die Bedeutung unterschiedlicher Vertrauensinstanzen für das Informationshandeln in Online-Communities im Kontext der Schwangerschaft [Key factor trust: The significance of different instances of trust for the information behavior in online communities in the context of pregnancy]. In C. Lampert & M. Grimm (Eds.), Gesundheitskommunikation als transdisziplinäres Forschungsfeld [Health communication as a transdisciplinary research field] (pp. 93-108). Baden-Baden: Nomos.

Link, E. & Emde, K. (2017). Discriminant analysis. In J. Matthes, R. Potter & C. S. Davis  (Eds.), International encyclopedia of communication research methods. Malden, MA: Wiley-Blackwell. doi:10.1002/9781118901731.iecrm0070

Link, E., Possler, D. & Möhring, W. (2017). Neue Strategien des Journalismus auf dem Prüfstand: Die Wirkung des Trends Datenjournalismus aus Rezipientensicht [New journalism strategies on trial: The effect of the trend data journalism from the recipients' perspective]. In M. Beiler, & B. Bigl (Eds.), 100 Jahre Kommunikationswissenschaft in Deutschland – vom Spezialfach zur Integrationsdisziplin [100 years of mass communication in Germany – From special discipline to integration discipline] (pp. 271-289). Konstanz: UVK.

Possler, D. & Link, E. (2017). Der Trend Datenjournalismus und seine Bedeutung aus medienethischer Perspektive [The trend of data journalism and its significance from the perspective of media ethics]. In I. Stapf, M. Prinzing & A. Filipovic (Eds.), Gesellschaft ohne Diskurs? Digitaler Wandel und Journalismus aus medienethischer Perspektive [Society without discourse? Digital change and journalism from the perspective of media ethics] (pp. 103-120). Baden-Baden: Nomos. doi:10.5771/9783845279824-103

Reifegerste, D. & Link, E. (2017). Gender und Gesundheitskommunikation. Was gibt es Neues? [Gender and health communication. What's new?]. Impu!se für Gesundheitsförderung, (1), 5-6. http://www.gesundheit-nds.de/images/pdfs/impulse/LVG-Zeitschrift-Nr94-Web.pdf

Scherer, H. & Link, E. (2017). Massenkommunikation über Gesundheit und Krankheit [Mass communication on health and illness]. In C. Rossmann & M. Hastall (Eds.), Handbuch Gesundheitskommunikation – kommunikationswissenschaftliche Perspektiven [Handbook health communication – Perspectives of mass communication]. Berlin: Springer. doi:10.1007/978-3-658-10948-6_12-1

2016

Baumann, E. & Link, E. (2016). Onlinebasierte Gesundheitskommunikation: Nutzung und Austausch von Gesundheitsinformationen über das Internet [Online-based health communication: Use and exchange of health information via internet]. In F. Fischer & A. Krämer (Eds.), eHealth in Deutschland. Anforderungen und Potenziale innovativer Versorgungsstrukturen [eHealth in Germany. Demands and potentials of innovative structures of medical care] (pp. 385-406). Berlin, Heidelberg: Springer. doi: 10.1007/978-3-662-49504-9_21

Klimmt, C., Link, E., Emde, K. & Schneider, B. (2016). Communication as integral element of biomedical implant innovation. BioNanoMaterials (Special Issue „Biofabrication“), 17(1-2), 93-102.

Link, E. (2016). Gesundheitskommunikation mittels Gesundheitsportalen und Online-Communitys [Health communication via health portals and online communities]. In C. Rossmann & M. Hastall (Eds.), Handbuch Gesundheitskommunikation – kommunikationswissenschaftliche Perspektiven [Handbook health communication - Perspectives of communication sciences]. Berlin: Springer. doi:10.1007/978-3-658-10948-6_13-1

Link, E., Baumann, E. & Früh, H. (2016). Online discourses about pregnancy: Privacy as a ‘price’ for supportive communication? International Journal of Communication and Health, o.Jg. (8), 54-64. Retrieved from http://communicationandhealth.ro/upload/number8/ELENA-LINK.pdf

Link, E., Schlütz, D., Auge, H., Gramlich, B., Meseke, J., Owsianski, S.-A., ... Wolf, A.-L. (2016). Kann man Alzheimer mit Humor nehmen? Eine Untersuchung der Reaktionen von Angehörigen von Alzheimer-Betroffenen auf den Kinofilm ‚Honig im Kopf‘ [Is it possible to have a sense of humour about Alzheimer? A study on the reactions of relatives of Alzheimer patients on the movie ‚Honig im Kopf‘]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 183-195). Baden-Baden: Nomos.

