Dr. Julia Niemann-Lenz

Vitae

  • Born 1980 in Bielefeld
  • 2001-2004 apprenticeship as Media Designer for Digital and Print Media in Heidelberg and Weinheim
  • 2004-2009 studies of Media Management at the Department of Journalism and Communication Research in Hanover
  • During studies internships at SAP in Walldorf in the field of Market Reserach and at denkwert in Cologne in the field of Conception. Student Employee at AWD (Online Communication) and nurago (Market Research) in Hanover and Student Assistant at the Department of Journalism and Communication Research in Hanover
  • 2009-2015 Research Assistant at the Institute of Mass Communication at the University of Hohenheim (Stuttgart), Department of Mass Communication and Social Research
  • 2011-2015 Lecturess a the University of Erfurt
  • PhD with the Thesis „Risks and Benefits of Communication on Social Networking Sites. Theoretical Modelling and empirical Results on the Basis of the Theory of Reasoned Action“, disputation in September 2015
  • 2014 awarded with the Herbert von Halem Young Talent Award (Young Talent Award of the German Society of Mass Communication)
  • Since November 2015 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Media use and media effects research
  • Social media/online media
  • Persuasive communication

Activities

  • Member of the German Society of Mass Communication, Expert Groups „Reception and Effects Research“, „Methods“ as well as „Communication in Advertising“
  • Former Speaker of the Junior Group „Reception and Effects Research“ of the German Society of Mass Communication
  • Member of the International Communication Association (ICA); Division „Communication and Technology“
  • Reviewer for the journals „Media Psychology“ and „Studies in Communication | Media“ as well as for the German Society of Mass Communication and the International Communication Association

Publications

in preparation/in press

Niemann, J. (in preparation). Do adolescents and young adults reduce their privacy voluntarily? Using the Theory of Reasoned Action to explain self-disclosure on Facebook. In S. Baumgartner & R. Kühne (Eds.), Youth and media. Baden-Baden: Nomos.

Niemann, J., Gölz, H. & Schenk, M. (in preparation). Why do adolescents watch scripted reality-TV?: A typology based on viewing motives. In S. Baumgartner & R. Kühne (Eds.), Youth and media. Baden-Baden: Nomos.

Gölz, H., Niemann, J. & Schenk, M. (in press). An den Grenzen zwischen Fiktion und Dokumentation: Eine Studie zu den Kultivierungseffekten von Scripted Reality unter Berücksichtigung der Wahrnehmung des Inszenierungscharakters [At the limits between fiction and documentation: A study on cultivation effects of scripted reality considering the perception of the presentation characteristics]. In M. Czichon, C. Wünsch & M. Dohle (Eds.), Rezeption und Wirkung von fiktionalen Medieninhalten [Reception and effect of fictional media content]. Baden-Baden: Nomos.

Niemann, J., Gölz, H. & Schenk, M. (in press). Alles nur gestellt? Eine Studie zu den Nutzungsmotiven und der Einschätzung des Inszenierungscharakters von Scripted Reality durch junge Rezipientinnen [Everything just staged? A study on the motives of use and on the judgement of the staging character of scripted reality by young recipients]. In K. Neumann-Braun & D. Klug (Eds.), Scripted Reality: Fernsehrealität zwischen Fakt und Fiktion. Perspektiven auf Produkt, Produktion und Rezeption [Scripted reality: Television reality between fact and fiction. Perspectives and product, production and reception]. Baden-Baden: Nomos.

Schenk, M., Niemann, J. & Briehl, A. (in press). Das Selbstverständnis von Themenbloggern und ihr Beitrag zur Meinungsbildung [The self-conception of theme bloggers and their contribution to opinion formation]. In H. Matis & T. Eberwein (Eds.), Changing Media – Changing Democracy [Changing media - Changing democracy?]. Vienna: Verlag der Österreichischen Akademie der Wissenschaften.

