Dr. Marko Bachl (Visiting Professor)

Vitae

  • 2006 B.A. Media and Communication, University of Augsburg
  • 2008 M.A. Media Management, Department of  Journalism and Communication Research, Hanover
  • Since 2008 Research Assistant at the Institute of Communication Science, University of Hohenheim
  • 2014 Dr. rer. soc., University of Hohenheim
  • Since April 2020 Visiting Professor at the Department of Journalism and Communication Research, Hanover

     

    Social networking sites

    Twitter: @bachl
    Open Science Framework: osf.io/upab7
    Google Scholar: scholar.google.de/citations

Major teaching and research interests

  • Quantitative communication research
  • Political communication
  • Health communication

Activities

  • Member of the German Society of Mass Communication (DGPuK)
  • Since 2018 co-speaker of the German Society of Mass Communication's Expert Group Methods
  • Member of the International Communication Association (ICA)

Publications

2019

Bachl, M. (2019). An evaluation of retrospective Facebook content collection. In P. Müller, S. Geiß, C. Schemer, T. K. Naab & C. Peter (Eds.), Dynamische Prozesse der öffentlichen Kommunikation: Methodische Herausforderungen [Dynamic processes of public communication: Methodological challenges] (pp. 57-72). Cologne: Halem. Preprint at doi.org/10.17605/OSF.IO/S7CZG

Bachl, M. & Scharkow, M. (2019). Some suggestions on dealing with measurement error in linkage analyses. In C. Peter, T. K. Naab & R. Kuehne (Eds.), Measuring media use and exposure: Recent developments and challenges (pp. 175-195). Cologne: Halem. Preprint at doi.org/10.17605/OSF.IO/FU9QP

Reifegerste, D. & Bachl, M. (2019). Informationssuche als Beziehungstat. Der Zusammenhang zwischen relationalen Faktoren und Motiven der stellvertretenden Suche nach Gesundheitsinformationen [Information seeking as relationship crime. The connection between relational factors and motives of surrogate seeking for health information]. Studies in Communication and Media, 9(3), 377-411. doi.org/10.5771/2192-4007-2019-3-378

Scharkow, M. & Bachl, M. (2019). Stable attitudes and behaviors as boundary conditions for testing reinforcing spirals models. In P. Müller, S. Geiß, C. Schemer, T. K. Naab & C. Peter (Eds.), Dynamische Prozesse der öffentlichen Kommunikation: Methodische Herausforderungen [Dynamic processes of public communication: Methodological challenges] (pp. 286-300). Cologne: Halem. Preprint at doi.org/10.17605/OSF.IO/C5UTA

Scherr, S., Bachl, M. & de Vreese, C. H. (2019). Searching for watchdogs: Investigating journalistic role performance using latent-class analysis. Journalism Studies, 20(11), 1635-1652. doi.org/10.1080/1461670X.2018.1533417

Vögele, C. & Bachl, M. (2019). The quality of public opinion poll coverage in German national newspapers during federal election campaigns. International Journal of Public Opinion Research. doi.org/10.1093/ijpor/edz024

2018

Bachl, M. (2018). (Alternative) media sources in AfD-centered Facebook discussions. Studies in Communication and Media, 7(2), 128-142. doi.org/10.5771/2192-4007-2018-2-128

Mangold, F. & Bachl, M. (2018). New news media, new opinion leaders? How political opinion leaders navigate the modern high-choice media environment. Journal of Communication, 68(5), 896-919. doi.org/10.1093/joc/jqy033

2017


Bachl, M. (2017). Conditional process modeling (Mediation analysis, moderated mediation analysis, moderation analysis and mediated moderation analysis). In J. Matthes (Ed.), International encyclopedia of communication research methods. Hoboken: Wiley. doi.org/10.1002/9781118901731.iecrm0038

Bachl, M. (2017). How attacks and defenses resonate with viewers’ political attitudes in televised debates: An empirical test of the resonance model of campaign effects. In D. Schill, R. Kirk & A. E. Jasperson (Eds.), Political communication in real time. Theoretical and applied research approaches (pp. 225-248). New York: Routledge.

Bachl, M. (2017). Selective exposure and hostile media perceptions during election campaigns. International Journal of Public Opinion Research, 29(2), 252-262. doi.org/10.1093/ijpor/edw014

Bachl, M. & Mangold, F. (2017). Gesundheitsbezogene Informationsrepertoires: Ein nutzerorientierter Ansatz zur Analyse der Informationsnutzung im Gesundheitskontext [Health-realted information repertories: A user-oriented approach on the analysis of the use of information regarding health]. In C. Lampert & M. Grimm (Eds.), Gesundheitskommunikation als transdisziplinäres Forschungsfeld [Health communication as a transdisciplinary field of research] (pp. 79-92). Baden-Baden: Nomos.

Bachl, M. & Scharkow, M. (2017). Correcting measurement error in content analysis. Communication Methods and Measures, 11(2), 87-104. doi.org/10.1080/19312458.2017.1305103

Reifegerste, D., Bachl, M. & Baumann, E. (2017). Surrogate health information seeking in Europe: Influence of source type and social network variables. International Journal of Medical Informatics, 103, 7-14. doi.org/10.1016/j.ijmedinf.2017.04.006

Reifegerste, D., Bachl, M., & Baumann, E. (2017). Wer sind die Surrogate Seeker? Demografische, motivationale und sozio-kontextuelle Faktoren der Suche nach Gesundheitsinformationen für andere Personen [Who are the surrogate seekers? Demograhic, motivational and socio-contextual factors of the search for health information for other people]. In C. Lampert & M. Grimm (Eds.), Gesundheitskommunikation als transdisziplinäres Forschungsfeld [Health communication as a transdisciplinary field of research] (pp. 119-130). Baden-Baden: Nomos.

Scharkow, M. & Bachl, M. (2017). How measurement error in content analysis and self-reported media use leads to minimal media effect findings in linkage analyses: A simulation study. Political Communication, 34(3), 323-343. doi.org/10.1080/10584609.2016.1235640

Vögele, C. & Bachl, M. (2017). Der Einfluss des Dialekts auf die Bewertung von Politikern [The influence of the dialect on the evaluation of politicians]. Studies in Communication and Media, 6(2), 196-215. doi.org/10.5771/2192-4007-2017-2-196

2016

Bachl, M. (2016). Online health information seeking in Europe: Do digital divides persist? Studies in Communication and Media, 5(4), 427-453. doi.org/10.5771/2192-4007-2016-4-427

2014


Bachl, M. (2014). Analyse rezeptionsbegleitend gemessener Kandidatenbewertungen in TV-Duellen. Erweiterung etablierter Verfahren und Vorschlag einer Mehrebenenmodellierung [An analysis of candidate evaluations in TV face-offs measured during reception]. Berlin: epubli. Online: uhoh.de/diss-bachl

2013

Bachl, M., Brettschneider, F. & Ottler, S. (Eds.). (2013). Das TV-Duell in Baden-Württemberg 2011 [The TV face-off in Baden-Wuerttemberg 2011]. Wiesbaden: VS.

Papers

2020

Bachl, M. & Link, E. (2020, March). Impfdiskurse in Elternforen: Eine quantitative Bestandsaufnahme, 2012-2019 [Vaccination discourses in parents' newsgroups: A quantitative survey, 2012-2019]. Poster presentation at the 65th Annual Conference of the German Society of Mass Communicaton, March 10-12, 2020, Munich.

 

Last modified: 2020-05-08

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