Link, E., Schlütz, D. M. & Brauer, S. (2016). Opportunities and challenges of entertainment-education: Learning about Parkinson’s disease via The Michael J. Fox Show. Communication & Medicine, 13(2), 203-214. https://doi.org/10.1558/cam.28981

Scherer, H., Link, E., Baumann, E., Emde-Lachmund, K. & Klimmt, C. (2016). Kommunikation in Krisenzeiten: Neue Perspektiven auf die Interaktion von Risikowahrnehmung und Gesundheitsinformationsverhalten am Beispiel der Ebola-Epidemie [Communication in times of crises: New perspectives on the interaction of risk perception and health information behavior using the example of the Ebola epidemic]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 196-210). Baden-Baden: Nomos.

2014

Link, E., Scherer, H. & Schlütz, D. (2014). Unsicherheit behandeln: Kommunikation über Therapieentscheidungen in Onlineforen [Treating insecurity. Communication on therapy decisions in online forums]. In E. Baumann, M. R. Hastall, C. Rossmann & A. Sowka (Eds.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft [Health communication as a research field of cmass ommunication and media sciences] (pp. 209-223). Baden-Baden: Nomos.

2013

Schlütz, D., Blake, C., Charrier, D., Dyszy, A., Emde, K., Hirt, F., Keldenich, F., Link, E. & Sponer, J. (2013). Werbung in Bildschirmspielen: Eine Eye-Tracking-Studie zur Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising [Advertising in video games: An eye-tracking study on the role of brand awareness and advertising intensity for perceiving and memorizing in-game advertising]. In T. Schierl & J. Tropp (Eds.), Wert und Werte der Marketing-Kommunikation [Quality and values of marketing communication] (pp. 281-298). Cologne: von Halem.

2022

Link, E., Bachl, M., Mangold, F. & Stier, S. (2022, November). Die Anfragen an Dr. Google: Verhaltensdaten zum Online-Informationshandeln mit Gesundheitsbezug [The questions to Dr. Google: Behavioral data on online health-related information behavior]. Paper presented at the 7th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 16-18, 2022, Bielefeld.

Link, E. & Baumann, E. (2022, November). Die Gesundheitsmanager*innen: Die Bedeutung von Geschlechterrollen für die Verantwortungsübernahme in Gesundheitsfragen [The health managers: The importance of gender roles in taking responsibility for health issues]. Paper presented at the 7th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 16-18, 2022, Bielefeld.

Link, E. & Memenga, P. (2022, November). Auf dem Weg zur digitalen Transformation der ärztlichen Informationsbereitstellung: Förderung der Selbstverantwortung von Patient*innen durch digitale Informationsangebote [On the way to digital transformation of medical information availability: Promoting patient self-responsibility through digital information services]. Paper presented at the 7th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 16-18, 2022, Bielefeld.

Stehr, P., Link, E. & Rossmann, C. (2022, November). Informationsweitergabe als Ausdruck von (Selbst-)Verantwortung – Gründe und Prädiktoren dieses Phänomens am Beispiel Mammographie-Screening [Information disclosure as an expression of (self-)responsibility - reasons and predictors of this phenomenon using mammography screening as an example]. Paper presented at the 7th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 16-18, 2022, Bielefeld.

Leuppert, R., Link, E. & Baumann, E. (2022, October). Information seeking is good and avoidance is bad? Using longitudinal data to investigate the outcomes of information behavior during the COVID-19 pandemic. Paper presented at the 9th European Communication Conference (ECREA), October 19-22, 2022, Aarhus, Denmark.

Spreen, N., Link, E. & Scherer, H. (2022, October). Turning to information about populism – Applying the Theory of Motivated Information Management to political information seeking. Paper presented at the 9th European Communication Conference (ECREA), October 19-22, 2022, Aarhus, Denmark.

Link, E. (2022, October). The influence of relevant others and the society: A social-normative perspective on information avoidance behaviors. Paper presented at the 9th European Communication Conference (ECREA), October 19-22, 2022, Aarhus, Denmark.

