Dr. Frank Mangold (Visiting Professor)

Vitae

  • 1981 born in Ludwigsburg
  • 2002-2008 Diploma studies in Communication Science at the University of Hohenheim
  • Since 2009 Research Assistant at the Institute of Communication Science, University of Hohenheim
  • 2016 PhD at the University of Hohenheim on the topic of "Opinion Leadership Research Revisited: Kernbausteine eines differenzierten und empirisch erhärteten Alternativentwurfs zur klassischen Meinungsführertheorie" [Opinion Leadership Research Revisited: Core Building Blocks of a Differentiated and Empirically Corroborated Alternative Design to the Classical Opinion Leadership Theory]
  • Since April 2021 Visiting Professor at the Department of Journalism and Communication Research

Major teaching and research interests

  • Reception and effects research
  • Audience structures and media repertoires
  • Opinion leadership and social influence processes
  • Quantitative methods

Activities

  • 2019-2021 Co-spokesperson of the German Society of Mass Communication's Expert Group "Reception and Effects Research"
  • Conference organization: Annual Conference of the German Society of Mass Communication's Expert Group Reception and Effects Research, Hohenheim, 2018 [with P. Weber, W. Schweiger & J. Vogelgesang]
  • Reviews for "Journal of Communication", "Communication Research", "Information, Communication & Society", "Communication Theory", "Media Psychology", "Journal of Media Psychology", "Social Science", "Computer Review", "Communications - The European Journal of Communication", "Studies in Communication and Media (SCM)", "Medien & Kommunikationswissenschaft", "Studies in Communication Sciences"
  • Management of the workshops:
    Structural equation modeling, Mainz, 2017 [with J. Vogelgesang, invited]
    Structural equation modeling, Münster, 2017 [with J. Vogelgesang, invited]
    Mediation and moderation analysis, Münster, 2017 [with M. Bachl, invited]
    Multilevel modeling, Mainz, 2016 [with M. Scharkow, invited]
    Mediation and moderation analysis, Zurich, 2016 [with M. Bachl, invited]
    Mediation and moderation analysis, Bamberg, 2015 [with M. Bachl, invited]
    Mediation and moderation analysis, Hanover, 2014 [with M. Bachl, invited]

Publications

2020

Mangold, F. & Scharkow, M. (2020). How do filtering choices impact the structures of audience networks? A simulation study using data from 26 countries. Communication Methods & Measures, 14(2), 125-144. doi:10.1080/19312458.2020.1724274

Mangold, F., Stier, S., Breuer, J. & Scharkow, M. (2021). The overstated generational gap in online news use? A consolidated infrastructural perspective. New Media & Society. doi:10.1177/1461444821989972

Scharkow, M., Mangold, F., Stier, S. & Breuer, J. (2020). How social network sites and other online intermediaries increase exposure to news. Proceedings of the National Academy of Sciences of the United States of America, January, 27th, 2020. doi:10.1073/pnas.1918279117

Schnauber-Stockmann, A. & Mangold, F. (2020). Day-to-day routines of media platform use in the digital age. Communication Monographs, 87(4), 464-483. doi:10.1080/03637751.2020.1758336

2019

Jost, P., Mangold, F. & Jürgens, P. (2019). Herausforderungen und Potenziale der Nutzung digitaler Beobachtungsdaten auf Facebook: Eine longitudinale Perspektive [Challenges and potentials of the use of digital observation data on Facebook: A longitudinal perspective]. In P. Müller, S. Geiß, C. Schemer, T. Naab & C. Peter (Eds.), Dynamische Prozesse in der öffentlichen Kommunikation: Methodische Herausforderungen [Dynamic processes in public communication: Methodological challenges]. Cologne: Halem.

Weber., P. & Mangold, F. (2019). Konsequenzen des Wandels öffentlicher Kommunikation [Consequences of the change of public communication]. In Weber, P., Mangold, F., M. Hofer & T. Koch (Eds.), Meinungsbildung in der Netzöffentlichkeit [Opinion formation in the network public] (pp. 7-15). Baden-Baden: Nomos.

Weber, P., Mangold, F., Hofer M. & Koch, T. (Hrsg.). (2019). Meinungsbildung in der Netzöffentlichkeit [Opinion formation in the network public]. Baden-Baden: Nomos.

2018

Bachl, M. & Mangold, F. (2018). Gesundheitsbezogene Informationsrepertoires. Ein nutzerorientierter Ansatz zur Analyse der Informationsnutzung im Gesundheitskontext [Health-related information repertoires. A user-oriented approach to analyze information use in the health context]. In C. Lampert & M. Grimm (Eds.), Gesundsheitskommunikation als transdiziplinäres Forschungsfeld [Health communication as a transdisciplinary field of research] (pp. 81-92). Baden-Baden: Nomos.

