Miriam Jaspersen, Dipl.-Medienwiss.

Vitae

  • 1974 born in Rotenburg a. d. Fulda
  • 1994-1999 studies of Media Management with the minor Music Science at the Department of Journalism and Communication Research
  • 1998 semester abroad at San José State University, California
  • 2000-2003 strategy, consulting and budget direction at Dievision, Agency for Communication
  • 2001/2002 Lecturer at the Department of Journalism and Communication Research
  • 2003-2015 Employee at Sennheiser electronic GmbH & Co. KG; working in the fields product communication consumer, strategic marketing and global brand management
  • 2010/11 distance studies of Cultural Management at the Hamburg University of Music and Drama
  • 2015-2018 Research Assistant at the Hanover University of Applied Sciences and Arts (Faculty III - Media, Information and Design) in a research project on bioplastics funded by the Federal Ministry of Food and Agriculture
  • Since April 2018 Research Assistant at the Department of Journalism and Communication Research, Hanover Center for Health Communication [HC]²

Publications

2017

Blesin, J.-M., Jaspersen, M. & Möhring, W. (2017). Boosting plastics’ image? Communicative challenges of innovative bioplastics. e-plastory - Journal of Plastics History, no Vol. (3). http://e-plastory.com/index.php/e-plastory

Jaspersen, M. (2017). Product communication for bioplastics. Uncharted territory and an adventure for the companies involved. Results of a study. Bioplastics Magazine, (7), 46-47. 

Papers

2018

Möhring, W., Blesin, J.-M., Jaspersen, M. (2018, June). „We still know too little“ - The challenge of uncertainty in communications about new materials and its products. Paper presented at the Interdisciplinary Symposion "Mediatized Science Communication Under Close Scrutiny: Recent Challenges", University of Rostock, June 9, 2018, Rostock.

2017

Blesin, J.-M., Jaspersen, M. & Möhring, W. (2017, June). Uncertainty as an influencing factor on communications about innovative materials - identification and handling of a possible restraint in sustainability transition. Paper presented at the International Sustainability Conference (IST), June 19, 2017, Gothenburg, Sweden.

Jaspersen, M. & Blesin, J.-M. (2017, March). Biokunststoff-Produkte: Wahrnehmung und Kommunikation [Bioplastic products: Perception and communication]. Paper presented at the Expert Panel C.A.R.M.E.N. (Central Agricultural Natural Resource Marketing and Energy Network): Bioplastics - Components of a Sustainable Management, March 22, 2017, Würzburg.

Jaspersen, M. (2017, February). Kommunikationsmittelanalyse - Eine Untersuchung der Produktkommunikation zu Biokunststoffen [Communication tool analysis - A study on product communication on bioplastics]. Paper presented at the Communication Workshop "Challenges and Chances of the Population and Consumer Communication on Bioplastics" within the Project "Bioplastics and Sustainable Economy" of the Federal Ministry of Education and Research, February 16, 2017, Hanover.

 

Contact

Miriam Jaspersen

Telephone: 0511-3100-458

Last modified: 2018-10-12

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