Memenga, P. & Link, E. (2022, October). Predictors of patients’ intentions to use a physician-provided digital health information service: Extending the UTAUT2 by informational social norms and eHealth literacy. Paper presented at the 9th European Communication Conference (ECREA), October 19-22, 2022, Aarhus, Denmark.

Jaspersen, M., Link, E., Schlütz, D. & Baumann, E. (2022, May). Coping with COVID-19: How family communication influences crisis management. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Link, E. (2022, May). Avoidance of interpersonal discus<sions about the COVID-19 vaccination: Applying and extending the Theory of Motivated Information Management. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Link, E., Baumann, E. & Leuppert, R. (2022, May). Information seeking and avoidance: Longitudinal analyses of the interplay of information behaviors and normative influences. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Rosset, M., Link, E., Baumann, E., Czerwinski, F. & Suhr, R. (2022, May). Of seekers and non-seekers: Characteristics of COVID-19-related information seeking behaviors. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Scheper, J., Link, E. & Giesler, P. (2022, May). Would you mind sharing your opinion about the COVID-19 vaccination? Explaining opinion expression as form of information sharing. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Zillich, A., Link, E., Csonka, E., Schlütz, D. & Möhring, W. (2022, May). Consenting without being informed: Testing approaches to improve consent procedures in online surveys. Poster presentation at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Csonka, E., Zillich, A.F., Schlütz, D., Möhring, W. & Link, E. (2022, February). Eine Projektwebseite als Ort der Wissenschaftskommunikation – Grenzen und Potentiale [A project website as a platform for science communication - limits and potentials]. Paper presented at the Annual Conference of the Network Media Ethics and the German Society of Mass Communication’s Expert Group Communication and Media Ethics in cooperation with the  Academy for Political Education and the Center for Ethics in the Media and in the Digital Society, February 17-18, 2022, Munich [digitally].

2021

Leuppert, R., Link, E. & Baumann, E. (2021, November). Informationssuche und -vermeidung und ihre normativen Einflüsse im Verlauf der COVID-19 Pandemie: Eine Längsschnittanalyse [Information seeking and avoidance and their normative influences over the course of the COVID-19 pandemic: A longitudinal analysis]. Paper presented at the 6th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 17-19, 2021, Hohenheim [digitally].

Link, E. (2021, November). Vermeidung des persönlichen Austauschs über die COVID-19-Impfung: Ihre Prädiktoren und Beziehung zur Impfintention [Avoidance of face-to-face communication about COVID-19 vaccination: Its predictors and relationship to vaccination intent]. Paper presented at the 6th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 17-19, 2021, Hohenheim [digitally].

Posselt, J., Giesler, P., Link, E. & Baumann, E. (2021, November). Kompetent und informierter?! Das Zusammenwirken von (digitaler) Gesundheitskompetenz und Gesundheitsinformationshandeln [Competent and more informed?! The interaction of (digital) health literacy and health information action]. Paper presented at the 6th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 17-19, 2021, Hohenheim [digitally].

Freytag, A., Link, E. & Baumann, E. (2021, November). Effects of information behavior on stigmatization of COVID-19 patients. Paper presented at the European Conference on Health Communication (ECHC), November 4-5, 2021, Amsterdam, The Netherlands [digitally].

Jaspersen, M., Link, E. & Baumann, E. (2021, November). The influence of family communication on coping during the COVID-19 pandemic in Germany. Paper presented at the European Conference on Health Communication (ECHC), November 4-5, 2021, Amsterdam, The Netherlands [digitally].

Link, E., Rosset, M. & Freytag, A. (2021, November). Patterns of online information seeking and avoidance about the COVID-19 pandemic. Paper presented at the European Conference on Health Communication (ECHC), November 4-5, 2021, Amsterdam, The Netherlands [digitally].

Czerwinski, F., Link, E., Rosset, M., Baumann, E. & Suhr, R. (2021, September).  Patientenzentrierte Sicht auf die Qualität der Arzt-Patienten-Kommunikation [Patient-centered view of the quality of doctor-patient communication]. Paper presented at the 56th conference of the German Association for Social Medicine and Prevention (DGSMP), September 22-24, 2021 [digitally].

Link, E. Czerwinski, F., Baumann, E., Kreps, G. L., Rosset, M. & Suhr, R. (2021, May). Explaining health information seeking behaviors among U.S. and German residents. Presentation at the 71st Annual Conference of the International Communication Association (ICA), May 27-31, 2021 [digitally].

