Master Communication and Media Research

What can I expect to learn in the Master in Communication and Media Research?

The master's degree in Communication and Media Research is aimed at committed students who are planning to take leadership roles in market, opinion and media research, in media management, in agencies or consulting companies, or who are seeking a doctorate.

Teaching and research within the course combine the greatest possible practical relevance and application orientation with high scientific standards. Thanks to the linking of science and practice, our students are optimally prepared for starting their careers, but also for a further academic career with a doctorate.

Detailed information on the content of the master's program in Communication and Media Research can be found in the following module descriptions.

How is the Master in Communication and Media Research Program organized?

In the master's program in communication and media research, students acquire in-depth knowledge of production, distribution, perception, use, reception and impact, as well as the structure and development of media offerings and providers. You will learn to empirically research the meaning and function of media in communication processes, as well as to develop and control them in practice. The course consists of the following contents:

  • Projects in media and communication science

Projects are central components of the master's program. In three project modules you will work on one group project per semester. At least two or all three of these projects come from the area of ​​"Communication and Media Research", one of which you can choose in the area of ​​"Media and Music" (which are offered in the master's program of the same name). In the context of these projects, current communication science and media economy problems are examined at the highest scientific level; partly in cooperation with companies. In small groups, you will learn to independently carry out research projects in order to sensibly examine the questions raised and to prepare, document and present your findings. The projects differ thematically so that you have the opportunity to specialize according to your personal thematic interests and technical strengths.

  • Advanced methods of media and communication science

Here you will learn how to develop the methodological knowledge and skills you have acquired in the previous course. This should enable you to develop, implement or evaluate even complex research projects in a methodically clean manner. In addition to an advanced course in multivariate data analysis, this module offers compulsory courses on classic and newer social science methods of data collection and data analysis (e.g. special or advanced qualitative and quantitative methods, analysis of "big data", mixed methods). In addition, you have the option of further training in media-economic survey and analysis procedures (e.g. conjoint analysis), as well as more applied media-economic cognition techniques (e.g. business case studies).

  • Theories and strategies of media management 

The aim of this module is to provide you with theoretical and practical knowledge about strategies of media value creation, their challenges and their sustained success, as well as about the task of leadership in companies and organizations. You will learn how value creation is being challenged in the context of media communication, what changes it, what makes it more profitable and sustainable, and how these changes challenge the conceptual development of strategies, media management and leadership.

  • Individual research and management competencies

With this module you can build and develop your individual academic profile. You will be given the opportunity to expand and deepen the basic skills that are central to the desired degree and personal profile. As part of this module, you can deepen social science methods or your knowledge and skills in the field of communication science, media research or strategic media management by attending further seminars or by carrying out research projects or applied consulting. It is also possible, for example, to acquire practical skills through internships.

  • Exam module / Master Thesis

At the end of your studies, you have the opportunity to work scientifically on a topic of your choice from the field of media management. Another component of this module is the development of your master's thesis.

The standard period of study is four semesters. The course is completed with the title “Master of Arts in Communication and Media Research”. The study and examination regulations can be downloaded here for your information.




If You have further questions, please contact us:

Magdalena Rosset, M.A.
Tel. 0511-3100-480

Last modified: 2024-05-21

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