Paula Giesler, M.A.

Vitae

  • 1992 born in Westerstede
  • 2012-2015 Apprenticeship as audiovisual media clerk at TVN MEDIA PROFESSIONALS GmbH, Hanover
  • 2015-2016 Production assistant at TVN CORPORATE MEDIA GmbH & Co. KG, Hanover
  • 2016-2021 Bachelor's degree in Communication Science and Master's degree in Health Communication at the University of Erfurt
  • 2018 Internship in the field of artist placement at Konzertdirektion Schmid, Hannover
  • 2018 Internship in the field of corporate communications at FleishmanHillard Germany GmbH, Frankfurt am Main
  • 2020 Internship in the field of infection protection and epidemiology at the Lower Saxony State Health Office, Hanover
  • 2021 Research Assistant in the COSMO project of the University of Erfurt
  • Since July 2021 Research Assistant at the Department of Journalism and Communication Research

Major teaching and research interests

  • Health communication
  • Digital health information and dialogue offerings
  • Vaccination communication and determinants of vaccination decision

Activities

  • Research Associate in externally funded project "Caring for patients during and beyond the corona crisis: The need for digital transformation of health information provision to acutely and chronically ill patients" (DigiCare)
  • Research Associate in externally funded project "Cancer prevention in dialogue"

Publications

2021

Betsch, C., Sprengholz, P., Siegers, R., Eitze, S., Korn, L., Goldhahn, L., Schmitz, J., Giesler, P., Knauer, G. & Jenny, M. (2021). Empirical evidence to understand the human factor for effective rapid testing against SARS-CoV2. PNAS, 118(32) e2107179118. doi.org/10.1073/pnas.2107179118

Papers

2021

Giesler, P., Eitze, S., Shamsrizi, P., Addo, M.M. & Betsch, C. (2021, November). Guter Impfstoff - schlechte Kommunikation: Der Einfluss von unerwünschten Vorfällen bei AstraZeneca-Impfstudien auf das Vertrauen, die Impfbereitschaft und die Teilnahmebereitschaft [Good vaccine - poor communication: The impact of adverse events in AstraZeneca vaccination trials on trust, vaccination readiness, and willingness to participate]. Paper presented at the 6th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 17-19, 2021, Hohenheim [digitally].

Posselt, J., Giesler, P., Link, E. & Baumann, E. (2021, November). Kompetent und informierter?! Das Zusammenwirken von (digitaler) Gesundheitskompetenz und Gesundheitsinformationshandeln [Competent and more informed?! The interaction of (digital) health literacy and health information action]. Paper presented at the 6th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 17-19, 2021, Hohenheim [digitally].

 

Contact

Paula Giesler, M.A.
Telephone: 0511-3100-488

Last modified: 2021-12-10

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