Riesmeyer, C., Link, E., Posselt, J. & Baumann, E. (2021, May). Health literacy + media literacy = digital health literacy? A concept and its interdisciplinary roots. Presentation at the 71st Annual Conference of the International Communication Association (ICA), May 27-31, 2021 [digitally].

Freytag, A., Link, E. & Rosset, M. (2021, April). Cohesion despite social distance? Interpersonal communication during the coronavirus pandemic. Poster presented at the D.C. Conference on Health Communication (DCHC), April 23-24, 2020, Fairfax, Virginia, USA [digitally].

Link, E. (2021, April). Information avoiding and ignoring as barriers for health promotion. Poster presented at the D.C. Conference on Health Communication (DCHC), April 23-24, 2020, Fairfax, Virginia, USA [digitally].

Link, E. & Baumann, E. (2021, April). Why do you want to know more? Efficacy assessments as influencing factors of uncertainty preferences. Poster presented at the D.C. Conference on Health Communication (DCHC), April 23-24, 2020, Fairfax, Virginia, USA [digitally].

2020

Freytag, A., Link, E. & Baumann, E. (2020, November). "Selbst schuld!" - Stigmatisierung den COVID-19 Erkrankten und der Einfluss des individuellen Informationshandelns ["It's your own fault!" - Stigmatization of COVID-19 patients and the influence of individual information behavior]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Link, E. (2020, November). Die problematische Nicht-Nutzung: Eine Charakterisierung der Vermeider und Nicht-Nutzer von Gesundheitsinformationen [The problematic non-use: A characterization of avoiders and non-users of health information]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Link, E., Hefner, D., Baumann, E., Dierks, M.-L. & Müller, A. (2020, November). Wenn die Google-Suche krank macht: Identifikation der Einflussfaktoren von Cyberchondrie [When Google search makes you sick: Identification of the influencing factors of cyberchondry]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Link, E., Rosset, M. & Freytag, A. (2020, November). Typen des interpersonalen und medialen Kommunikations- und Informationshandelns während der Corona-Pandemie [Types of interpersonal and media communication and information behavior during the corona pandemic]. Paper presented at the 5th Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 11-13, 2020, Leipzig [Digitally].

Link, E., Czerwinski, F., Baumann, E., Rosset, M., Suhr, R. & Kreps, G. L. (2020, April). A cross-national comparison examining major determinants of health information seeking experiences in the U.S. and Germany. Poster presentation at the Kentucky Conference on Health Communication (KCHC), April 2-4, 2020, Lexington, Kentucky, USA.

Bachl, M. & Link, E. (2020, March). Impfdiskurse in Elternforen: Eine quantitative Bestandsaufnahme, 2012-2019 [Vaccination discourses in parents' newsgroups: A quantitative survey, 2012-2019]. Poster presentation at the 65th Annual Conference of the German Society of Mass Communicaton, March 10-12, 2020, Munich.

Link, E. & Baumann, E. (2020, March). Determinanten verschiedener Bewältigungsstrategien gesundheitsbezogener Unsicherheit: Ein ressourcenzentrierter Ansatz [Determinants of different coping strategies of realth-related insecurity: A resource-centered approach]. Paper presented at the 65th Annual Conference of the German Society of Mass Communicaton, March 10-12, 2020, Munich.

Grimm, M., Link, E., Höppner, C. & Albrecht, M., (2020, February). Wie lässt sich die Vermeidung von Gesundheitsinformationen erklären? Erkenntnisse aus dem Health Information National Trend Survey (HINTS) Germany [How can we explain the avoidance of health information? Results from the Health Information National Trend Survey (HINTS) Germany. Poster presentation at the Conference of the German Network of Evidence-Based Medicine, February 13-15, 2020, Basel, Switzerland.

2019

Czerwinski, F., Rosset, M., Höppner, C., Link, E. & Baumann, E. (2019, November). How to foster health-related self-efficacy? An analysis of interconnections between social, health and informational inequalities. Paper presented at the European Conference on Health Communication, November 13-15, 2019, Zurich, Switzerland.

Link, E. (2019, November). Vertrauen als Zielgröße der PR im Gesundheitswesen [Trust as a target value of public relations in health care]. Pre-Conference PR in Health Care at the 1st European Conference on Health Communication, November 13, 2019, Zürich, Switzerland.

