• Vitae
• Major teaching and research interests
• Activities
• Publications
• Papers

• 2014-2021 Bachelor and Master studies in Media Management at the Department of Journalism and Communication Research, Hanover
• 2015 internship in the field of quality management/panel management at Ipsos SA
• 2016-2017 Working Student in the field of media measurement at GfK SE GmbH
• 2017 internship in the field of event management at Continental AG
• 2017-2018 Working Student in the field of business development at GfK SE GmbH
• 2018-2020 Working Student in the fields of sales and data analytics at Syncier GmbH
• 2018-2020 Student Assistant/tutorial for the seminar Introduction Into Communication Research and Working Scientifically at the Department of Journalism and Communication Research, Hanover
• 2021 Junior Data Analyst at Syncier GmbH
• Since December 2021 Research Assistant and PhD Student at the Deparment of Journalism and Communication Research, Hanover

• Political communication, in particular news usage and its determinants
• Reception and effects research
• (Computational) methods of empirical social research
• Media entrepreneurship

• Member of the International Communication Association (ICA)
• Member of the European Communication Research and Education Association (ECREA)
• Member of the German Society of Mass Communication (DGPuK)
• Member of the Alumni organization KommunikationsKultur e.V (KKeV)

2025

Klimmt, C., Dittrich, A., & Leuppert, R. (2025). Disclosure of perpetrator origin in crime news: Changing practices in journalism after populist accusations? Journalism, 26(2), 464-484. doi.org/10.1177/14648849241243191

2024

Leuppert, R., Allagui, I. & Klimmt, C. (2024). Social inequality and news media repertoires in seven MENA countries. Global Media & Communication, 20(3), 273-294. doi.org/10.1177/17427665241289262

Leuppert, R., Bruns, S., Rahe, V. & Scherer, H. (2024). What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles. Journalism. doi.org/10.1177/14648849241285497

Link, E., Baumann, E. & Leuppert, R. (2024). Clarifying the relationship between information seeking and avoidance: Longitudinal analyses of information behaviors and their normative influences. Health Communication, 39(5), 1038–1052. doi.org/10.1080/10410236.2023.2201736

Scheper, J., Leuppert, R., Possler, D., Freytag, A., Bruns, S. & Niemann-Lenz, J. (2024). Integrating R into statistics and data analysis education: Learnings from the development and evaluation of a teaching concept for communication science. Journalism & Mass Communication Educator, 0(0). doi.org/10.1177/10776958241296505

2023

Link, E., Leuppert, R. & Baumann, E. (2023). Outcomes of information seeking and avoidance behaviors: Insights from a German longitudinal study. Journal of Health Communication, 1-12. doi.org/10.1080/10810730.2023.2268562

2022

Leuppert, R. & Link, E. (2022). Informationsnormen und ihr Einfluss auf das Informationshandeln im Verlauf der COVID-19 Pandemie: Eine Längsschnittanalyse [Information norms and their influence on information behavior over the course of the COVID-19 pandemic: a longitudinal analysis]. In J. Vogelgesang, N. Ströbele-Benschop, M. Schäfer & D. Reifegerste (Eds.), Gesundheitskommunikation in Zeiten der COVID-19-Pandemie: Beiträge zur Jahrestagung der Fachgruppe Gesundheitskommunikation 2021 [Health communication in times of the COVID-19 pandemic: Contributions to the Annual Meeting of the Division of Health Communication 2021] (pp. 1-15). doi.org/10.21241/ssoar.85318

2020

Leuppert, R. & Geber, S. (2020). Commonly done but not socially accepted? Phubbing and social norms in dyadic and small group settings. Communication Research Reports, 37(3), 55-64. doi.org/10.1080/08824096.2020.1756767

2025

Leuppert, R., Weinmann, C., Spreen, N., Huber, H. & Schäfer, M. (2025, Februay). KI-generierte Wahlplakate: Effizientes Wahlkampfmittel oder Risiko für das Parteivertrauen? Eine Untersuchung des KI-Erkennens bei Wahlplakaten, der Effekte auf die Wahlplakatbewertung und das Parteivertrauen sowie der KI-Literacy-Determinanten (AI-generated election posters: Efficient campaign tool or risk regarding party trust? An investigation of AI recognition in election posters, the effects on election poster evaluation and party trust as well as AI literacy determinants). Paper presented at the joint Annual Conference of  the Expert Groups "Communication and Politics" (German Society of Mass Communication (DGPuK)), "AK Politics and Communication" (German Political Science Association (DVPW)) and "Political Communication" (Swiss Society for Communication and Media Science (SGKM)), February 26-28, 2025, Innsbruck, Austria.

