Elena Link, M.A.

Vitae

  • 1988 born in Buchen (Odenwald)
  • 2007-2013  studies of Media Management at the Department of Journalism and Communication Research, Hanover
  • 2009-2012 Student Assistant for public relations at the Department of Journalism and Communication Research
  • 2009 internship in the field of communication consulting and marketing at the DZ Bank AG, Frankfurt
  • 2009 internship in the field of communication consulting at aserto GmbH & Co.KG
  • 2009-2012 Project Employee at aserto GmbH & Co.KG
  • 2012 studies abroad at the Helsinki Metropolia University of Applied Sciences
  • 2012-2013 Junior Project Leader at aserto GmbH & Co.KG
  • Since May 2013 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Health communication
  • Political communication
  • Methods of empirical social research
  • Organizational communication

Activities

  • Member of the Alumni organization KommunikationsKultur e.V. (KKeV)

Publications

in press

Link, E. & Emde, K. (in press). Discriminant analysis. In J. Matthes (Ed.), International encyclopedia of communication research methods. Malden, MA: Wiley-Blackwell.

2017

Link, E., Baumann, E., Dittrich, A. & Früh, H. (in press). Schlüsselfaktor Vertrauen: Die Bedeutung unterschiedlicher Vertrauensinstanzen für das Informationshandeln in Online-Communities im Kontext der Schwangerschaft [Key factor trust: The significance of different instances of trust for the information behavior in online communities in the context of pregnancy]. In C. Lampert & M. Grimm (Eds.), Gesundheitskommunikation als transdisziplinäres Forschungsfeld [Health communication as an interdisciplinary research field]. Baden-Baden: Nomos.

Link, E. & Klimmt, C. (2017). Kognitive Verarbeitung von Gesundheitsinformationen [Cognitive processing of health Information]. In C. Rossmann & M. Hastall (Eds.), Handbuch Gesundheitskommunikation – kommunikationswissenschaftliche Perspektiven [Handbook health communication – Perspectives of mass communication]. Berlin: Springer. doi:10.1007/978-3-658-10948-6_19-1

Link, E., Possler, D. & Möhring, W. (2017). Neue Strategien des Journalismus auf dem Prüfstand: Die Wirkung des Trends Datenjournalismus aus Rezipientensicht [New journalism strategies on trial: The effect of the trend data journalism from the recipients' perspective]. In M. Beiler, & B. Bigl (Eds.), 100 Jahre Kommunikationswissenschaft in Deutschland – vom Spezialfach zur Integrationsdisziplin [100 years of mass communication in Germany – From special discipline to integration discipline] (pp. 271-289). Konstanz: UVK.

Possler, D. & Link, E. (2017). Der Trend Datenjournalismus und seine Bedeutung aus medienethischer Perspektive [The trend of data journalism and its significance from the perspective of media ethics]. In I. Stapf, M. Prinzing & A. Filipovic (Eds.), Gesellschaft ohne Diskurs? Digitaler Wandel und Journalismus aus medienethischer Perspektive [Society without discourse? Digital change and journalism from the perspective of media ethics] (pp. 103-120). Baden-Baden: Nomos. doi:10.5771/9783845279824-103

Reifegerste, D. & Link, E. (2017). Gender und Gesundheitskommunikation. Was gibt es Neues? [Gender and health communication. What's new?]. Impu!se für Gesundheitsförderung, (1), 5-6. http://www.gesundheit-nds.de/images/pdfs/impulse/LVG-Zeitschrift-Nr94-Web.pdf

2016

Baumann, E. & Link, E. (2016). Onlinebasierte Gesundheitskommunikation: Nutzung und Austausch von Gesundheitsinformationen über das Internet [Online-based health communication: Use and exchange of health information via internet]. In F. Fischer & A. Krämer (Eds.), eHealth in Deutschland. Anforderungen und Potenziale innovativer Versorgungsstrukturen [eHealth in Germany. Demands and potentials of innovative structures of medical care] (pp. 385-406). Berlin, Heidelberg: Springer. DOI: 10.1007/978-3-662-49504-9_21

Klimmt, C., Link, E., Emde, K. & Schneider, B. (2016). Communication as integral element of biomedical implant innovation. BioNanoMaterials (Special Issue „Biofabrication“), 17 (1-2), 93-102.