Link, E. (2019, November). Why do we trust health professionals and does it make a difference for health information seeking behaviors. Paper presented at the European Conference on Health Communication, November 13-15, 2019, Zurich, Switzerland.

Link, E., Rosset, M., Baumann, E., van Weert, J., Fahr, A. & Schulz, P. (2019, November). First steps to a European perspective on health information seeking behaviors. Paper presented at the European Conference on Health Communication, November 13-15, 2019, Zurich, Switzerland.

Fisse, T., Schlütz, D. & Link, E. (2019, May). Power woman or role model? The effect of counter-stereotypical characters on female recipients' future goals. Paper presented at the 69th Annual Conference of the International Communication Association, May 24-28, 2019, Washington, D.C., USA.

Link, E. & Baumann, E. (2019, May). Using Prism to explain differences in online health information seeking behaviors in health and sickness. Paper presented at the 69th Annual Conference of the International Communication Association, May 24-28, 2019, Washington, D.C., USA.

Link, E., Henke, J. & Möhring, W. (2019, May). Can we foster good evaluations? How statistical information and visualizations affect credibility and reading experience. Paper presented at the 69th Annual Conference of the International Communication Association, May 24-28, 2019, Washington, D.C., USA.

Fisse, T., Link, E. & Schlütz, D. (2019, May). Powerfrau und Vorbild? Die Wirkung anti-stereotypischer Seriencharaktere auf die Zukunftsvorstellungen von Rezipientinnen [Power woman and role model? The effect of anti-stereotypic personae in TV series on the futuristic vision of female recipients]. Paper presented at the 64th Annual Conference of the German Society of Mass Communication, May 9-11, 2019, Münster.

Baumann, E., Link, E. & Czerwinski, F. (2019, May). Gesundheitskompetenz und gesundheitsbezogenes Informationshandeln: Theoretische und empirische Besonderheiten verschiedener Kommunikationswege [Health literacy and health-related information behavior: Theoretical and empirical characteristics of different ways of communication]. Poster presentation at the 2nd International Symposium on Health Literacy: Research – Practice – Policy, May 2-3, 2019, Bielefeld.

Link, E. & Baumann, E. (2019, April). Trust and the need to turn to various sources to deal with uncertainty. Poster presentation at the 5th Biennial D.C. Health Communication Conference, April 25-27, 2019, Fairfax, Virginia, USA.

Link, E., Isermann, M. & Baumann, E. (2019, April). Empowerment by infotainment? Perceptions of television-doctors and -patients as determinants of patient empowerment. Poster presentation at the 5th Biennial D.C. Health Communication Conference, April 25-27, 2019, Fairfax, Virginia, USA.

Henke, J., Link, E. & Möhring, W. (2019, April). Wirkung interaktiver Grafiken aus Nutzerperspektive [The effect of interactive graphics from the users' perspective]. Paper presented at the Conference "From News Presentation to Data Journalism: Communication Design, News Design, Information Design" of the Institute for Newspaper Research and the Association for the Support of Newspaper Research in Dortmund, April 25-26, 2019, Dortmund.  

2018

Link, E. (2018, December). Vernetzte Gesundheitskommunikation bei Jugendlichen und jungen Erwachsenen mit Krebserkrankungen [Networked health communication of adolescents and young adults with cancer disease]. Paper presented at the 8th Symposion on Adolescents and Young Adults with Cancer Disease, December 12, 2018, Rostock.

Link, E., Schmotz, E. & Baumann, E. (2018, November). Durchs Online-Portal ins Wartezimmer? Wie Arztbewertungsportale die Arztwahl beeinflussen [Via online portal into the waiting room? The influence of review sites of doctors on the choice of a doctor]. Paper presented at the 3rd Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 15-17, 2018, Augsburg.

Possler, D., Link, E. & Niemann-Lenz, J. (2018, November). Die Arztwahl Online. Identifikation verschiedener Typen von Online-Bewertungen auf Arztbewertungsportalen [The online choice of a doctor. Identification of different types of online reviews on review sites of doctors]. Paper presented at the 3rd Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 15-17, 2018, Augsburg.

Link, E. & Baumann, E. (2018, September). Coping with uncertainties by turning to the Internet: The role of patients’ trust in physicians. Paper presented at the International Conference on Communication in Healthcare, September 1-4, 2018, Porto, Portugal.

