Dr. Sarah Geber

Vitae

  • 1985 born in Flensburg
  • 2005-2011 studies of Media Management at the Department of Journalism and Communication Research, Hanover
  • 2007 internship at the strategy agency for brands and communication "diffferent", Berlin
  • 2008 internship at radio ffn, department of corporate communications, Hanover
  • 2008 studies abroad at the Institut de la communication et des médias of the Université Stendhal III, Grenoble
  • 2008-2011 Student Assistant at radio ffn, department of corporate communications
  • 2008 Project Assistant at the department's research project "Relationships and values of stakeholders of TIME companies in the context of the history of media development and social change" in cooperation with the German Telekom Laboratories, Berlin
  • 2009 Student Assistant at the Department of Journalism and Communication Research, Prof. Dr. Carsten Winter
  • since September 2011 Research Assistant at the Department of Journalism and Communication Research
  • 2016 PhD with the Thesis „How Opinion Leaders Communicate Opinion. New Theoretical and Methodological Perspectives on the Opinion Leader Concept and Their Impact for Political Everyday Communication“

Major teaching and research interests

  • Media effects

  • Political communication

  • Risk communication

  • Methods of empirical social research

Activities

  • Course guidance for the B.A. and M.A. programs Media Management
  • Coordination of the entrance exam for the MA program Media Management
  • Cooperation in the projects of the German Federal Highway Research Institute on risk communication for young male and female drivers and on the evaluation of the traffic safety campaign "Down with Speed" 

  • Organization of the 2014 annual conference of the expert group "Reception and Effects Research" of the German Society of Mass Communication

  • Reviews for the "Journal of Media Psychology", the "International Journal of Communication" and the "Journal of Information Technology & Politics"

  • Member of the International Communication Association (ICA), of the European Communication Research and Education Association (ECREA) and of the Junior Scientists' Network for Political Communication (NapoKo)

  • Representative of the research assistants in the search committee for the professorship of Mass Communication at the Department of Journalism and Communication Research 

Publications

in preparation/in press

Geber, S., Baumann, E. & Klimmt, C. (in press). Where do norms come from? Peer communication as a factor in normative social influences on risk behavior. Communication Research. 

Scherer, H. & Geber, S. (in preparation). Standardization. In J. Matthes, R. Potter & C. S. Davis (Eds.), International encyclopedia of communication research methods. Hoboken, NJ: Wiley.

2017

Geber, S. (2017). Wie Meinungsführer Meinung kommunizieren. Meinungsführerschaft in der politischen Alltagskommunikation [How opinion leaders communicate opinion. Opinion leadership in political everyday communication]. Cologne: von Halem.

Klimmt, C., Maurer, M., Geber, S., Oschatz, C., Sülflow, M. (2017). Evaluation der Kampagnenfortsetzung 2013/14 „Runter vom Gas!“ [Evaluation of the campaign continuation 2013/14 "Down with Speed!"]. Berichte der Bundesanstalt für Straßenwesen, Mensch und Sicherheit, M 271. Bremen: Fachverlag NW.

2016

Geber, S., Baumann, E. & Klimmt, C. (2016). Tailoring in risk communication by linking risk profiles and communication preferences: The case of speeding of young car drivers. Accident Analysis & Prevention, no Vol.(97), 315-325. doi:10.1016/j.aap.2015.06.015

Geber, S., Scherer, H. & Hefner, D. (2016). Social capital in media societies: The impact of media use and media structures on social capital. International Communication Gazette, 78(6), 493-513. doi:10.1177/1748048516640211

2015

Baumann, E., Geber, S., Klimmt, C., Maurer, M., Oschatz, C. & Sülflow, M. (2015). Grenzen der Wirksamkeit präventiver Botschaften am Beispiel von Verkehrssicherheitskampagnen [Limits of effectiveness of preventive messages using the example of traffic safety campaigns]. In M. Schäfer, O. Quiring, C. Rossmann, M. Hastall & E. Baumann (Eds.), Gesundheitskommunikation im gesellschaftlichen Wandel [Health communication in societal change] (pp. 213-222). Baden-Baden: Nomos.

Geber, S. & Scherer, H. (2015). My voter, my party, and me. American and German parliamentarians on Facebook. Journal of Information Technology & Politics, 12(4), 360-377. doi:10.1080/19331681.2015.1101037

2014

Baumann, E. & Geber, S. (2014). Targetingstrategien in der Verkehrssicherheitskommunikation zur Erreichbarkeit junger Risikogruppen [Targeting strategies in traffic safety communication to reach young risk groups]. In C. Klimmt, M. Maurer, H. Holte & E. Baumann (Eds.), Verkehrssicherheitskommunikation: Beiträge der empirischen Forschung zur strategischen Unfallprävention [Traffic safety communication: Empirical Research on strategic prevention of accidents] (pp. 287-307). Wiesbaden: Springer VS.