Link, E. (2016). Gesundheitskommunikation mittels Gesundheitsportalen und Online-Communitys [Health communication via health portals and online communities]. In C. Rossmann & M. Hastall (Eds.), Handbuch Gesundheitskommunikation – kommunikationswissenschaftliche Perspektiven [Handbook health communication - Perspectives of communication sciences]. Berlin: Springer. doi: 10.1007/978-3-658-10948-6_13-1

Link, E., Baumann, E. & Früh, H. (2016). Online discourses about pregnancy: Privacy as a ‘price’ for supportive communication? International Journal of Communication and Health, o.Jg. (8), 54-64. Retrieved from http://communicationandhealth.ro/upload/number8/ELENA-LINK.pdf

Link, E., Schlütz, D., Auge, H., Gramlich, B., Meseke, J., Owsianski, S.-A., ... Wolf, A.-L. (2016). Kann man Alzheimer mit Humor nehmen? Eine Untersuchung der Reaktionen von Angehörigen von Alzheimer-Betroffenen auf den Kinofilm ‚Honig im Kopf‘ [Is it possible to have a sense of humour about Alzheimer? A study on the reactions of relatives of Alzheimer patients on the movie ‚Honig im Kopf‘]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 183-195). Baden-Baden: Nomos.

Link, E., Schlütz, D. M. & Brauer, S. (2016). Opportunities and challenges of entertainment-education: Learning about Parkinson’s disease via The Michael J. Fox Show. Communication & Medicine, 13(2), 203-214. https://doi.org/10.1558/cam.28981

Scherer, H., Link, E., Baumann, E., Emde-Lachmund, K. & Klimmt, C. (2016). Kommunikation in Krisenzeiten: Neue Perspektiven auf die Interaktion von Risikowahrnehmung und Gesundheitsinformationsverhalten am Beispiel der Ebola-Epidemie [Communication in times of crises: New perspectives on the interaction of risk perception and health information behavior using the example of the Ebola epidemic]. In A.-L. Camerini, R. Ludolph & F. B. Rothenfluh (Eds.), Gesundheitskommunikation im Spannungsfeld zwischen Theorie und Praxis [Health communication between the priorities of theory and practice] (pp. 196-210). Baden-Baden: Nomos.

 

2014

Link, E., Scherer, H. & Schlütz, D. (2014). Unsicherheit behandeln: Kommunikation über Therapieentscheidungen in Onlineforen [Treating insecurity. Communication on therapy decisions in online forums]. In E. Baumann, M. R. Hastall, C. Rossmann & A. Sowka (Eds.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft [Health communication as a research field of cmass ommunication and media sciences] (pp. 209-223). Baden-Baden: Nomos.

2013

Schlütz, D., Blake, C., Charrier, D., Dyszy, A., Emde, K., Hirt, F., Keldenich, F., Link, E. & Sponer, J. (2013). Werbung in Bildschirmspielen: Eine Eye-Tracking-Studie zur Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising [Advertising in video games: An eye-tracking study on the role of brand awareness and advertising intensity for perceiving and memorizing in-game advertising]. In T. Schierl & J. Tropp (Eds.), Wert und Werte der Marketing-Kommunikation [Quality and values of marketing communication] (pp. 281-298). Cologne: von Halem.

Papers

2017

Link, E., Baumann, E. & Früh, H. (2017, May). It this a question of trust? Trust in offline sources as a trigger to turn to online communities. Paper presented at the 67th Annual Conference of the International Communication Association, May 25-29, 2017, San Diego, USA.

Link, E., Baumann, E., Schlütz, D. M., Heine, K. & John, S. (2017, May). The challenges of labeling entertainment education Messages. Paper presented at the Preconference „Innovations in Narrative-Based Intervention Design, Development, and Evaluation“ at the 67th Annual Conference of the International Communication Association, May 25, San Diego, USA.

Possler, D., Link, E. & Niemann-Lenz, J. (2017, May). Help, I need somebody! Help, not just anybody! Determinants of the helpfulness of physician reviews. Paper presented at the 67th Annual Conference of the International Communication Association (ICA), May 25-29, 2017, San Diego, USA.

Reifegerste, D. & Link, E. (2017, May). „I repeatedly discussed that with my wife": Medical decision making among arthritis patients and their significant others. Paper presented at the Annual Conference of the International Communication Association (ICA), May 25-29, 2017, San Diego, USA.

Link, E., Baumann, E. & Früh, H. (2017, April). Trust as driving force to consult health professionals or alternative sources. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.

Reifegerste, D., Link, E. & Eberlein, E. (2017, April). Is patient-centered communication enough? Health professionals’ attitudes towards family involvement in depression treatment. Poster presented at the 4th Biennial D.C. Health Communication Conference, April 27-29, 2017, Fairfax, USA.