Link, E. (2018, July). Wie Vertrauen die Wahl zwischen ÄrztInnen und Dr. Google beeinflusst [How trust influences the choice between physicians and Dr. Google]. Paper presented at the 1st Scientific Symposion of the German section of the International Association for Communication in Healthcare (EACH), July 16, 2018, Heidelberg.

Stehr, P. & Link, E. (2018, June). "Better safe than sorry". A qualitative survey on evidence-based health information and patient decision in the context of breast cancer screening in Germany. Paper presented at the Communication, Medicine and Ethics (COMET) Conference, June 25-27, 2018, Birmingham, England.

Link, E., Baumann, E. & Albrecht, M. (2018, May). What influences knowledge gain by evidence-based information? The role of individuals’ coping style of risk information. Paper presented at the 68th Annual Conference of the International Communication Association, May 24-28, 2018, Prague, Czech Republic.

Link, E., Baumann, E. & Albrecht, M. (2018, April). Promoting patients' participation in medical decision making by textual and audiovisual health information. Poster presentation at the 15th Kentucky Conference on Health Communication, April 12-14, 2018, Lexington, Kentucky, USA.

2017

Schlütz, D., Link, E., Scheunert, L. & Emde-Lachmund, K. (2017, November). Inspiration oder Störung? Ein Experiment zur Wirkung von Influencer-Werbung auf Instagram [Inspiration or disorder? An experiment on the effect of influencer advertising on Instagram]. Paper presented at the Annual Conference of the Expert Groups Public Relations and Advertising Communication of the German Society of Mass Communication, November 23-25, 2017, Vienna, Austria.

Link, E., Albrecht, M. & Baumann, E. (2017, November). Formative Evaluation als Grundstein evidenzbasierter Gesundheitskommunikation am Beispiel von Kniearthrose [Formative Evaluation as a foundation of evidence-based health communication using the example of knee arthrosis]. Paper presented at the 2nd Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 15-17, 2017, Erfurt.

Link, E. & Stehr. P. (2017, November). Evidenzbasierte Gesundheitsinformationen und informierte Patientenentscheidung am Beispiel des Mammographie-Screenings [Evidence-based health information and informed patient decision using the example of mammography screenings]. Paper presented at the 2nd Annual Conference of the German Society of Mass Communication's Expert Group Health Communication, November 15-17, 2017, Erfurt.

Link, E. (2017, October). Online-Communities als Therapiebegleiter: Die Chancen und Risiken der Online-Kommunikation für Patienten und Patientinnen [Online communities as therapy companions: Chances and risks of online communication for patients]. Paper presented at the conference of the Center for Health Ethics and the Hanover Center for Health Communication on the issue „The Patient in the Web: Ethical Aspects of Digital Health Communication“, October 5-6, 2017, Hanover.

Link, E., Baumann, E. & Früh, H. (2017, May). It this a question of trust? Trust in offline sources as a trigger to turn to online communities. Paper presented at the 67th Annual Conference of the International Communication Association, May 25-29, 2017, San Diego, USA.

Link, E., Baumann, E., Schlütz, D. M., Heine, K. & John, S. (2017, May). The challenges of labeling entertainment education Messages. Paper presented at the Preconference „Innovations in Narrative-Based Intervention Design, Development, and Evaluation“ at the 67th Annual Conference of the International Communication Association, May 25, San Diego, USA.

Possler, D., Link, E. & Niemann-Lenz, J. (2017, May). Help, I need somebody! Help, not just anybody! Determinants of the helpfulness of physician reviews. Paper presented at the 67th Annual Conference of the International Communication Association (ICA), May 25-29, 2017, San Diego, USA.

Reifegerste, D. & Link, E. (2017, May). "I repeatedly discussed that with my wife": Medical decision making among arthritis patients and their significant others. Paper presented at the 67th Annual Conference of the International Communication Association (ICA), May 25-29, 2017, San Diego, USA.

Link, E., Baumann, E. & Früh, H. (2017, April). Trust as driving force to consult health professionals or alternative sources. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.

Reifegerste, D., Link, E. & Eberlein, E. (2017, April). Is patient-centered communication enough? Health professionals’ attitudes towards family involvement in depression treatment. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.

Reifegerste, D. & Link, E. (2017, March). Dyade, Triade oder gleich das ganze Netz? – Methodische Herausforderungen bei der Untersuchung von Vernetzungsphänomenen in der Gesundheitskommunikation [Dyad, triad or the whole net straight away? – Methodical challenges upon studying networking phenomena in health communication]. Paper presented at the 62nd Annual Conference of the German Society of Mass Communication, March 30 to April 1, 2017, Düsseldorf.