Holte, H., Klimmt, C., Baumann, E. & Geber, S. (2014). Wirkungsvolle Risikokommunikation für junge Fahrer und Fahrerinnen [Effective risk communication for young male and female Drivers]. Berichte der Bundesanstalt für Straßenwesen, Mensch und Sicherheit, M 249. Bremen: Fachverlag NW.

Papers

2017

Geber, S. &  Hefner, D. (2017, January). Gesucht: Eine Theorie sozial-normativer Mediennutzung [Wanted: A theory of social-normative media use]. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Society of Mass Communication, January 26-28, 2017,  Erfurt.

2016

Geber, S., Baumann, E. & Klimmt, C. (2016, June). Revisiting the role of peer communication in normative social influences on risk behavior. Paper presented at the 66th Conference of the International Communication Association (ICA), June 9-13, 2016, Fukuoka, Japan.

Geber, S., Hefner, D., Klimmt, C. & Scherer, H. (2016, January). Wie kommunizieren Meinungsführer wirklich? Eine Beobachtung politischer Alltagsgespräche [How do opinion leaders really communicate? An observation of political daily small talk]. Paper presented at the Annual Conference of the Expert Group Reception and Effects Research of the German Association of Mass Communication, January 28-30, 2016, Amsterdam, The Netherlands.

2015

Geber, S., Baumann, E. & Klimmt, C. (2015, November). Die Rolle der Peer-Kommunikation für gesundheitsrelevantes Risikoverhalten Jugendlicher: Theoretische und kommunikationsstrategische Ansatzpunkte [The role of peer communication for health relevant risk behavior of adolescents: Theoretical and communicative strategical approaches]. Paper presented at the Annual Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Schwitzerland.

Baumann, E., Geber, S. & Klimmt, C. (2015, May). Celebrity endorsement in anti-drunk-driving campaigns. Paper presented at the 65th Conference of the International Communication Association (ICA), May 21-25, 2015, San Juan, Puerto Rico.

2014

Baumann, E., Geber, S., Klimmt, C., Maurer, M., Oschatz, C. &  Sülflow, M. (2014, November). Zielgruppe = Gesundheitsrisiko plus Resistenz gegen gut gemeinte Ratschläge. Grenzen der Wirksamkeit präventiver Botschaften am Beispiel von Verkehrssicherheitskampagnen [Target group = Health risk plus resistence against well-meant advice. Limits of efficacy of preventive messages using the example of traffic safety campaigns]. Paper presented at the 2nd Conference of the Ad Hoc Group Health Communication of the German Society of Mass Communication, November 20-22, 2014, Mainz.

Baumann, E., Geber, S., Oschatz, C., Sowka, A., Sülflow, M., Maurer, M. & Klimmt, C. (2014, November). Road safety campaigns and driver attitudes towards safe driving: The case of Germany, 2008-2013. Paper presented at the 5th European Communication Conference of the European Communication Research and Education Association (ECREA), November 12-15, 2014, Lisbon, Portugal.

Baumann, E. & Geber, S. (2014, June). Celebrity endorsement in prevention campaigns: Reaching risk groups by risk-taking advocates? Paper presented at the Conference on Communication, Medicine and Ethics (COMET), June 26-28, 2014, Lugano, Schwitzerland.

Geber, S. , Baumann, E. & Klimmt, C. (2014, May). Risk profile + communication profile = Means for tailored health campaign strategies. The case of young car drivers, Paper presented at the 64th Annual Conference of the International Communication Association (ICA), May 22-26, 2014, Seattle, WA, USA.

2013

Geber, S. & Scherer, H. (2013, June). My voter, my party, and me. American and German parliamentarians on Facebook. Paper presented at the 63rd Annual Conference of the International Communication Association (ICA), June 17-21, 2013, London, UK.

Geber, S. (2013, June). Wie Meinungsführer Meinungen kommunizieren [How opnion leaders communicate opinions]. Presentation of the dissertation topic at the 5th colloquium of the Junior Scientists' Network for Political Communication  (NapoKo), June 13-15, 2013, Erfurt.

2012

Geber, S., Hefner, D. & Scherer, H. (2012, October). Media’s impact on trust and collectivism – An international comparative multilevel analysis. Paper presented at the 4th European Communication Conference of the European Communication Research and Education Association (ECREA), October 24-27, 2012, Istanbul, Turkey.

Geber, S. (2012, September). Soziales Kapital und Medien in Europa. Eine Mehrebenenanalyse zum Einfluss der Medien auf das soziale Kapital in europäischen Ländern [Social capital and media in Europe. A multilevel analysis on the influence of media on the social capital in European countries]. Paper presented at the Lazarsfeld stipend at the Annual Conference of the Expert Group Methods of the German Society of Mass Communication, September 27-29, 2012, Zurich, Switzerland.

Geber, S., Scherer, H. & Hefner, D. (2012, May). Surfing together: The social capital of media societies. Paper presented at the 62nd Annual Conference of the  International Communication Association (ICA), May 24-28, 2012, Phoenix, Arizona, USA.

 

Contact

Dr. Sarah Geber
Telephone: 0511-3100-485

Last modified: 2017-10-12

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