Reifegerste, D. & Link, E. (2017, March). Dyade, Triade oder gleich das ganze Netz? – Methodische Herausforderungen bei der Untersuchung von Vernetzungsphänomenen in der Gesundheitskommunikation [Dyad, triad or the whole net straight away? – Methodical challenges upon studying networking phenomena in health communication]. Paper presented at the 62nd Annual Conference of the German Society of Mass Communication, March 30 to April 1, 2017, Düsseldorf.

2016

Link, E., Baumann, E., Dittrich, A. & Früh, H. (2016, November). Schlüsselfaktor Vertrauen: Vertrauenstypen und ihr Informationshandeln [Key driver trust: Types of trust and their information behavior]. Paper presented at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Link, E. & Reifegerste, D. (2016, November). „Mit meiner Frau habe ich immer wieder gesprochen.“ Die Rolle der Angehörigen in medizinischen Entscheidungsprozessen ["I talked to my wife over and over again." The role of relatives in the process of medical decision making]. Paper presented at the 1st Annual Conference of the Expert Group Health Communication of the German Society of Mass Communication, November 23-25, 2016, Hamburg.

Link, E., Baumann, E. & Früh, H. (2016, July). Risk perceptions and supportive online communication in pregnancy. Poster presentation at the 14th International Conference on Communication, Medicine, and Ethics Conference (COMET), July 4-6, 2016, Aalborg, Denmark.

Link, E. & Klimmt, C. (2016, July). Earning and losing it: Dimensions and determinants of patient trust in specialized physicians. Poster presentation at the 14th International Conference on Communication, Medicine, and Ethics (COMET), July 4-6, 2016, Aalborg, Denmark.

Link, E., Emde, K. & Klimmt, C. (2016, June). Expert statements and distressing pictures: Audiences responses to media coverage of animal experimentation. Poster presentation at the 66th Annual Conference of the International Communication Association (ICA), June 9-13, 2016, Fukuoka, Japan.

Link, E. & Possler, D. (2016, June). Social science done on deadline: Data journalism and its impact on the reading experience and perceived credibility. Poster presentation at the 66th Annual Conference of the International Communication Association (ICA), June 9-13, 2016, Fukuoka, Japan.

Link, E., Baumann, E. & Früh, H. (2016, April). Supportive needs – supportive communication? What pregnant women expect from the community and what they actually do. Poster presentation at the 14th Kentucky Conference on Health Communication, April 14-16, 2016, Lexington, USA.

Link, E. & Possler, D. (2016, March). Krisenstrategien des Journalismus auf dem Prüfstand: Der Wert des Trends Datenjournalismus [Journalism's crisis strategies on trial: The value of the data journalism trend]. Paper presented at the 61st Annual Conference of the German Society of Mass Communication, March 30-April 1, 2016, Leipzig.

2015

Link, E., Schlütz, D. et al. (2015, November). Kann man Alzheimer mit Humor nehmen? Eine  Untersuchung von Bewertung und Wirkung des Kinofilmes ‚Honig im Kopf‘ durch bzw. auf Angehörige von Alzheimerpatienten [Can you have a sense of humour about Alzheimer? A study on the evaluation of and the effects on families of Alzheimer patients with regard to the movie ‚Honig im Kopf]. Paper presented at the 3rd Annual Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Scherer, H., Baumann, E., Link, E., Emde, K. & Klimmt, C. (2015, November). Kommunikation in Krisenzeiten: Neue Perspektiven auf die Interaktion von Risikowahrnehmung und Gesundheits-informationsverhalten am Beispiel der Ebola-Epidemie [Communication in times of crisis: New perspectives on the interaction of risk perception and health Information behavior using the example of the Ebola epidemic]. Poster presentation at the 3rd Annual Conference of the Ad Hoc Group Health Communication, November 12-14, 2015, Lugano, Switzerland.

Link, E., Emde, K. & Klimmt, C. (2015, June). Media coverage of medical devices: Public visibility of implants between scandalism and health progress reports. Poster presentation at the 13th International Conference on Communication, Medicine, and Ethics (COMET), June 25-27, 2015, Hongkong.

Link, E., Schlütz, D. & Brauer, S. (2015, June). Opportunities and challenges of entertainment-education: Understanding and evaluating Parkinson’s disease via the Michael J. Fox Show. Paper presented at the 13th International Conference on Communication, Medicine, and Ethics (COMET), June 25-27, 2015, Hongkong.

Link, E., Baumann, E. & Früh, H. (2015, May). Online-discourses about pregnancy: Privacy as a ‘price’ for informational and social support? Paper presented at the 65th Annual Conference of the International Communication Association (ICA), May 21-25, 2015, San Juan, Puerto Rico.