2016

Link, E., Baumann, E., Dittrich, A. & Früh, H. (2016, November). Schlüsselfaktor Vertrauen: Die Bedeutung unterschiedlicher Vertrauensinstanzen für das Informationshandeln in Online-Communities im Kontext der Schwangerschaft [Key factor trust: The significance of different instances of trust for the information behavior in online communities in the context of pregnancy]. Paper presented at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Link, E. & Reifegerste, D. (2016, November). „Mit meiner Frau habe ich immer wieder gesprochen.“ Die Rolle der Angehörigen in medizinischen Entscheidungsprozessen ["I talked to my wife over and over again." The role of relatives in the process of medical decision making]. Paper presented at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Link, E., Baumann, E. & Früh, H. (2016, July). Risk perceptions and supportive online communication in pregnancy. Poster presentation at the 14th International Conference on Communication, Medicine, and Ethics Conference (COMET), July 4-6, 2016, Aalborg, Denmark.

Link, E. & Klimmt, C. (2016, July). Earning and losing it: Dimensions and determinants of patient trust in specialized physicians. Poster presentation at the 14th International Conference on Communication, Medicine, and Ethics (COMET), July 4-6, 2016, Aalborg, Denmark.

Link, E., Emde, K. & Klimmt, C. (2016, June). Expert statements and distressing pictures: Audiences responses to media coverage of animal experimentation. Poster presentation at the 66th Annual Conference of the International Communication Association (ICA), June 9-13, 2016, Fukuoka, Japan.

Link, E. & Possler, D. (2016, June). Social science done on deadline: Data journalism and its impact on the reading experience and perceived credibility. Poster presentation at the 66th Annual Conference of the International Communication Association (ICA), June 9-13, 2016, Fukuoka, Japan.

Link, E., Baumann, E. & Früh, H. (2016, April). Supportive needs – supportive communication? What pregnant women expect from the community and what they actually do. Poster presentation at the 14th Kentucky Conference on Health Communication, April 14-16, 2016, Lexington, USA.

Link, E. & Possler, D. (2016, March). Krisenstrategien des Journalismus auf dem Prüfstand: Der Wert des Trends Datenjournalismus [Journalism's crisis strategies on trial: The value of the data journalism trend]. Paper presented at the 61st Annual Conference of the German Society of Mass Communication, March 30-April 1, 2016, Leipzig.

2015

Link, E., Schlütz, D. et al. (2015, November). Kann man Alzheimer mit Humor nehmen? Eine  Untersuchung von Bewertung und Wirkung des Kinofilmes ‚Honig im Kopf‘ durch bzw. auf Angehörige von Alzheimerpatienten [Can you have a sense of humour about Alzheimer? A study on the evaluation of and the effects on families of Alzheimer patients with regard to the movie ‚Honig im Kopf]. Paper presented at the 3rd Annual Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Scherer, H., Baumann, E., Link, E., Emde, K. & Klimmt, C. (2015, November). Kommunikation in Krisenzeiten: Neue Perspektiven auf die Interaktion von Risikowahrnehmung und Gesundheits-informationsverhalten am Beispiel der Ebola-Epidemie [Communication in times of crisis: New perspectives on the interaction of risk perception and health Information behavior using the example of the Ebola epidemic]. Poster presentation at the 3rd Annual Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Link, E., Emde, K. & Klimmt, C. (2015, June). Media coverage of medical devices: Public visibility of implants between scandalism and health progress reports. Poster presentation at the 13th International Conference on Communication, Medicine, and Ethics (COMET), June 25-27, 2015, Hongkong.

Link, E., Schlütz, D. & Brauer, S. (2015, June). Opportunities and challenges of entertainment-education: Understanding and evaluating Parkinson’s disease via the Michael J. Fox Show. Paper presented at the 13th International Conference on Communication, Medicine, and Ethics (COMET), June 25-27, 2015, Hongkong.

Link, E., Baumann, E. & Früh, H. (2015, May). Online-discourses about pregnancy: Privacy as a ‘price’ for informational and social support? Paper presented at the 65th Annual Conference of the International Communication Association (ICA), May 21-25, 2015, San Juan, Puerto Rico.