2016

Niemann, J. (2016). Risiken und Nutzen der Kommunikation auf Social Networking Sites: Theoretische Modellierung und empirische Befunde auf Basis der „Theory of Reasoned Action“. Neue Schriften zur Online-Forschung [Risks and benefits of communication on social networking sites: Theoretical modeling and empirical findings applying the "Theory of Reasoned Action". New Writings on Online Research]. Cologne: Herbert von Halem Verlag.

Teutsch, D., & Niemann, J. (2016). Social network sites as a threat to users’ self-determination and security: A framing analysis of German newspapers. The Journal of International Communication, 22(1), 1-20. doi:10.1080/13216597.2015.1111841

2015

Niemann, J. & Geise, S. (2015). Exploring the visual sphere of youth: Methodische Überlegungen zur Implementierung der assoziativen Logik Visueller Kommunikation in Ansätze der qualitativen Jugendmedienforschung zum Bildhandeln [Exploring the visual sphere of youth: Methodological considerations on the implementation of associative logic of visual communication into approaches of qualitative research on media for adolescents concerning visual acting]. In K. Lobinger & S. Geise (Eds.), Visualisierung - Mediatisierung. Bildliche Kommunikation und bildliches Handeln in mediatisierten Gesellschaften [Visualization - mediatization. Visual communication and visual acting in mediatized societies] (pp. 207-233). Cologne: Herbert von Halem Verlag.

Schenk, M., Gölz, H. & Niemann, J. (Eds.). (2015). LfM-Dokumentation: Bd. 52. Faszination Scripted Reality: Realitätsinszenierung und deren Rezeption durch Heranwachsende [Documentation of the State Institute of Media North Rhine-Westfalia, Vol. 52. Fascination scripted reality: Presentation of reality and its reception by adolescents]. Retrieved from http://publikationen.lfm-nrw.de/modules/pdf_download.php?products_id=414

2014

Niemann, J. & Schenk, M. (2014). Im Spannungsfeld zwischen Risiko und Nutzen. Selbstoffenbarung auf Social-Networking-Sites [Between the poles of risk and benefit. Self-disclosure on social networking sites]. In B. Stark, O. Quiring & N. Jackob (Eds.), Von der Gutenberg-Galaxis zur Google-Galaxis. Alte und neue Grenzvermessungen nach 50 Jahren DGPuK, Schriftenreihe der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft: Bd. 41 [From the Gutenberg galaxy to the Google galaxy. Old and new boundary surveys after 50 years of German Society of Mass Communication, Series of the German Society of Mass Communication, Vol. 41] (pp. 207-223). Constance: UVK.

Schenk, M., Niemann, J. & Briehl, A. (2014). Blogger 2014: Das Selbstverständnis von Themenbloggern und ihr Verhältnis zum Journalismus (Projektbericht) [Blogger 2014. Self-conception of theme bloggers and their relation to journalism (Project Report)]. Retrieved from https://www.dfjv.de/documents/10180/178294/DFJV_Studie_Das_Selbstverstaendnis_von_Themenbloggern.pdf

Schenk, M., Niemann, J. & Briehl, A. (2014). Blogger 2014: Das Selbstverständnis von Themenbloggern und ihr Verhältnis zum Journalismus (Kurzfassung der Studie)  [Blogger 2014. Self-conception of theme bloggers and their relation to journalism (short version of the study)]. Fachjournalist (May 26). Retrieved from http://www.fachjournalist.de/blogger-2014-das-selbstverstaendnis-von-themenbloggern-und-ihr-verhaeltnis-zum-journalismus/

2013

Niemann, J. (2013). Sozialkapital der Web-2.0-Nutzer [The social capital of Web 2.0 users]. In M. Schenk, C. Jers & H. Gölz (Eds.), Die Nutzung des Web 2.0 in Deutschland. Verbreitung, Determinanten und Auswirkungen [The use of Web 2.0 in Germany. Distribution, determinants and effects] (pp. 186-197). Baden-Baden: Nomos.

