Jule Scheper, M.A.

Vitae

  • 1991 born in Hannover
  • 2011-2017 bachelor and master studies in Media Management at the Department of Journalism and Communication Research, Hanover
  • 2012-2016 Student Employee at diffferent, strategy agency for brands and communication, Hanover
  • 2016-2018 Assistant Researcher at Fraunhofer ITEM
  • Since February 2018 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Political communication (political everyday communication; origin & development of public opinion)
  • Reception and effects research
  • (Computational) Methods of empirical social research
  • Media entrepreneurship

Activities

  • Representative for Communication and Marketing at the Department of Journalism and Communication Research
  • Member of the International Communication Association (ICA), European Communication Research and Education Association (ECREA) and the German Society of Mass Communication (DGPuK)
  • Lecturer in the "Media Entrepreneurship" program at the Department of Journalism and Communication Research, in which more than 125 students have been supported in the development of digital business models since 2013 (http://www.mediaentrepreneurship.de/)
  • Staff member in the DFG project "Schweigespirale vernetzt: Der Prozess öffentlicher Meinungsbildung aus der Meso-Perspektive" [Networked Spiral of Silence: The process of public opinion formation from a meso perspective]
  • Staff member in the third-party funded project "Computational Communication Science in der kommunikationswissenschaftlichen Lehre" [Computational Communication Science in the teaching of communication science].

Publications

2022

Eilders, C., Gerads, M., Scherer, H., & Scheper, J. (2022). Family, friends and taxi drivers in hybrid networks. Integrating the immediate social environment into the Spiral of Silence Theory. Studies in Communication Sciences, 22(1).

2021

Buschow, C., Possler, D. & Scheper, J. (2021). Teaching Media Entrepreneurship: How a start-up simulation can increase students’ knowledge and encourage them to work in entrepreneurial contexts. Teaching Journalism & Mass Communication, 11(1).

Scherer H., Scheper J., Pfeiffer L. (2021) Frames der Protestberichterstattung. Eine Analyse der medialen Protestberichterstattung im Zeitverlauf. [Frames of protest coverage. An Analysis of Media Protest Coverage over Time.] In Hahn K., Langenohl A. (eds) Protestkommunikation: Konflikte um die Legitimität politischer Öffentlichkeit. Medienkulturen im digitalen Zeitalter. [Protest Communication: Conflicts over the Legitimacy of Political Public Spheres. Media Cultures in the Digital Age.] Wiesbaden: Springer VS. doi.org/10.1007/978-3-658-31482-8_4

2019

Niemann-Lenz, J., Bruns, S., Hefner, D., Knop-Hülß, K., Possler, D., Reich, S., Reinecke, L., Scheper, J. & Klimmt, C. (2019). Crafting a strategic roadmap for computational methods in communication science: Learnings from the CCS 2018 Conference in Hanover. International Journal of Communication, 13 [Special section on Computational Communication Science, edited by E. Domahidi, J. Yang, J. Niemann-Lenz & L. Reinecke]. Retrieved fom ijoc.org/index.php/ijoc/article/view/10534

Scheper, J. (2019). Dazu sage ich jetzt lieber nichts! Warum wir unsere Meinung zu moralisch aufgeladenen Themen öffentlich preisgeben – oder verschweigen [Better, I don't comment on that! Why we give our opinion on morally controversial topics - or withhold it]. In M. Kretzler, E. Okon, L. Roßmannek & C. L. Simon (Eds.), Facetten politischer Kommunikation [Facets of political communication] (pp. 207-227). Düren: Shaker.

Papers

2022

Bruns, S., Scheper, J., & Meltzer, T. (2022, June). Flattering compliments and savage insults - The influence of mediated intergroup contact on minority (outgroup) support considering affective and cognitive mediators. Paper presented at the Annual Conference of the German Society of Mass Communciation's Expert Group Reception and Effects Research, June 7-9, 2022, Düsseldorf.

Scheper, J., Bruns, S., & Geber, S. (2022, June). Presumed influence and perceived norms: On the relationship between media use, presumed influence, and social distancing norms in the context of the COVID-19 pandemic. Paper presented at the Annual Conference of the German Society of Mass Communciation's Expert Group Reception and Effects Research, June 7-9, 2022, Düsseldorf.

Scheper, J. (2022, May). Opinion expression and the role of personality traits, social normative influences and the social situation: Combining the individual- and situation-centered levels as a multilevel model. Paper presented at the preconference "New Directions in Spiral of Silence Research" at the 72nd Annual Conference of the International Communication Association (ICA), 25 May 2022, Paris, France.

Scheper, J., Bruns, S., & Meltzer, T. (2022, May). Flattering compliments and savage insults - The influence of mediated intergroup contact on minority (outgroup) support considering affective and cognitive mediators. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May, 2022, Paris, France.

Scheper, J., Link, E., & Giesler, P. (2022, May). Would you mind sharing your opinion about the COVID-19 vaccination? Explaining opinion expression as form of information sharing. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.

Scheper, J. & Scherer, R. (2022, May). Silence is not an option: Opinion leaders’ willingness to express their opinion under spiral of silence pressure. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), 26-30 May 2022, Paris, France.

2021

Bruns, S. & Scheper, J. (2021, May). Social distancing in times of Corona: A longitudinal study on the role of (media-) communication for social norms on social distancing behavior. Paper presented at the 71st Annual Conference of the International Communication Association (ICA), May 27-31, 2021 [digitally].