Link, E., Scherer, H. & Schlütz, D. (2015, May). Online-Kommunikation als Mehrwert: Wie Frauen und Männer Krebsforen als Therapiebegleiter nutzen [Online communication as added value: How women and men use cancer forums as therapy accompaniment]. Paper presented at the 60th Annual Conference of the German Society of Mass Communication, May 13-15, 2015, Darmstadt.

Emde, K., Link, E., Klimmt, C. & Schneider, B. (2015, January). Revolution oder Mogelpackung? Die mediale Berichterstattung zu personalisierter Medizin. Eine Frame-Analyse des Chancen-Risiken-Diskurses und seiner Akteure [Revolution or fraud? Media news coverage on personalized medicin. A frame analysis of the chances and risks discourse and its actors]. Paper presented at the 2nd Annual Conference of the Ad-Hoc Group Science Communication (German Society of Mass Communication), January 30-31, 2015, Jena.

2014

Emde, K., Link, E. & Klimmt, C. (2014, November). Communicating animal experimentation: Effects of animal images and expert statements on news audience attitudes. Paper presented at the 5th Conference of the der European Communication Research and Education Organisation (ECREA), November 12-15, 2014, Lisbon, Portugal.

Emde, K., Link, E. & Klimmt, C. (2014, May). Media psychology for inclusive science communication: The case of narrative message design. Paper presented at the Conference “Public Communication of Science and Technology” (PCST 2014), May 5-8, 2014, Salvador de Bahia, Brasilia.

Link, E., Baumann, E. & Früh, H. (2014, November). Informational and social support in online communities: The case of pregnancy experience. Abstract, accepted as paper at the5th European Communication Conference (ECREA), November 12-15, Lisbon, Portugal.

Link, E., Emde, K. & Klimmt, C. (2014, May). Cute cats versus rational arguments: The challenge of communicating animal experimentation. Paper presented at the Conference “Public Communication of Science and Technology” (PCST 2014), May 5-8, 2014, Salvador de Bahia, Brasilia.

Emde, K., Link, E., Klimmt, C. & Schneider, B. (2014, January). Interne Wissenschaftskommunikation: Verständigung in interdisziplinären Forschungsteams als Diversity Management [Internal science communication: Understanding in interdisciplinary research teams as diversity Management]. Paper presented at the Conference of the Ad-Hoc Group Science Communication (German Society of Mass Communication), January 30 - February 1, 2014, Zurich, Switzerland. 

2013

Baumann, E., Link, E. & Früh, H. (2013, November). Offenheit und Intimität in Online-Communities: Unsicherheitsmanagement im Kontext von Kinderwunsch und Schwangerschaft [Openess and intimacy in online communities: Uncertainty management in the context of wish for child and pregnancy]. Paper presented at the Annual Conference of the Ad-Hoc Group Health Communication, November 21-23, 2013, Hanover.

Link, E., Scherer, H. & Schlütz, D. (2013, November). Emanzipation von der Krankheit: Foren als Kompass der Therapieentscheidung [Emancipation from illness: Forums as a compass for therapy decisions]. Paper presented at the Annual Conference of the Ad-Hoc Group Health Communication, November 21-23, 2013, Hanover.

Link, E. (2013, September). Emanzipation von der Krankheit: Foren als Kompass der Therapieentscheidung [Emancipation from illness: Using forums as compass in therapy decisions]. Paper presented at the Lazarsfeld stipend at the Annual Conference of the Expert Group Methods of the German Society of Mass Communication, September 26-28, 2013, Münster.

2012

Emde, K., Charrier, D., Dyszy, A., Link, E. & Schlütz, D. (2012, October). Youths and news: A qualitative study in young people's news habits. Paper presented at the Games-Pre-Conference of the 4th Conference of the European Communication Research and Education Organisation (ECREA), October 24-27, 2012, Istanbul.

2011

Blake, C., Schlütz, D., Charrier, D.,  Dyszy, A., Emde, K., Hirt, F., Keldenich, F., Link, E., Sponer, J.,  Heiden, C. (2011, October). Die Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising: Eine Eye-Tracking-Studie [The role of brand awareness and intensity of advertising for the perception and the memory of In-Game Advertising: An eye-tracking study]. Paper presented at the 6th Workshop of the Ad-Hoc Group Communication in Advertising of the German Society of Mass Communication, October 27-29, 2011, Pforzheim.