2012

Schenk, M., Niemann, J., Reinmann, G. & Roßnagel, A. (Eds.). (2012). Schriftenreihe Medienforschung der LfM: Bd. 71. Digitale Privatsphäre: Heranwachsende und Datenschutz auf Sozialen Netzwerkplattformen [Series Media Research of the State Institute for Media North Rhine-Westphalia, Vol. 71. Digital privacy: Adoloescents and data protection on social networking sites]. Berlin: Vistas.

Scherer, H., Naab, T. K., Niemann, J. & Adjei, B. (2012). Macht Mediennutzung sympathisch? Eine empirische Untersuchung zur Eindrucksbildung durch Kommunikation über Genrepräferenzen [Can media use be responsible for appearing to be likeable? An empirical study on impression formation by communication on genre preferences]. Medien & Kommunikationswissenschaft, 60(1), 64-79.

Papers

2017

Possler, D., Link, E. & Niemann-Lenz, J. (2017, May). Help, I need somebody! Help, not just anybody! Determinants of the helpfulness of physician reviews. Paper presented at the 67th Annual Conference of the International Communication Association (ICA), May 25-29, 2017, San Diego, USA.

2016

Niemann, J. (2016, June). Risks, uses, and habits of self-disclosure on Facebook: Examining the privacy paradox using the Reasoned Action Approach. Paper presented at the Annual Conference of the International Communication Association, June 3-9, 2016, Fukuoka, Japan.

Niemann, J., Gölz, H. & Schenk, M. (2016, April). Das Potenzial von Scripted Realitys für den sozialen Vergleich und wie junge Rezipienten das Genre zu diesem Zweck nutzen [The potential of scripted realities for social comparison and how young recipients use the genre for this purpose]. Paper presented at the Annual Conference of the Swiss Association of Communication and Media Research (SACM), April 7-9, 2016, Fribourg, Switzerland.

Niemann, J. (2016, March). Warum sich Facebook-User ihre Privatsphäre durch Selbstoffenbarung gefährden. Ein Erklärungsmodell auf Basis der Theory of Reasoned Action [Why Facebook users jeopardize their privacy by self-disclosure. An explanatory model applying the Theory of Reasoned Action]. Paper presented at the Annual Conference of the German Association of Mass Communication, March 30 to April 1, 2016, Leipzig.

Niemann, J., Briehl, A., Bachl, M. & Schenk, M. (2016, March). Wie alte Freunde? Eine empirische Untersuchung der parasozialen Beziehung zwischen Leser und Blogger [Like old friends? An empirical study on the parasocial relationship between reader and blogger]. Paper presented at the Annual Conference of the German Association of Mass Communication, March 30 to April 1, 2016, Leipzig.

Niemann, J. (2016, March). Risks and uses of communication on Social Networking Sites: Theoretical modeling and empirical findings applying the Theory of Reasoned Action. Paper presented at the Conference General Online Research, March 2-4, 2016, Dresden.

Niemann, J. (2016, January). Why do adolescents and young adults reduce their privacy voluntarily? Using the Theory of Reasoned Action to explain self-disclosure on Facebook. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 28-30, 2016, Amsterdam, The Netherlands.

Niemann, J., Gölz, H. & Schenk, M. (2016, January). Why do adolescents watch scripted reality-TV? A typology based on viewing motives. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 28-30, 2016, Amsterdam, The Netherlands.

2015

Niemann, J., Schenk, M. & Briehl, A. (2015, May). Bloggers as opinion leaders. Do they really take the lead? Paper presented at the Annual Conference of the International Communication Association (ICA), May 21-25, 2015, San Juan, Puerto Rico.

Niemann, J., Streicher, M. & Schenk, M. (2015, March). Maintaining the audience through relationship marketing on Facebook: The case of Berlin – Tag & Nacht and Köln 50667. Paper presented at the General Online Research Conference, March 18-20, 2015, Cologne.

Beckert, S., Kirchenbauer, A., Niemann, J. & Schulze, A. (2015, March). Development and validation of the "Participatory Market Communication Scale" (PMCS). Paper presented at the General Online Research Conference, March 18-20, 2015, Cologne.