Scheper, J. & Scherer, H. (2021, May). Look who’s talking: An empirical study on the moderating role of self-efficacy, political interest and social anxiety for the Spiral of Silence. Paper presented at the 71st Annual Conference of the International Communication Association (ICA), May 27-31, 2021 [digitally].

Scherer, H., Eilders, C., Scheper, J., & Gerads, M. (2021, May). Spiral of Silence goes meso: Conceptualisation of the relations between immediate social environment and the perception of the climate of opinion. Paper presented at the 71st Annual Conference of the International Communication Association (ICA), May 27-31, 2021 [digitally].

Buschow, C., Scheper, J., & Bruns, S. (2021, May). What to bring to the table? An examination of requirements in job announcements targeting media and communication graduates. Paper presented at the World Media Economics And Management Conference (WMEMC) 2021, May 20-21, May 2021 [digitally].

Bruns, S. & Scheper, J. (2021, April). Social-Distancing in Zeiten von Corona: Eine Längsschnittstudie zur Rolle von (Medien-) Kommunikation für soziale Normen zum Social-Distancing-Verhalten. [Social-Distancing in times of Corona. A longitudinal study on the role of (media) communication for social distancing norms].  Paper presented at the Three-Country Conference on Communication Science - DACH21, April 7-9, 2021, Zurich, Switzerland [digitally].

Eilders, C., Scherer, H., Scheper, J., & Gerads, M. (2021, April). Schweigespirale goes Meso: Konzeptualisierung der Einflussbeziehungen im sozialen Nahbereich auf die wahrgenommene öffentliche Meinung und die Meinungsbildung. [Spiral of Silence Goes Meso: Conceptualisation of the Relations Between Immediate Social Environment and the Perception of The Climate of Opinion].  Paper presented at the Three-Country Conference on Communication Science - DACH21, April 7-9, 2021, Zurich, Switzerland [digitally].

Scheper, J., Reich, S., & Scherer, H. (2021, April). Baby im Wandel der Zeit: Die Darstellung von Frauen in der populären Musik von 1960 bis 2018 [Baby through the ages: the representation of women in popular music from 1960 to 2018].  Paper presented at the Three-Country Conference on Communication Science - DACH21, April 7-9, 2021, Zurich, Switzerland [digitally].

Scheper, J., Scherer, H., & Peter, C. (2021, April). Täuschen oder Imaginieren: Meinungsklimawahrnehmung in Bezugsgruppen als experimentelle Bedingung [Deceiving or imagining: Opinion climate perception in reference groups as an experimental condition]. Paper presented at the Three-Country Conference on Communication Science - DACH21, April 7-9, 2021, Zurich, Switzerland [digitally].

Scheper, J., Gerads, M., Scherer, H., & Eilders, C. (2021, February). Who Conforms With Whom? Eine empirische Untersuchung der öffentlichen Redebereitschaft bei wahrgenommener Dissonanz zwischen Gesellschaft und sozialem Nahbereich. Paper presented at the annual conference of the DGPuK division „Politik und Kommunikation“, February, 12, 2021 [digitally].

Scheper, J., Bruns, S. (January, 2021). Davon will ich nichts mehr hören und sehen! Eine Längsschnittstudie zur Themenverdrossenheit in Zeiten von Corona und ihrem Zusammenhang mit Informationsvermeidung und Mediennutzung. Paper presented at the Annual Conference of the DGPuK Division "Rezeptions- und Wirkungsforschung", January, 29, 2021, Munich [digitally].

2020

Scheper, J., Possler, D. & Klimmt, C. (2020, January). Faszinierende Spiele – Auslöser und unterhaltsame Wirkungen der Emotion Ehrfurcht („Awe“) in Videospielen [Fascinating games - Triggers and entertaining effects of the emotion awe ("awe") in video games]. Paper presented at the German Society of Mass Communication’s Expert Group Reception and Effects Research, January 23-25, 2020, Würzburg.

2019

Possler, D., Scheper, J., Kreissl, J., Raney, A. A., Kuempel, A. S. & Unkel, J. (2019, May). Awe-Inspirational gaming: Exploring the formation and entertaining effects of awe in video games. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), May 24-28, 2019, Washington, D.C., USA.

Pfeiffer, L., Scherer, H. & Scheper, J. (2019, March). Frames der Protestberichterstattung. Eine Analyse der medialen Protestberichterstattung im Zeitverlauf [Frames of media coverage on protest. An analysis of the media coverage on protest over time]. Paper presented at the Conference of Protest Communication - Controversial Legitimacy of the Political Public in Digital and Urban Spaces, March 29-30, 2019, Salzburg, Austria. 

2018

Scheper, J., Scherer, H. & Geber, S. (2018, November). Breaking the silence? Opinion leadership as a factor within the spiral of silence. Paper presented at the 7th European Communication Conference (ECC) of the European Communication Research and Education Association (ECREA), October 31 - November 3, Lugano, Switzerland.

Scheper, J. (2018, April). Dazu sage ich jetzt nichts! Eine experimentelle Untersuchung der Gründe, seine Meinung zu moralisch aufgeladenen Themen in der Öffentlichkeit preiszugeben oder zu verschweigen [I won't say anything about that now! An experiment on the reasons to openly give or give not one's opionion on morally charged issues]. Paper presented at the Düsseldorf Forum for Political Communication, April 5-7, 2018, Düsseldorf.

 

Contact

Jule Scheper, M.A.
Telefon: 0511-3100-483

Last modified: 2022-06-30

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