Mangold, F. & Bachl, M. (2018). New news media, new opinion leaders? How political opinion leaders navigate the modern high-choice media environment. Journal of Communication, 68(5), 896-919.

Mangold, F. & Schenk, M. (2018). Die Bedeutung der Beziehungsstärke für die Meinungsführung: Zentrales Konstrukt oder doch vernachlässigbare Randerscheinung? [The significance of the strength of relationships for opinion leadership: Central construct or negligible marginal phenomenon?]. Kölner Zeitschrift für Soziologie und Sozialpsychologie, 70(1), 1-24.

Schnauber-Stockmann, A. & Mangold, F. (2018). Medien als sozialer Zeitgeber [Media as social timer]. In C. Wilhelm, N. Podschuweit, M. Hofer & T. Koch (Eds.), Medienwahl: Aktuelle Konzepte, Befunde und methodische Zugänge [Media selection: Current concepts, findings, and methodological approaches] (pp. 53-70). Baden-Baden: Nomos.

2017

Mangold, F. (2017). Mplus. In J. Matthes (Ed.), The international encyclopedia of communication research methods. Hoboken: John Wiley & Sons. doi:10.1002/9781118901731.iecrm0158

Mangold, F. (2017). Persönlichkeitsstärke Revisited: Eine Überprüfung der Struktur der Noelle-Neumannschen Skala zum persönlichen Einfluss [Personality strength revisited: A revision of the structure of Noelle-Neumann's personal influence scale]. Publizistik, 62(1), 61-82.

Mangold, F., Vogelgesang, J. & Scharkow, M. (2017). Nachrichtennutzung in Deutschland. Eine nutzerzentrierte Repertoireanalyse [News usage in Germany. A user-centered repertoire analysis]. Medien & Kommunikationswissenschaft, 65(4), 704-723.

2013

Schenk, M. & Mangold, F. (2013). Stratifizierte und segmentierte Opinion Leadership [Stratified and segmented opinion leadership]. In K. Imhof, R. Blum, H. Bonfadelli & O. Jarren (Eds.), Stratifizierte und segmentierte Öffentlichkeit [Stratified and segmented public] (pp. 249-262). Wiesbaden: Springer VS.

2011


Schenk, M. & Mangold, F. (2011). Entscheider, Meinungsführer und Qualitätsmedien. Die Bedeutung der Qualitätspresse für Entscheidungsträger in Wirtschaft und Gesellschaft [Decision-makers, opinion leaders and quality media. The significance of the quality press for decision-makers in the economy and in society]. In R. Blum, H. Bonfadelli, K. Imhof & O. Jarren (Eds.), Krise der Leuchttürme öffentlicher Kommunikation [Crisis of the beacons of public communication] (Series Media Symposion, pp. 249-262). Wiesbaden: Springer VS.

Awards

2019

Top 3 Faculty Paper Award of the Mass Communication Division of the International Communication Association for: Mangold, F. & Scharkow, M. (2019). The quest of building meaningful audience networks.

Young Researcher Paper Award, 2019, University of Hohenheim for: Mangold, F. & Bachl, M. (2018). New news media, new opinion leaders? How political opinion leaders navigate the modern high-choice media environment. Journal of Communication, 68(5), 896-919.

2018

Award for the seminar Märkte und Zielgruppen [Market and target groups] as well as for the English-language seminar Market Research as outstanding lectures at the Faculty of Business, Economics and Social Sciences, University of Hohenheim, summer term 2018 (shared 2nd rank).

2017

Award of the German Society of Mass Communication for the best journal article in Communication Science (2nd prize): Mangold, F. (2017). Persönlichkeitsstärke Revisited: Eine Überprüfung der Struktur der Noelle-Neumannschen Skala zum persönlichen Einfluss [Personality strength revisited: A revision of the structure of Noelle-Neumann's personal influence scale]. Publizistik, 62(1), 61-82.

Best Paper Award of the German Society of Mass Communication's Expert Group Methods of Mass Communication for: Mangold, F. & Schnauber-Stockmann, A. (2017). Modellierung von Dynamiken mittels latenter Wachstumskurvenmodelle: eine methodische Erweiterung am Beispiel der Mediennutzung [Modeling dynamics using latent growth curve models: A methodological extension based on the example of media use].

Best Paper Award of the German Society of Mass Communication's Expert Group Methods of Mass Communication for: Jost, P., Mangold, F. & Jürgens, P. (2017). Herausforderungen und Potenziale der Nutzung digitaler Beobachtungsdaten auf Facebook unter Berücksichtigung eigendynamischer Prozesse [Challenges and potentials of the use of digital observation data on Facebook under consideration of self-dynamic processes].

2015

Best Paper Award of the German Society of Mass Communication's Expert Group Methods of Mass Communication for: Mangold, F. (2015). Warum Netzwerkdaten einer Mehrebenenanalyse bedürfen [Why network data need multi-level analysis].

 

Last modified: 2021-03-29

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