Gölz, H., Niemann, J. & Schenk, M. (2015, January). An den Grenzen zwischen Fiktion und Dokumentation: Eine Studie zu den Kultivierungseffekten von Scripted Reality unter Berücksichtigung der Wahrnehmung des Inszenierungscharakters [At the limits between fiction and documentation: A study on cultivation effects of scripted reality considering the perception of the presentation characteristics]. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 22-24, 2015, Bamberg.

2014

Niemann, J. & Peppersack, I. (2014, November). Wie „conscious“ ist die Conscious-Kampagne? Die Werbewirkung von Nachhaltigkeits-Kampagnen unter Berücksichtigung von kognitiver Dissonanz und Reaktanz [How "conscious" is the conscious campaign? The advertising effect of sustainability considering cognitive dissonance and reactance]. Paper presented at the Annual Conference "Sociality of Advertising" of the Expert Group Communication in Advertising of the German Society of Mass Communication, November  21-22, 2014, Mainz.

Gölz, H. & Niemann, J. (2014, November). Show your best side or show nothing at all? Facebook users’ impression management motives and the degree of anonymity within profile pictures. Paper presented at the 5th European Communication Conference (ECREA), November 12-14, 2014, Lisbon, Portugal.

Niemann, J. & Geise, S. (2014, May). Bourdieu on social network sites: The communicative function of economical, cultural and social capital of images as visual frames in Facebook. Paper presented at the Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, USA.

Niemann, J. & Gölz, H. (2014, May). Faces on Facebook: Picture sort studies and the analysis of privacy and openness in the profile pictures on social networking sites. Paper presented at the Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, USA.

Teutsch, D. & Niemann, J. (2014, May). Social network sites as a threat to users' self-determination and security: A framing analysis of German newspapers. Paper presented at the Annual Conference of the International Communication Association, May 22-26, 2014, Seattle, USA.

Niemann, J. & Schenk, M. (2014, March). Online experience sampling method: Measuring user behavior combining tracking and survey methodology. Paper presented at the General Online Research Conference, March 5-7, 2014, Cologne.

Teutsch, D., Dienlin, T., Masur, P. & Niemann, J. (2014, January). Konzeptualisierung und Erfassung privatsphärerelevanten Verhaltens in sozialen Medien [Conceptualization and recognition of privacy-relevant behavior in social media]. Paper presented at the Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 23-25, 2014, Hanover.

2013

Niemann, J. & Geise, S. (2013, November). Exploring the visual sphere of youth: Methodische Überlegungen zur Implementierung der assoziativen Logik Visueller Kommunikation in Ansätze der qualitativen Jugendmedienforschung zum Bildhandeln [Exploring the visual sphere of youth: Methodological considerations on the implementation of associative logic of visual communication into approaches of qualitative research on media for adolescents concerning visual acting]. Paper presented at the Conference "Visualization & Mediatization" of the Expert Group Visual Communication of the German Society of Mass Communication, November 21-23, 2013, Bremen.

Niemann, J. (2013, November). Online-Tracking und Experience Sampling Method als Mittel zur Erforschung des Privacy-Paradox [Online tracking and Experience Sampling Method as a means to test the privacy paradox]. Paper presented at the Conference "Digital Methods" of the Expert Group Computer-Mediated Communication of the German Society of Mass Communication, November 7-9, 2013, Vienna, Austria.

Teutsch, D. & Niemann, J. (2013, September). Facebook as a threat to users’ self-determination: How German media frame the use of SNS. Paper presented at the Conference of the Expert Group Media Psychology of the German Society of Mass Communication, September 4-6, 2013, Würzburg.

Niemann, J., Geise, S., Allgeier, Y., Badermann, M., Briehl, A., Nguyen, Hien Thi Thu & Oehrl, M. (2013, June). Bourdieu on social network sites: The communicative function of economic, cultural and social capital of visual frames in Facebook. Paper presented at the Annual Meeting of the International Association for Media and Communication Research (IAMCR), June 25-29, 2013, Dublin, Ireland.

Niemann, J., Mangold, F. & Schenk, M. (2013, June). Need to belong, social norms and self-efficacy as predictors of social networking site usage. Paper presented at the Annual Conference of the International Communication Association (ICA), June 17-21, 2013, London, Great Britain.