Link, E., Scherer, H. & Schlütz, D. (2015, May). Online-Kommunikation als Mehrwert: Wie Frauen und Männer Krebsforen als Therapiebegleiter nutzen [Online communication as added value: How women and men use cancer forums as therapy accompaniment]. Paper presented at the 60th Annual Conference of the German Society of Mass Communication, May 13-15, 2015, Darmstadt.

Emde, K., Link, E., Klimmt, C. & Schneider, B. (2015, January). Revolution oder Mogelpackung? Die mediale Berichterstattung zu personalisierter Medizin. Eine Frame-Analyse des Chancen-Risiken-Diskurses und seiner Akteure [Revolution or fraud? Media news coverage on personalized medicin. A frame analysis of the chances and risks discourse and its actors]. Paper presented at the 2nd Annual Conference of the Ad-Hoc Group Science Communication (German Society of Mass Communication), January 30-31, 2015, Jena.

2014

Emde, K., Link, E. & Klimmt, C. (2014, November). Communicating animal experimentation: Effects of animal images and expert statements on news audience attitudes. Paper presented at the 5th Conference of the der European Communication Research and Education Organisation (ECREA), November 12-15, 2014, Lisbon, Portugal.

Emde, K., Link, E. & Klimmt, C. (2014, May). Media psychology for inclusive science communication: The case of narrative message design. Paper presented at the Conference “Public Communication of Science and Technology” (PCST 2014), May 5-8, 2014, Salvador de Bahia, Brasilia.

Link, E., Baumann, E. & Früh, H. (2014, November). Informational and social support in online communities: The case of pregnancy experience. Abstract, accepted as paper at the5th European Communication Conference (ECREA), November 12-15, Lisbon, Portugal.

Link, E., Emde, K. & Klimmt, C. (2014, May). Cute cats versus rational arguments: The challenge of communicating animal experimentation. Paper presented at the Conference “Public Communication of Science and Technology” (PCST 2014), May 5-8, 2014, Salvador de Bahia, Brasilia.

Emde, K., Link, E., Klimmt, C. & Schneider, B. (2014, January). Interne Wissenschaftskommunikation: Verständigung in interdisziplinären Forschungsteams als Diversity Management [Internal science communication: Understanding in interdisciplinary research teams as diversity Management]. Paper presented at the Conference of the Ad-Hoc Group Science Communication (German Society of Mass Communication), January 30 - February 1, 2014, Zurich, Switzerland. 

2013

Baumann, E., Link, E. & Früh, H. (2013, November). Offenheit und Intimität in Online-Communities: Unsicherheitsmanagement im Kontext von Kinderwunsch und Schwangerschaft [Openess and intimacy in online communities: Uncertainty management in the context of wish for child and pregnancy]. Paper presented at the Annual Conference of the Ad-Hoc Group Health Communication, November 21-23, 2013, Hanover.

Link, E., Scherer, H. & Schlütz, D. (2013, November). Emanzipation von der Krankheit: Foren als Kompass der Therapieentscheidung [Emancipation from illness: Forums as a compass for therapy decisions]. Paper presented at the Annual Conference of the Ad-Hoc Group Health Communication, November 21-23, 2013, Hanover.

Link, E. (2013, September). Emanzipation von der Krankheit: Foren als Kompass der Therapieentscheidung [Emancipation from illness: Using forums as compass in therapy decisions]. Paper presented at the Lazarsfeld stipend at the Annual Conference of the Expert Group Methods of the German Society of Mass Communication, September 26-28, 2013, Münster.

2012

Emde, K., Charrier, D., Dyszy, A., Link, E. & Schlütz, D. (2012, October). Youths and news: A qualitative study in young people's news habits. Paper presented at the Games-Pre-Conference of the 4th Conference of the European Communication Research and Education Organisation (ECREA), October 24-27, 2012, Istanbul.

2011

Blake, C., Schlütz, D., Charrier, D.,  Dyszy, A., Emde, K., Hirt, F., Keldenich, F., Link, E., Sponer, J.,  Heiden, C. (2011, October). Die Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising: Eine Eye-Tracking-Studie [The role of brand awareness and intensity of advertising for the perception and the memory of In-Game Advertising: An eye-tracking study]. Paper presented at the 6th Workshop of the Ad-Hoc Group Communication in Advertising of the German Society of Mass Communication, October 27-29, 2011, Pforzheim.

 

Conctact

Elena Link, M.A.
Telephone: 0511-3100-474

Last modified: 2017-07-31

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