Spreen, N. & Leuppert, R. (2025, February). Migration als Bedrohung? Ein Experiment zur Korrektur von Fehlwahrnehmungen über Zuwanderung (Migration as a threat? An experiment to correct misperceptions about immigration). Paper presented at the joint Annual Conference of  the Expert Groups "Communication and Politics" (German Society of Mass Communication (DGPuK)), "AK Politics and Communication" (German Political Science Association (DVPW)) and "Political Communication" (Swiss Society for Communication and Media Science (SGKM)), February 26-28, 2025, Innsbruck, Austria.

2024

Leuppert, R., Spreen, N., Scheper, J. & Link, E. (2024, February). Die Komplexität multimedialer Nachrichtennutzung - eine Mehrmethodenstudie zur Identifizierung digitaler Nachrichtennutzungsrepertoires und ihrer personen- und situationsbezogenen Determinanten [The complexity of multimedia news usage - a multi-method study to identify digital news usage repertoires and their personal and situational determinants]. Paper presented at the joint Annual Conference of the DGPuK's "Communication and Politics" section and the SGKM's "Political Communication" section, February 7-9, 2024, Bern, Switzerland.

2023

Spreen, N., Scheper, J. & Leuppert, R. (2023, June). Zwischen Zerstörung, Hoffnung und Diplomatie – Eine Analyse der Themen in der Spiegel-Berichterstattung zum Ukraine-Krieg im Zeitverlauf [Between destruction, hope and diplomacy - An analysis of the topics in Spiegel's Coverage of the Ukraine war over time]. Paper presented at the joint Annual Conference of the DGPuK's “Communication and Politics” section, the DVPW's “Politics and Communication” working group, and the SGKM's “Political Communication” section, June 28-30, 2023, Düsseldorf.

Leuppert, R., Allagui, I. & Klimmt, C. (2023, May). Digital generation divides in the MENA region: Social inequalities in news consumption within and between rich and poor countries. Paper presented at the 73rd Annual Conference of the International Communication Association (ICA), May 25-29, 2023, Toronto, Canada.

Leuppert, R., Rahe, V., Scherer, H. & Bruns, S. (2023, May). Brand or quality? Investigating the relevance of media brands and journalistic quality for the quality assessment of German news articles. Paper presented at the 73rd Annual Conference of the International Communication Association (ICA), May 25-29, 2023, Toronto, Canada.

2022

Leuppert, R., Link, E. & Baumann, E. (2022, October). Information seeking is good and avoidance is bad? Using longitudinal data to investigate the outcomes of information behavior during the COVID-19 pandemic. Paper presented at the 9th European Communication Conference (ECREA), October 19-22, 2022, Aarhus, Denmark.

Scheper, J. & Leuppert, R. (2022, September). Getting ready for Computational Communication Science (CCS). An introduction into CCS and how to start continuing eduction. Invited Paper at the Mass Media Sciences Days (KMWT), September 14-16, 2022, Salzburg, Austria.

Leuppert, R., Allagui, I. & Klimmt, C. (2022, May). Social inequalities and news media repertoires in seven MENA countries. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

Link, E., Baumann, E. & Leuppert, R. (2022, May). Information seeking and avoidance: Longitudinal analyses of the interplay of information behaviors and normative influences. Paper presented at the 72nd Annual Conference of the International Communication Association (ICA), May 26-30, 2022, Paris, France.

2021

Leuppert, R., Link, E. & Baumann, E. (2021, November). Informationssuche und -vermeidung und ihre normativen Einflüsse im Verlauf der COVID-19 Pandemie: Eine Längsschnittanalyse [Information seeking and avoidance and their normative influences over the course of the COVID-19 pandemic: A longitudinal analysis]. Paper presented at the 6th Annual Conference of the German Society of Mass Communication’s Expert Group Health Communication, November 17-19, 2021, Hohenheim [digitally].

2019

Leuppert, R. & Geber, S. (2019, February). Phubbing - situativ normativ? Normen und ihr Einfluss auf die Nutzung des Smartphones in Dyaden- und Kleingruppen-Gesprächssituationen [Phubbing - situational normative? Norms and their influence on smartphone use in dyad and small group conversation situations]. Paper presented at the Annual Conference of the German Society of Mass Communication's Expert Group Reception and Effects Research, January 31 to February 2, 2019, Mainz.