Niemann, J., Geise, S., Oehrl, M., Badermann, M., Allgeier, Y., Briehl, A. & Nguyen, Hien T. T. (2013, May). The visual capital of youth - Bourdieu on social network sites. Paper presented at the Nordic Youth Research Symposium, May 12-14, 2013, Tallinn, Estonia.

Niemann, J. & Schenk, M. (2013, May). Im Spannungsfeld zwischen Risiko und Nutzen Selbstoffenbarung auf Social-Networking-Sites [Between the poles of risk and benefit of self-disclosure on social networking sites]. Paper presented at the Annual Conference of the German Society of Mass Communication, May 8-9 2013, Mainz.

Niemann, J. (2013, March). Testing the privacy paradox. Paper presented at the Conference “Youth 2.0“, Universitair Centrum Sint-Ignatius Antwerpen, March 21-22, 2013, Antwerp, The Netherlands.

2012

Niemann, J. (2012, November). Die Online-Revolution der privaten Kommunikation: Motivation und Bedürfnisse der Nutzer und wirtschaftliche Interessen der Anbieter [The online revolution of private communication: Motivation and needs of users and economic interests of providers]. Paper presented at the Conference „Cybermobbing. The dark side of digital communication“, Protestant Academy Baden, November 30, 2012, Ludwigshafen.

Niemann, J. (2012, November). Der virtuelle Nachbar [The virtual neighbor]. Paper presented at the Conference „Weimar Rendezvous with History“, Weimarer Rendezvous with History e.V., November 18, 2012, Weimar.

Niemann, J. (2012, November). Digitale Privatsphäre – Heranwachsende und Datenschutz auf Sozialen Netzwerkplattformen [Digital privacy - Adolescents and data protection on social networking sites]. Paper presented at the Conference „The Case of the Month in Criminal Law“, Higher Regional Court Stuttgart, November 16, 2012, Stuttgart.

Schenk, M. & Niemann, J. (2012, October). Problembewusstsein von jungen Nutzern [Young users' awareness of problems]. Paper presented at the Conference „‚Transparent Friends?‘ Presentation of the Results of the State Institute for Media North Rhine-Westphalia on Adolescents and Data Protection on Social Networking Sites“, State Institute for Media North Rhine-Westphalia, October 29, 2012, Düsseldorf.

2010

Scherer, H., Naab, T. K., Adjei, B. & Niemann, J. (2010, June). Do not tell me what you watch, or you may risk being disliked: An experimental study on the effects of impression management. Paper presented at the Annual Conference of the International Communication Association (ICA), June 22-26, 2010, Singapore.

Niemann, J., Scherer, H. & Schlütz, D. (2010, May). PROFILierungssüchtig? Der Einfluss von Persönlichkeitsmerkmalen auf das Impression-Management von Jugendlichen im Social-Web [Addicted to the profile? The influence of personality traits on impression management of adolescents on social networking sites]. Paper presented at the Annual Conference of the German Society of Mass Communication, May 12-14, 2010, Ilmenau.

2009

Raney, A. A., Schmid, H., Niemann, J. & Ellensohn, M. (2009, May). Testing Affective Disposition Theory: A comparison of the enjoyment of hero and antihero narratives. Paper presented at the Annual Conference of the International Communication Association, May 21-25, 2009, Chicago, USA.

Scherer, H., Naab, T. K., Adjei, B. & Niemann, J. (2009, April/May). Sag mir lieber nicht, was du gerne im Fernsehen siehst, vielleicht riskierst du, dass ich dich nicht mag. Eine empirische Untersuchung zur Wirkung von Impression Management [Better not tell me what you watch on TV. You might risk that I'm not gonna like you. An empirical study on the effects of impression management]. Paper presented at the Annual Conference of the German Society of Mass Communication, April 29-May 1, 2009, Bremen.

 

Contact

Dr. Julia Niemann-Lenz
Telephone: 0511-3100-467

Last modified: 2017-11-24

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